CNA Financial Corporation

Marketing Director

CNA Financial Corporation$97K — $189K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in the commercial insurance industry
  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Proven track record of developing strategic marketing initiatives
  • Strong understanding of integrated marketing and brand strategy
  • Exceptional communication and relationship management skills
  • Strong analytical abilities for data-driven decision-making
  • Leadership experience in managing complex initiatives and teams

Responsibilities

  • Lead the development of marketing strategies that align with business goals
  • Provide strategic marketing counsel to senior business leaders
  • Translate insights into actionable marketing plans for engagement
  • Collaborate with stakeholders to identify growth opportunities
  • Execute complex marketing campaigns that enhance brand visibility
  • Evaluate marketing program effectiveness using performance metrics
  • Facilitate alignment across cross-functional teams for project execution

Benefits

  • Hybrid work environment
  • Opportunities for professional development and growth
  • Collaborative team culture
  • Access to market insights and strategic resources
  • Engagement in cross-functional initiatives
Full Job Description
The Marketing Director serves as a strategic marketing leader responsible for developing and executing integrated marketing strategies that advance business objectives, strengthen market positioning and support profitable growth.

Working closely with business leaders, distribution partners and Marketing & Communications colleagues, this role translates business priorities into impactful marketing initiatives that enhance engagement, elevate CNA's brand and create value. The Director serves as a trusted advisor, bringing market insights, strategic thinking and marketing expertise to help shape business strategies and achieve measurable outcomes.

This position leads and executes complex, cross-functional initiatives and collaborates across the organization to ensure marketing programs are aligned with enterprise priorities, customer needs and growth opportunities.

JOB DESCRIPTION:

Essential Duties & Responsibilities

Performs a combination of duties in accordance with departmental guidelines:
  • Leads the development and execution of integrated marketing strategies that support business objectives, growth priorities and market positioning.
  • Serves as a trusted advisor to business leaders, providing strategic counsel on marketing opportunities, customer engagement, market trends and go-to-market strategies.
  • Translates business priorities and market insights into marketing plans that drive awareness, engagement and business results.
  • Partners with business, distribution and marketing stakeholders to identify opportunities, address challenges and develop solutions that support profitable growth.
  • Leads the planning and execution of complex marketing initiatives, campaigns and programs that advance strategic priorities and strengthen brand visibility.
  • Leverages insights to inform strategy, uncover opportunities and enhance marketing effectiveness.
  • Establishes performance measures and evaluates program effectiveness, using data and insights to optimize marketing investments and improve outcomes.
  • Builds alignment across stakeholders and leads cross-functional teams to drive execution and deliver results in a complex environment.
  • Contributes to the evolution of enterprise marketing strategy, helping ensure investments, resources and programs support long-term business objectives.


Reporting Relationship
  • Typically AVP or above


Skills, Knowledge & Abilities
  • Commercial insurance industry experience required.
  • Demonstrated ability to develop and execute strategic marketing initiatives that support business objectives and drive measurable results.
  • Strong understanding of integrated marketing, brand strategy, customer engagement and go-to-market planning.
  • Proven ability to influence and build credibility with senior leaders and stakeholders across the organization.
  • Exceptional communication, presentation and relationship-management skills.
  • Strong analytical and strategic thinking capabilities, with the ability to translate data and insights into actionable recommendations.
  • Ability to lead multiple complex initiatives simultaneously while balancing competing priorities.
  • Experience building alignment across stakeholder groups.
  • Strong business acumen and understanding of how marketing contributes to growth, customer engagement and organizational success.


Education & Experience
  • Commercial insurance industry experience required.
  • Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent experience.
  • Typically a minimum of ten years of progressively responsible marketing experience.
  • Experience developing and executing strategic marketing programs that support business growth and market positioning.
  • Experience partnering with senior leaders and managing complex, enterprise-wide initiatives.
  • Leadership experience, including coaching, developing and motivating high-performing teams, preferred.


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About CNA Financial Corporation

CNA Financial Corporation provides commercial property and casualty insurance products primarily in the United States. It offers professional liability coverages and risk management services to various professional firms, including architects, real estate agents, and accounting and law firms; directors and officers, employment practices, fiduciary, and fidelity coverages to small and mid-size firms, public and privately held firms, and not-for-profit organizations; and commercial property, general liability, cyber liability, umbrella, and excess liability, as well as various other property and casualty coverages for healthcare institutions, professional services firms, and other specialized industries. The company also provides warranty and service contracts for consumer goods, and extended service contracts for consumer automobiles and recreational vehicles; and accident and health, and group life insurance products. In addition, it offers management and professional liability insurance and risk management services, as well as other specialized property and casualty coverages to various healthcare organizations, including hospitals, physician groups, and nursing homes. The company markets its products through independent agents, brokers, and general underwriters to various customers, including small, medium, and large businesses; insurance companies; associations; and other industry groups. CNA Financial Corporation was founded in 1853 and is headquartered in Chicago, Illinois.
Learn more about CNA Financial Corporation
Size
5,600 employees
Market Cap
$11.2 billion
Industry
Net Income
$690 million
Founded
1973
5 Year Trend
+4.7%
Revenue
$10.8 billion
NASDAQ

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