Description

Our Pet Segment is searching for a Marketing Manager to join our pet Health & Wellness Business Unit (BU). This BU offers products that support the general health and wellbeing of dogs and cats, with a portfolio of brands in the calming, supplements, and flea & tick categories. The business is sold on e-commerce through retailers like Amazon and Chewy and has a significant presence in the Pet Specialty channel and at Walmart. There is ample opportunity to extend the distribution footprint behind powerful collaboration with our sales and category management teams and to build insights-based selling strategies, inclusive of product and packaging innovation.

Reporting to the Director of Marketing, this position will be responsible for supporting strategies to win with consumers and retailers, alike, based on solid insights, superior products, and total proposition design that delights. You will actively contribute to and influence the cross-functional team, leading with a collaborative and inquisitive style that enables data-based decisions along the journey. You will have broad exposure to a cross-functional business unit (e.g. finance, sales, operations, etc.), plus other functional experts for consumer insight and content development.

This position will be based in our Phoenix corporate office. We operate in a hybrid work environment, working from the office four (4) day per week, to balance in-person collaboration, learning and team connection with workplace flexibility.

For additional information, please visit our website at www.central.com .

KEY RESPONSIBILITIES:

• Develop business objectives and integrated marketing plans for the assigned brand portfolio, reflecting the overall corporate goals, from innovative brand campaigns to packaging artwork updates; work with cross-functional teams to execute on time and on budget, from brief through commercialization to deliver against the brand, financial and share objectives to drive awareness, engagement, and loyalty
• Successfully implement brand strategies and tactics for the annual marketing plan; lead the development of brand assets, including visual identity, tone of voice, and storytelling; Oversee content creation for websites, social media, email, and sales enablement tools
• Drive brand performance and optimization; Monitor brand performance metrics (e.g., awareness, perception, engagement) and report on ROI; Continuously refine strategies based on data and feedback
• Conduct regular analysis of key eCommerce metrics and consumer feedback to provide insights and recommendations to inform product development and marketing strategy
• Work closely with brand teams to ensure consistency in messaging and branding across all digital channels
• Collaborate with sales, PIM, and CRM resources to develop and implement strategies to drive online sales and increase visibility across various eCommerce platforms
• Monitor and track competitor activity and industry trends, staying up to date on best practices and new technologies, to identify opportunities to improve brand presence
• Collaborate with internal and external partners to execute digital marketing campaigns and initiatives
• Own your piece of the marketing budget, maximizing working dollars and delivering ROI commitments
• Provide the field salesforce with marketing and programing tools to assist with their demand creation needs throughout the distribution channel, such as sales training presentations, marketing collateral, new product launch materials, and customer programs
• Representing the assigned portfolio as "Brand Champion" within the company and industry, such as attending various industry events including consumer and trade shows, customer training meetings, and industry forums

QUALIFICATIONS:

• Analytical Mindset: We value a leader who can analyze data from a variety of sources and draw actionable, impactful conclusions that set the strategy for in-market activation and new product development. We're seeking someone with a bias for optimism and a knack for problem solving who is proficient in analyzing/leveraging Sales and Financial data and can persuasively present findings
• Consumer-centricity: Everything we do is grounded in insight and human truth. The ideal candidate is a student of the marketing function, the CPG industry, and the human condition. They are passionate about delivering creative, compelling and inspiring work.
• Collaboration: Our matrixed organization values teamwork, active listening, and trust. This job requires someone who can build and maintain effective cross-functional relationships, often across multiple geographies & time zones. Effective written and verbal communication is a must.
• Organization & Time Management: High-growth businesses move quickly. This person will be balancing multiple priorities / projects in a fast-paced, entrepreneurial environment. We need this person to maintain timelines and budgets, seeing the interdependencies of tasks and seeking help with roadblocks early.
• Detail Orientation: A commitment to accuracy and quality remains central to the job.

MINIMUM EXPERIENCE & EDUCATION:

• Bachelor's degree (B. A.) from four-year college or university, marketing candidates strongly preferred
• Must have at least 5 years of Consumer-Packaged Goods and/or Digital marketing preferred; Pet industry a plus
• Working familiarity with and desire to lead in analytics, SEO/SEM, and digital technologies
• Computer proficiency in all MS Office applications
• Willingness to travel (overnights) once per quarter

BENEFITS PACKAGE & EMPLOYEE PROGRAMS:

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• Variable incentive compensation based on individual & company performance
• 401k with 3% company match and annual employer discretionary contribution
• Paid vacation, holidays and sick time
• Employee Assistance Program
• Access to thousands of free online courses
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications)
• Referral Program with cash bonus
• Access to on-demand pay
• Paid parental leave

#LI-CM1

Share: talemetry.share();