Marketing Manager

Accelerate Performance.

Graphic Communications

This role is part of our Graphic Communications business unit, which serves the global print and packaging industry with ERP and production software designed for commercial printers, packaging manufacturers, promotional and transactional print providers, sign and display manufacturers, and in-plant operations. Our solutions accelerate performance by improving operational visibility, production efficiency, and profitability in complex, high-volume environments.

About the Role

CAI Software is seeking a strategic and results-driven Marketing Manager to drive awareness, adoption, and revenue growth for our industry-leading Graphic Communications Suites and workflow automation solutions. This role is critical in ensuring that our leading Print productivity and management software solutions, are effectively positioned in the market.

As part of the Marketing team, you will develop compelling product messaging, execute go-to-market strategies, and support sales enablement efforts to ensure our solutions help customers automate workflows, reduce waste, and improve profitability in the print industry.

You will collaborate closely with product management, sales, and customer success to translate technical capabilities into clear, value-driven marketing initiatives. Your expertise will help differentiate CAI Software's Graphic Communications modular and scalable solutions from competitors and drive demand among commercial, packaging, and specialty print businesses.

What You'll Do

• Go-to-Market Strategy - Develop and execute product positioning, messaging, and launch strategies for Graphic Communication's Print Productivity Suites and integrated workflow solutions.
• Sales Enablement - Create battle cards, presentations, and training materials to equip the sales team with compelling narratives about our solutions' benefits.
• Market Research - Analyze customer needs, competitive trends, and industry insights to refine marketing strategies.
• Content Development - Develop thought leadership content, including whitepapers, blogs, case studies, and demo videos, that highlight how Graphic Communication's solutions optimize print operations.
• Demand Generation - Collaborate with the marketing team to drive lead generation for core MIS platforms and productivity solutions.
• Customer Journey Optimization - Align marketing efforts with the print buyer's journey, ensuring Graphic Communications' messaging is effective from awareness to conversion.
• Cross-Functional Collaboration - Work closely with product management, sales, and the channel team to align marketing initiatives with business goals.
• Channel Partner Marketing Support - Develop co-marketing initiatives, promotional materials, and enablement programs to help channel partners successfully market and sell CAI Software's Graphic Communications solutions.
• Performance Tracking - Measure and analyze campaign effectiveness, making data-driven recommendations for continuous improvement.

What We're Looking For

• 4+ years of experience in B2B SaaS product marketing or print industry technology
• Bachelor's degree in Marketing, Business, Communications, or equivalent work experience
• Knowledge of Printing MIS, web-to-print, workflow automation, and AI-driven technology and productivity tools a bonus
• Strong storytelling skills with the ability to translate complex solutions into customer benefits
• Experience with CRM and marketing automation tools such as Salesforce, HubSpot, and Google Analytics
• Excellent written and verbal communication skills
• Self-starter with a results-oriented mindset and ability to manage multiple projects in a fast-paced environment
• Remote role with minimal travel as required

Compensation

The compensation range reflects the Company's good faith belief at the time of posting. Individual base pay depends on various factors, including primary work location, complexity and responsibility of the role, job duties and requirements, and relevant experience, knowledge, skills, and education. Base pay ranges are reviewed and typically updated each year, and offers are made within the applicable range at the time of hire. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus, and/or stock, and certain roles are eligible to earn sales variable compensation incentives under the terms of the applicable plan.