Marketing Lead

Clera

$150K — $240K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in B2B SaaS or AI marketing with end-to-end campaign ownership.
  • Proven success in paid acquisition with measurable conversion metrics.
  • Experience in both inbound (SEO, content) and outbound (events, direct outreach) marketing channels.
  • Strong portfolio showcasing results-driven campaigns at fast-growing companies (Series A to C).
  • Ability to create positioning for complex products and hands-on content production including blogs and video scripts.
  • Familiarity with marketing analytics, funnel optimization, and A/B testing.
  • Comfortable using or guiding design for creative marketing assets.

Responsibilities

  • Build product positioning and develop a marketing site with tailored customer segments.
  • Create video content, use cases, and webinars to highlight product value.
  • Conduct competitor and market analysis focusing on hospitality and AI landscapes.
  • Manage the blog, design assets, and experiment with emerging media formats.
  • Plan and execute field marketing campaigns with city-wide activations and events.
  • Develop founder thought leadership content on LinkedIn and other channels.
  • Design and optimize paid ad campaigns with creative direction.
  • Refine signup funnels and scale lead generation efforts.

Benefits

  • Comprehensive health insurance coverage.
  • 401(k) matching to support retirement planning.
Full Job Description
About the Role

This is a hands-on, end-to-end marketing role at a seed-stage AI platform built for the hospitality industry. You will own both product marketing and demand generation, operating as a solo marketer who uses AI tooling to scale what would traditionally require a full department. The work is high-impact and highly visible, sitting at the center of how the company grows.
What You'll Do
  • Build product positioning and develop the marketing site, including solutions pages tailored to different customer segments.
  • Create video content, use cases, and webinars that demonstrate product value to target buyers.
  • Conduct competitor and market analysis across the hospitality and broader AI landscape.
  • Own the blog, design assets, and run experiments with emerging media formats such as newsletters, podcasts, and influencer partnerships.
  • Plan and execute field marketing campaigns including city-wide activations, in-person events, conferences, and relationship dinners.
  • Develop and amplify founder thought leadership on LinkedIn and other channels.
  • Design and optimize paid ad campaigns with creative direction.
  • Refine signup funnels and build lead generation into a scalable, tightly targeted machine.
What We're Looking For
  • 5+ years in B2B SaaS or AI company marketing, with demonstrated ownership of end-to-end campaigns from positioning through execution.
  • Proven track record building and executing paid acquisition campaigns with measurable conversion metrics.
  • Experience spanning both inbound channels (SEO, content, LinkedIn) and outbound channels (events, field marketing, direct outreach).
  • Strong portfolio showing end-to-end campaign ownership and results at fast-growing, experiment-driven companies, ideally at Series A to C stage.
  • Experience creating positioning and messaging for technical or complex products.
  • Hands-on content production including blog posts, case studies, video scripts, or use case documentation.
  • Familiarity with marketing analytics, funnel optimization, and A/B testing.
  • Comfortable using or briefing designers on marketing design tools and creative assets.
  • No hospitality background required; a willingness to learn the vertical quickly is what counts.
Compensation & Benefits
  • Base salary: $150,000 to $240,000 annually
  • Equity: 0.20% to 0.75%
  • Benefits: Comprehensive health insurance and 401(k) match
Location

On-site in San Francisco, CA. This is not a remote role.

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