Esri

Associate Industry Marketing Manager - Education Industry

Esri$70K — $97K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1+ year of marketing experience in GIS or education industries
  • Excellent written and verbal communication skills
  • Experience with digital marketing and marketing automation
  • Ability to manage multiple tasks and adapt to changes
  • Willingness to travel as necessary
  • Bachelor's degree in marketing, communications, GIS, geography, or related field

Responsibilities

  • Assist industry managers with marketing initiatives in the education sector
  • Create marketing materials like brochures, newsletters, and email campaigns
  • Engage with Esri's social media presence and content creation
  • Develop advertisements for industry communications
  • Recruit customers and partners to contribute articles for publications
  • Update content on Esri's industry websites
  • Coordinate logistics for trade shows and conferences, including staff travel

Benefits

  • Comprehensive health, dental, and vision insurance
  • 401(k) with profit-sharing options
  • Minimum accrual of 80 hours of vacation leave
  • Twelve paid holidays per year
  • Opportunities for personal and professional development
Full Job Description
Overview

We're looking for individuals to execute marketing campaigns for the education industry across the country and around the world.

Responsibilities
  • Assist industry managers and specialists with marketing efforts related to products and services within the Education industry
  • Coordinate creation of new marketing collateral including industry-related brochures, e-mails, newsletters, and event fulfillment packages
  • Coordinate content creation and engagement with Esri through social media
  • Coordinate creation of advertisements for industry communication and GIS publications
  • Identify, recruit, and follow up with customers and partners to write articles for Esri publications
  • Update industry sections of Esri websites, both externally and internally
  • Work with Events Team to coordinate participation at trade shows, conferences, user groups, and other meetings including promotion, packaging, shipping, and staff travel plans
  • Execute and track promotional activities including print; web; social media; and events (such as trade shows, seminars) as required

Requirements
  • 1+ year of GIS marketing or industry marketing, within the education or related industries
  • Excellent written and verbal communication and interpersonal skills
  • Experience with marketing automation, digital marketing campaigns, social media, and web technologies
  • Ability to work on multiple tasks simultaneously and adapt to changing priorities
  • Ability and willingness to travel
  • Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.
  • Bachelor's degree in marketing, communications, GIS, geography, other earth sciences, or related field

Recommended Qualifications
  • Strong analytical and problem-solving skills
  • Familiarity with Adobe Analytics, Adobe Sites, Adobe Social
  • Knowledge of Salesforce and Workfront

#LI-MJ1

#LI-Onsite

Total Rewards

Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is

$70,304-$97,344 USD

About Esri

Esri is a global leader in geographic information system (GIS) software, location intelligence, and mapping. The company was founded in 1969 and is headquartered in Redlands, California. Esri's software is used by governments, businesses, and non-profit organizations worldwide to analyze and visualize data in order to make better decisions. The company's flagship product, ArcGIS, is a powerful mapping and analytics platform that allows users to create, manage, and share geographic information. Esri has a strong commitment to sustainability and social responsibility, and works to promote environmental stewardship and social equity through its products and services.
Learn more about Esri
Size
11,000 employees
Industry
Founded
1969

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