Marketing DirectorRole summaryPixMob is seeking a Marketing Director to lead and unify our brand, growth, and communication efforts. As we expand into new global territories and product categories, we need a leader who can operationalize our creative vision, streamline priorities, and scale our marketing engine to support rapid growth.
Your mission, while working closely with the VP Marketing & Sales and the two directors of expertise, is to lead the marketing team, foster cross-functional alignment with other departments and build the go-to-market (GTM) frameworks necessary to support our growth trajectory.
Key Responsibilities1. Strategic Leadership & Planning
- Develop and execute the annual marketing roadmap, ensuring all strategies and tactics align with corporate growth objectives.
- Oversee the total marketing budget and OPEX management, ensuring a high ROI on all departmental spendings.
- Manage the marketing technology stack to ensure the team has the automated tools and data flow required to win.
- Establish and maintain a marketing dashboard for the management team, providing regular reporting on KPIs, lead generation, and brand impact.
2. GTM & Integrated Campaigns
- Lead the charge on go-to-market strategies for new products, solutions, and geographic territories.
- Work closely with the Brand and Growth experts to develop & deploy integrated, multi-channel campaigns with clear KPIs and performance tracking.
- Support with local marketing or media initiatives to help amplify our brand in Quebec
3. Cross-Functional Bridge & Intelligence
- Act as the primary liaison between Marketing, Sales, and Product R&D to ensure our product roadmap reflects actual market demand.
- Lead market research, competitor analysis, and industry trend tracking to keep PixMob ahead of the curve.
- Support regional offices (Europe & Japan) by providing the frameworks and assets needed for localized marketing success.
4. Customer Experience & Partnerships
- Foster a customer-centric culture by implementing success strategies, feedback loops, and satisfaction metrics.
- Manage and leverage major corporate partnerships to expand brand reach and credibility.
5. Internal Culture & Communication
- Oversee internal communications and employee experience initiatives to reinforce PixMob's unique culture across all global offices.
Qualifications- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: 12+ years of marketing experience, with at least 5 years in a team management or departmental head role.
- Industry background: Proven track record in live events, music, sports, or experiential technology an asset.
- Team Management: Proven ability to lead and inspire multi-disciplinary teams (Creative, Digital...) to deliver cohesive, world-class work.
- Data & Analytics: Data-driven and results-oriented. Proficient in marketing analytics and CRM platforms (e.g., Salesforce). You are comfortable building dashboards and extracting actionable insights.
- Cross-Functional Collaboration: A natural "bridge-builder" who can effectively collaborate with Sales, Product R&D, and Production teams to align priorities.
- Adaptability: You thrive in fast-paced, high-growth environments where being resourceful and autonomous is the key to success.
- Bilingual (English/French) is essential for internal and external collaboration.
