Remote role - may need to travel occasionally to communities in Oregon and Washington

POSITION SUMMARY :

The Marketing Manager helps direct the overall vision and strategy for the company's marketing, sales, and product development functions by relying on customer-centric orientation and data metrics and providing effective leadership to the marketing, sales, and product teams. The Marketing Manager monitors company websites, oversees digital print production, and guides assisted living communities and centers in their social media strategy to build brand awareness and drive engagement and lead generation.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

1. Monitors and maintains company and community websites, ensuring content is current, accurate, on-brand, and optimized for user experience and search performance; coordinates updates and issue resolution with web vendors/IT as needed

2. Creates, implements, and manages marketing and sales strategies, goals, initiatives, and campaigns to achieve comprehensive results and census growth.

3. Regularly track, analyze, and report on current sales initiatives, overall performance, census metrics, and opportunities for growth.

4. Manages the full-cycle production of marketing collateral, including product ordering, flyers, direct mailers, brochures, and other print and digital materials, from concept and design through production, distribution, and inventory management

5. Oversees product development and execution of strategy. Partners with Director of Marketing and Sales to manage product lifecycle and overall performance.

6. Conducts competitive market analysis and makes recommendations based on internal and external data and industry best practices. Identifies opportunities for marketing and sales differentiators and implements innovative solutions to highlight those differentiators and target specific markets.

7. Helps lead the internal stakeholders to plan, create, and launch creative campaigns that drive lead generation and census growth. Measures campaigns' effectiveness and makes modifications as necessary to increase campaign success.

8. Helps lead the sales team to develop and execute strategic plans to reach and maintain sales and census goals.

9. Develops and implements comprehensive sales training programs and initiatives to equip the sales team with the necessary skills, knowledge, and tools for success. Fosters a dynamic sales culture within the organization by promoting collaboration, accountability, and continuous learning, ultimately driving comprehensive sales results and achieving census goals.

10. Partners with Vice President of Operations and operations teams to align marketing, product, and sales efforts with business needs to achieve comprehensive results.

11. Manages media relationships to promote Prestige brand, mission, and product offerings.

12. Analyzes, interprets, forecasts, and reports on marketing, product and sales metrics to executive and senior leadership and key stakeholders.

13. Collects and reports on key marketing and sales data and findings. Ensures accurate data and analytics of initiatives and uses data and analytics to provide recommendations for future optimization and growth.

14. Designs, implements, and reviews marketing budgets. Prioritizes marketing projects and allocates resources accordingly.

15. Provides supervision and leadership to marketing, sales, and product teams, including the recruitment marketing team members, by managing projects and workflow and ensuring key deliverables are met within specified timeframes. Responsible for selection, training, coaching, performance management, and annual reviews for assigned team members.

16. Maintains professional knowledge of industry trends and best practices through continuing professional education, maintaining professional networks, and participating in professional organizations.

17. Performs other duties as assigned.

COMPANY WIDE RESPONSIBILITIES

1. Demonstrates Core Values of Respect, Integrity, Commitment, and Trust.

2. Supports a dignified and caring atmosphere with residents, residents' families, visitors, and staff.

3. Protects privacy and confidentiality of information pertaining to residents, team members, the department/center/community, and company information and records.

4. Maintains a safe and secure working environment and practices safe working habits.

QUALIFICATIONS AND EXPERIENCE

Minimum of 7 years progressive marketing, sales, and/or product manager experience, with at least 3 years in a management role preferred. Experience in skilled nursing or senior living environment strongly preferred. Strong strategic planning, project and product management, and leadership skills required. Ability to problem-solve and make sound decisions based on data and comprehensive market analysis. Demonstrates strong interpersonal and communication skills.

EDUCATION

Bachelor's degree in marketing or a related field or equivalent knowledge and skills obtained through a combination of education, training, and experience. Product Management certification and/or Master's degree preferred.

SUPERVISORY RESPONSIBILITIES

This position has supervisory responsibilities.

LANGUAGE SKILLS

Ability to communicate effectively, in English, both verbally and in writing, with personnel at all levels of the organization, residents and their families, and members of the community.

MATHEMATICAL SKILLS

Ability to maintain, understand, and review all reports and records. Ability to maintain basic financial records of expenditures of the department/center/community. Ability to understand budgets.

REASONING ABILITY

Ability to accurately evaluate, troubleshoot, and problem-solve to meet the needs of the team. Develop training for team member needs and evaluate results.

WORK ENVIRONMENT

Primarily works in an office environment either at central support or home office. Infrequent travel to industry events, skilled nursing centers, and assisted living communities required as needed.