Marketing Manager (Hybrid)

Position Type:
Full time
State:
Virginia
City:
Arlington
Zip Code:
22203

The Role

The Marketing Manager is responsible for leading strategic and tactical marketing efforts for a designated portfolio of communities with a strong focus on new development and acquisitions. This role develops go-to-market and repositioning strategies that drive awareness, qualified traffic, leases, occupancy, and revenue performance. The ideal candidate is a data-driven marketer with strong project management skills, exceptional communication abilities, and experience collaborating with internal cross-functional partners and external partners.

Key Responsibilities

Marketing for New Development and Acquisitions

• Serve as the strategic marketing lead for all assigned communities, overseeing positioning, messaging, and multi-channel marketing plans to support leasing and occupancy goals.
• Lead go-to-market and repositioning strategies, collaborating closely with external creative agencies and internal digital, development, and operations teams.
• Oversee development of all marketing and sales collateral, including signage packages, brochures, digital assets, virtual tours, sitemaps, floor plans, photography, video content, and more. Ensure all materials align with brand standards and are reviewed prior to production or launch.
• Partner with internal digital teams and external vendors on PPC, paid social, SEO, website updates, social media content and advertising, internet listing services (ILS), virtual leasing tools, and resident-facing platforms.
• Monitor channel performance and advertising exposure to ensure each property has the appropriate visibility to meet traffic and leasing goals; optimize channels based on performance insights.
• Ensure consistent and effective application of AvalonBay's consumer brands across all touchpoints. Provide brand guidance and training to internal teams as needed.
• Create, manage, and monitor marketing budgets for assigned communities, analyzing ROI and recommending optimizations.
• Manage third-party agencies and partners to ensure high-quality output, performance accountability, and cost efficiency. Evaluate new partners as business needs evolve.
• Collaborate with development, construction, revenue management, and operations teams to ensure marketing strategies align with product readiness, pricing, and leasing timelines.

Portfolio-Wide Brand & Marketing Program Management

• Develop, implement, and manage end-to-end marketing programs and campaigns that support company-wide initiatives, including both consumer-facing and employee-facing communication.
• Lead and manage third-party marketing partnerships at the portfolio level, including onboarding processes and ongoing promotional touchpoints for residents.
• Partner with cross-functional teams to activate brand standards, improve the resident journey, and support enterprise-wide marketing innovation.
• Track KPIs, reporting on program outcomes and providing data-driven recommendations to improve marketing effectiveness.

Qualifications

Required:

• Bachelor's degree, preferably in marketing, communications, business, or a related field.
• 5-8 years of marketing experience with responsibilities aligned to this role.
• Strong written, verbal, analytical, and interpersonal communication skills.
• Demonstrated ability to manage complex projects, multiple stakeholders, and tight timelines.
• Proficiency with the Microsoft Office suite.
• Ability to lead through influence, build collaborative relationships, and drive alignment across teams.

Preferred:

• Marketing experience within multi-site, real-estate-based service industries such as multifamily housing, hospitality, assisted living, or retail/mixed-use environments.
• Experience managing external creative and digital agencies, and vendor relationships.
• Familiarity with digital advertising platforms, analytics tools, CRM or leasing software, and website content management systems.

How AvalonBay Supports You

We know that our teams are the beating heart of our success and we're committed to showing our appreciation.

We offer:

Comprehensive benefits - health, dental and vision, 401(k) with company match, paid vacation and holidays, tuition reimbursement, an employee stock purchase plan and more. Click on Benefits (https://jobs.avalonbay.com/benefits) for information.

Growth based on achievement and promotion from within.

Associate recognition (a company-wide recognition program that celebrates associate efforts and successes in contributing to the overall success of the organization - including destination awards, 'AvalonBay's Very Best' recognition program and others!).

A 20% discount on our incredible apartment homes.

A culture built on purpose and our core values - A Commitment to Integrity, A Spirit of Caring, and A Focus on Continuous Improvement.