The Opportunity:As one of the only CPG companies to be headquartered in Canada, a marketing career at Maple Leaf offers you a unique opportunity to develop strategies and act as the general manager of a business, rather than work at a satellite office.The Director owns developing and executing growth strategies anchored in deep understanding of 3Cs (Consumer/Customer, Competitors, Company) and 4 Ps (Product, Price, Promotion, Placement) inclusive of a 1-3-year innovation pipeline. They will effectively partner with experts in our Revenue Growth Management and our Brand team to lead the growth agenda for their category.
Reason for vacancy:Existing Headcount
Snapshot of a Day-in-the-Life:- Lead the Maple Leaf growth agenda of Fresh Poultry on our mission to deliver profitable growth and share expansion
- Provide general management accountability, with direct ownership of the categories P&Ls
- Coach and lead a team of marketing professionals to execute our strategies and advance our business objectives.
- Maximize total category performance across all channels (Retail/Foodservice) in Canada
- Develop the strategic direction, business performance, market share expansion, and execution of the category marketing plans across all channels
- Develop the annual objectives and operating plan, prioritization of supply, innovation agenda and P&L targets for all categories within your portfolio
- Drive the 4Ps (Product, Price, Promotion, Placement) to maximize growth, profitability and market share
- Ensure the product portfolio meets consumer and customer needs while delivering margin, volume and profit expectations
- Lead innovation for new or improved product introductions
- Demonstrate a General Manager mindset and accountability to own the business, rooted in a deep understanding of SKU portfolio, COGS, margins, manufacturing capabilities, and capacity
- Assess and recommend direction and strategy on private label bids, with support from finance
- Review recommendations made by our Revenue Growth Management team to make decisions on off-strategy pricing requests
What You'll Bring:- People Leadership - Ability to identify, develop and coach talent to optimal performance levels in pursuit of individual and team goals
- Commercial Acumen, Budget Planning & P&L Management - Solid understanding of key drivers of the budget process and P&Ls, with the ability to recommend changes to move the business forward
- Business Understanding and Insights - Ability to understand, manipulate, and draw conclusions from internal & external data sources.Demonstrates commercial acumen to build, track, and course correct business plans to achieve targets
- Business Reviews & Plans - Experience leading annual business reviews & planning processes to assess current business.Your planning expertiseincludes proven and recurring success driving objectives and strategies for each opportunity, spending levels, pricing/costing assumptions, volume/consumption builds, risk analysis, and an integrated marketing calendar
- Sales Knowledge & Connectivity - Understanding of customer strategies and motivations, and applies insights to support marketing planning process & initiative execution
- Strategic Leadership & Business Planning - Demonstrates big picture thinking with an ability to clearly articulate a strategic direction, justified with sound fact-based rationale. Convincingly sells ideas and recommendations to management
- Marketing Communications - Engage on and meaningfully contribute to the development of disruptive and breakthrough marketing campaigns and creative
- Business Communications - Distill complex problems and communicate succinctly so the team can move with pace and confidence
- Action Oriented & Agility - Proactive and performance driven, with the ability to work under pressure in a fast-paced environment. Requires the capabilityto adapt easily to changing market dynamics.
What We Offer at Maple Leaf Foods:- Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
- An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
- Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
- Defined Contribution Pension Plan with company matching that starts on your first day of employment.
- Learning and development opportunities, including workshops, 'speaker series' events, and resources that allow you to develop your skills and progress your career.
- Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
- Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.
#LI-AD1
