This Opportunity
We are seeking a Marketing Manager to lead Komline's industrial marketing efforts. This role will own messaging, campaigns, and content targeting industrial businesses, consulting engineers, and manufacturer representatives, while translating Komline's technical capabilities into clear, market-relevant value propositions.
This is a market-facing role that works closely with sales, channel partners, and engineering teams to drive demand, strengthen our position with consulting engineers, and improve effectiveness of our manufacturer representative network.
This is a full-time, in-person position located in our Washington, DC or Peapack, New Jersey office. Agencies and contractors will not be considered.
Responsibilities
Market Strategy & Positioning
Develop comprehensive marketing strategies for industrial market segments, including metals & mining, oil/gas/energy, and pulp & paper verticals and associated consulting engineers and channel partners
Define messaging, positioning, and value proposition for industrial solutions
Develop Commercial Insights relevant to industrial customers and engineering firms
Act as the voice of the market by engaging with customers, reps, and engineers
Monitor emerging trends and the competitive landscape to refine marketing strategy, positioning and messaging.
Campaign & Content Leadership
Lead development of targeted campaigns aligned to industrial market priorities
Create key content and sales enablement tools, e.g., brochures, website copy, presentations, case studies, application guides, etc.
Cross-functional Alignment
Work closely with sales, engineering, and product teams
Ensure messaging reflects real capabilities and customer outcomes
Manage the budget for all integrated campaigns, ensuring cost-effective allocation of resources and strong return on investment
Qualifications
Bachelor's degree in marketing, Communications, or related field
5+ years of marketing experience in a business-to-business environment
Strong understanding of multi-channel campaign development, e.g., email, print, social and digital advertising, SEO/SEM
Portfolio of interactive campaigns, e.g., theme, design, content, and ROI
Excellent project management skills with ability to manage multiple priorities and deadlines
Strong communication, collaborative mindset, and collaboration skills to work effectively with cross-functional teams
Bonus. Experience with:
Marketing Tools: Salesforce, Zoominfo, Sales Navigator, Canva, Google/Bing/LinkedIn Ads, Google Analytics
Industrial equipment or related industries
Cross-functional businesses, i.e., an organization with 10+ operating units
Challenger Sales Method, Commercial Insights generation
Channel marketing, i.e., marketing through indirect sales channels, manufacturer representative networks, distributors, or consulting engineering firms
Other:
Primary work location must be in a Komline office.
Ability to travel domestically averaging 25%.
