Scotiabank

Manager, Marketing

Scotiabank • $80K — $110K *
Toronto, ON M3C 0E3In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 3-4+ years of marketing or agency account management experience
  • Experience in mass advertising, digital, and targeted channels
  • Strong project management skills and attention to detail
  • Ability to translate client needs into marketing plans
  • Proficiency with data-driven initiatives and segmentation
  • Strong communication skills to influence strategy and optimization
  • Experience with Agile methodology and marketing tech stack

Responsibilities

  • Lead the development and execution of marketing strategies for Retail Investments products
  • Leverage consumer insights to differentiate Scotia's products
  • Manage the creation of marketing assets across various media channels
  • Track and respond to market conditions and consumer sentiment
  • Build effective relationships with stakeholders across the organization
  • Analyze data to inform strategic direction for campaigns
  • Execute marketing programs using agile methodologies

Benefits

  • Inclusive and collaborative work environment that fosters creativity and curiosity
  • Competitive rewards package including performance bonus and share ownership program
  • Career development and progression opportunities available
  • Health benefits provided from the first day of employment
Full Job Description
Requisition ID: 266333

The role:

The Manager of Marketing for Retail Investments leads the planning, development and execution of acquisition, engagement and retention marketing programs for Scotiabank's Retail Investments products and plans. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), you'll drive full-funnel marketing planning and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives. Working in close collaboration with internal creative/media/channel partners, and external creative/media agencies, you'll champion our go-to-market process and strategize, implement, and share the performance of our campaigns.

We're looking for someone who is a quick learner, ready to jump right into whatever project comes their way. You're curious, like to ask a lot of questions, and enjoy being creative. You're someone who likes to work collaboratively with many different teams and people to get projects completed on time. The ideal candidate is someone with a background in mass, digital and targeted channels and experience using customer insights and analytics to inform marketing campaigns.

Is this role right for you? In this role, you will:

  • Accountable for briefing, deploying and measuring marketing strategies to drive product awareness, consideration, acquisition and retention in support of sales targets for Retail Investments products and plans (mutual funds, GICs, RRSP, TFSA, FHSA, etc).
  • Leverage deep consumer and product expertise and use of key marketing levers to effectively position and differentiate Scotia's Retail Investments products and plans amongst key target audiences to support sales goals.
  • Manage the development and deployment of creative assets, agnostic of media channel and across all touchpoints. Some of the channels may include: TV/video; display; social; web; email; authenticated; content; print; influencers; radio; out-of-home; activations/stunts; public relations; sales promotions; branch marketing and more.
  • Continuously track consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity to improve planning agility, flexibility of budget deployment, and contribute innovative ideas.
  • Build strong and effective working relationships with a wide range of stakeholders.
  • Analyze, and leverage insights drawn from market research, past learnings and data analysis to establish the strategic direction of benefit-led campaign briefs.
  • Plan, project manage and execute customer driven action plans and marketing programs through agile and squad-led methodology
  • Apply a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
  • Lead and drive a client-focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
  • Champion proper usage of the Scotiabank brand in Canada, in full compliance with global brand guidelines and Scotiabank's visual identity continuum under the direction of Scotiabank
  • Champion a high-performance environment and demonstrates a commitment to Scotiabank's values: accountability, passion, integrity and respect. Delivers results in accordance with Scotiabank behavioural competencies. Supports an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives
  • Understand how the Bank's risk appetite and risk culture should be considered in day-to-day activities and decisions.
  • Support an environment in which they can pursue effective and efficient operations of their respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.


Do you have the skills that will enable you to succeed in this role? - We'd love to work with you if you have:

  • 3 - 4+ years of relevant marketing or agency account management experience, with a mix of experience in mass advertising (above the line), digital, and targeted (email/authenticated) channels
  • High attention to detail, exceptionally organized, and strong project management skills
  • Ability to translate client needs and requirements into marketing plans
  • Comfortable working with initiatives rooted in data, segmentation and personalization
  • Superior communication skills with the ability to influence and guide strategy, campaign testing and optimization
  • Exposure to the Agile methodology
  • Expertise in driving performance growth across multiple dimensions and KPIs
  • Proactively stay current with creative marketing best practices, strategies, and competitor activities
  • Experience applying AI tools (e.g., Copilot and enterprise AI platforms) to drive marketing strategy, insights, execution efficiency, and decision-making
  • Knowledge of the marketing tech stack
  • Authentic, decisive, resilient, highly collaborative, and results-oriented


What's in it for you?

  • An inclusive & collaborative working environment that encourages creativity, curiosity, and celebrates success!
  • We offer a competitive rewards package: Performance bonus, Employee Share Ownership Program, and Pension Plan Matching, Health Benefits from day one!
  • Your career matters! You will have access to career development and progression opportunities.


Location(s): Canada : Ontario : Toronto

About Scotiabank

Scotiabankers are committed to helping individuals, companies, and communities to thrive in a changing world. From personal and business banking, brokerage, and insurance, to private wealth, and the most sophisticated commercial, corporate and institutional services, they serve the diverse needs of some 21 million customers in more than 55 countries. Founded in 1832 in Halifax, Nova Scotia, their growth has always been fuelled by the success of their customers and their longevity secured by an unshakable commitment to carefully and expertly managing risk and capital. That focus on doing what's right for customers—short- andlong-term—has made us a global financial services leader. Headquartered in Canada, they are over 86, 000 Scotiabankers strong. Each of us are committed to being the best at understanding their customers' needs and all of us working together to deliver practical advice and relevant solutions that help their customers become financially better off.

Scotiabank Careers

Join Scotiabank, a premier financial institution, and become part of a diverse and inclusive team that’s leading the way in global banking. At Scotiabank, we offer more than just job opportunities; we provide a platform for professional growth and innovation in the financial services industry.

Work You’ll Do

At Scotiabank, we’re not just filling positions; we’re cultivating leaders. Dive into a workplace where diversity training and leadership development shape the path to your future. Our commitment to professional growth is evident in our robust training programs and continuous learning opportunities that foster innovation and strategic thinking.

Explore a World of Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Scotiabank has a spectrum of opportunities to fit your career ambitions. Our team is composed of individuals who bring a wealth of skills and perspectives to our company, driving us forward with their creativity and strategic insights.

Innovative Work Environment

Scotiabank’s culture is one of collaboration and respect, where each team member’s contribution is valued. Engage in meaningful work that challenges you to leverage your skills and push the boundaries of what’s possible in the banking sector. Our innovative projects not only support the growth of the company but also ensure our position as a leader in the industry.

Benefits and Growth

Choosing a career at Scotiabank means opting for a life of growth and opportunity. Our employees enjoy competitive benefits, including comprehensive health coverage, retirement plans, and flexible working conditions, all designed to support your career and personal life. We believe in nurturing our team’s potential by providing them with the tools they need to succeed both professionally and personally.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Scotiabank by searching our open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and solution-driven team players.

Networking and Professional Development

Stay connected and advance your career through Scotiabank’s extensive networking opportunities. Participate in events that connect you with other professionals and leaders within the industry. Our career resources will help you prepare your resume, ace your interviews, and land the job that best suits your career goals.

Stay Ahead

Keep up to date with the latest in career tips, industry insights, and company news—all from the people who work here at Scotiabank. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new openings and exciting developments. Join Scotiabank and be part of a team that values integrity, respect, and accountability. Discover how your career can flourish in an environment committed to your professional development and personal growth.
Learn more about Scotiabank
Size
90,619 employees
Market Cap
$57.5 billion
Industry
Finance & Insurance
5 Year Trend
+7%
NASDAQ
BNS
* Ladders Estimates

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