American Express

Marketing Director, Paid Media

American Express$150K — $200K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in paid media or digital marketing with proven business growth results.
  • Experience leading high-performing teams and cross-functional collaborations in a matrixed environment.
  • Strong expertise in performance marketing, creative strategy, and media optimization.
  • Analytical mindset with the ability to turn data into business insights and executive narratives.
  • Excellent communication skills for influencing and aligning diverse stakeholders.
  • Regulated industry experience preferred.
  • Bachelor's Degree required.

Responsibilities

  • Define and innovate the paid media strategy for the US Consumer Marketing (USCM) team.
  • Manage media performance and optimize customer acquisition efforts.
  • Advance the creative strategy and explore new media formats and channels.
  • Build and maintain partnerships with media and creative agencies to ensure operational excellence.
  • Collaborate with Analytics to develop measurement frameworks and improve performance insights.
  • Lead a high-performing team focused on innovation and collaboration.

Benefits

  • Competitive base salaries.
  • Bonus incentives.
  • 6% Company match on retirement savings plan.
  • Comprehensive medical, dental, vision and life insurance benefits.
  • Flexible working model including hybrid, onsite, or virtual arrangements.
  • 20+ weeks of paid parental leave for all parents.
  • Access to wellness centers staffed with healthcare professionals (depending on location).
  • Free counseling support through the Healthy Minds program.
  • Career development and training opportunities.
Full Job Description
Job Description

The Marketing Director, Paid Mediais responsible for leading the paid media and creative strategy to drive strong acquisition results across the U.S. Consumer portfolio. The role will define how American Express shows up across an evolving paid media landscape by expanding into new formats and channels - including video, audio, and social-first experiences - and developing strategies to influence AI- and LLM-driven consumer discovery. This highly visible role partners across Marketing, Brand, Product, Analytics, and agency teams to drive innovation and business growth.

Responsibilities

  • Define and evolve USCM's paid media strategy, investment approach, and operating model to support enterprise growth priorities across Consumer products and services.
  • Own media performance across a broad portfolio, driving efficient customer acquisition through optimization, testing, measurement, and investment management.
  • Shape the future of paid media by advancing media creative strategy, expanding into emerging channels and formats, and developing strategies for AI- and LLM-driven consumer discovery.
  • Lead strategic partnerships with media and creative agencies, fostering innovation, accountability, and operational excellence.
  • Partner closely with Analytics and cross-functional stakeholders to develop robust measurement frameworks, learning agendas, and performance insights that drive continuous improvement.
  • Lead, coach, and develop a high-performing team while fostering a culture of collaboration, innovation, and excellence.


Qualifications

  • 10+ years of experience leading paid media, performance marketing, or digital marketing strategies with a proven track record of driving business growth.
  • Demonstrated success leading high-performing teams, agency partners, and cross-functional stakeholders in a highly matrixed organization.
  • Deep expertise in performance marketing, investment management, optimization, measurement, and creative strategy that drives business performance.
  • Strong analytical and strategic thinking skills, with the ability to translate complex data into actionable business recommendations and executive narratives.
  • Excellent communication and executive influencing skills, with the ability to build alignment across diverse stakeholders.
  • Experience within a highly regulated industry preferred.
  • Bachelor's Degree required.


Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

About the Team

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

About American Express

Amex provides industrial services to the coatings and linings sector, providing support for commercial, industrial, and maritime projects such as petrochemical, power, and water treatment industries. They offer painting services for steel structures, storage tank linings and coatings, pipelines, floors, and marine vessels such as ships, tugboats, and barges.

American Express Careers

Join the vibrant team at American Express, a global leader in financial services, and be part of a company that values innovation, leadership, and diversity. At American Express, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that is committed to excellence and inclusive growth. Work You’ll Do At American Express, we are dedicated to helping our employees reach their full potential. With a variety of career paths available in areas such as technology, marketing, finance, and customer service, American Express is the perfect place to advance your career. Our team is composed of highly skilled professionals who thrive on innovation and collaboration. Join our team and contribute to a company known for its prestigious history of leadership in the credit card industry. Engage in meaningful work that makes a real impact on our global scale business operations. American Express Leadership and Development Programs We believe in nurturing the leadership skills of our employees with extensive training programs and leadership development opportunities. Our commitment to professional growth is evident in our comprehensive benefits package that supports both personal and professional development. Internship Opportunities Start your career with an internship at American Express and gain valuable industry experience. Our internships offer a chance to develop skills, work on challenging projects, and learn from leaders in the industry. Interns at American Express are considered integral members of the team and are given responsibilities that provide a real insight into their future career paths. Diversity and Inclusion At American Express, diversity and inclusion are at the core of our company culture. We are committed to building a diverse workforce and inclusive environment where every employee feels valued and inspired. We offer diversity training programs that empower our employees to thrive and lead in a global marketplace. Networking and Innovation Our employees enjoy unparalleled opportunities for networking and personal growth through our global connections and innovative projects. American Express encourages a culture of innovation that helps propel our company and your career forward. Career Benefits and Growth American Express is dedicated to the growth of its employees. We offer competitive benefits, including health, retirement plans, and family leave, ensuring that our team members have the support they need to succeed both at work and in their personal lives. Join Our Team Explore the job opportunities and open positions at American Express. We are continuously hiring talented individuals who are passionate about their careers and interested in working for a company that offers a dynamic and supportive environment. Stay Connected Keep up to date with the latest from American Express Careers by following our career blog and signing up for job alert emails. Tailor your subscription to receive updates that match your skills and interests. Discover the exciting and rewarding career opportunities that await at American Express. SEARCH AMERICAN EXPRESS JOBS Whether you are looking for a full-time position, an internship, or a leadership opportunity, American Express offers a path to a rewarding career. Join us and make a difference with your passion, creativity, and drive.
Learn more about American Express
Size
64,000 employees
Market Cap
$108.1 billion
Industry
Net Income
$3.1 billion
Founded
1850
5 Year Trend
+3.5%
Revenue
$37 billion
NASDAQ

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