About the role:The position reports directly to the US Associate Director of Marketing. The product manager for U.S. marketing of Specimen Management (SM) will be responsible for all business functions related to the assigned SM portfolio in the United States including but not limited to: revenue growth, profitability, new product development, clinical affairs, regulatory compliance, sales support, pricing strategy, inventory management, contracts, forecasting, financial planning, customer service, and sales force effectiveness.
Key Responsibilities: - Provide leadership for SM assigned portfolio in the U.S. by working closely with internal teams such as manufacturing, quality assurance, research and development, technical service, clinical affairs, regulatory, finance, supply chain, sales operations, and other key stakeholders.
- Finds opportunities to increase revenues through strategic initiatives focused on both existing products and new product introductions.
- Manage the entire lifecycle of assigned products including defining target markets, establishing price points, developing promotional programs, managing inventory levels, implementing new product launches, and overseeing product obsolescence.
- Lead efforts to educate customers regarding the value proposition of BD SM assigned products.
- Oversee implementation of commercial activities at the local level, including customer training, marketing campaigns, and sales meetings.
- Work closely with field-based personnel to ensure effective communication between marketing and sales forces.
- Monitor competitive landscape and identify ways to maintain and grow market share.
- Support continuous improvement projects aimed at improving operational efficiency and reducing costs.
- Develop and manage annual operating plans and budgets for assigned products.
- Collaborate with cross functional team members to drive adoption of new technologies and processes.
- Ensure compliance with applicable laws, regulations, and industry standards.
- Maintain awareness of changes in market dynamics, consumer trends, and emerging technologies.
Minimum Qualifications:- Bachelor's degree (Preference for Marketing, Biomedical Engineering)
- 4 years of marketing experience in life sciences.
- Solid understanding of clinical and economic factors influencing purchasing decisions in hospital settings.
- Strong experience applying fundamental marketing concepts and techniques.
- Experienced and comfortable interacting effectively with senior executives within the organization and outside the organization.
- Demonstrated experience building strong relationships internally and externally with all levels of the business.
- Proven history applying excellent communication skills conducting product line meetings and partnering with stakeholders to present and implement marketing plans. Articulating portfolio strategy around the product line.
- Proven history displaying excellent organizational skills leading multiple projects' simultaneously, while also driving marketing activities.
- Ability to travel 20-30% of the time
Preferred Qualifications:- Master's Degree
- Experience in the Medical device industry.
- Strong excel experience
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
At BD, we are committed to supporting our associates' well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
- Annual Bonus
- Potential Discretionary LTI Bonus
- Potential reimbursement of vehicle use/mileage
- Potential reimbursement of phone use
Health and Well-being Benefits
- Medical coverage
- Health Savings Accounts
- Flexible Spending Accounts
- Dental coverage
- Vision coverage
- Hospital Care Insurance
- Critical Illness Insurance
- Accidental Injury Insurance
- Life and AD&D insurance
- Short-term disability coverage
- Long-term disability insurance
- Long-term care with life insurance
Other Well-being Resources
- Anxiety management program
- Wellness incentives
- Sleep improvement program
- Diabetes management program
- Virtual physical therapy
- Emotional/mental health support programs
- Weight management programs
- Gastrointestinal health program
- Substance use management program
- Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
- BD 401(k) Plan
- BD Deferred Compensation and Restoration Plan
- 529 College Savings Plan
- Financial counseling
- Baxter Credit Union (BCU)
- Daily Pay
- College financial aid and application guidance
Life Balance Programs
- Paid time off (PTO), including all required State leaves
- Educational assistance/tuition reimbursement
- MetLife Legal Plan
- Group auto and home insurance
- Pet insurance
- Commuter benefits
- Discounts on products and services
- Academic Achievement Scholarship
- Service Recognition Awards
- Employer matching donation
- Workplace accommodations
Other Life Balance Programs
- Adoption assistance
- Backup day care and eldercare
- Support for neurodivergent adults, children, and caregivers
- Caregiving assistance for elderly and special needs individuals
- Employee Assistance Program (EAP)
- Paid Parental Leave
- Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
- Bereavement leaves
- Military leave
- Personal leave
- Family and Medical Leave (FML)
- Jury and Witness Duty Leave
Required Skills
Optional Skills
Primary Work LocationUSA NJ - Franklin Lakes
Additional LocationsWork ShiftSalary Range Information$120,300.00 - $192,400.00 USD Annual
