JP Morgan Chase & Co.

Marketing Delivery Lead, Vice President - Web Analytics & Data

JP Morgan Chase & Co. • $160K — $200K *
New York, NY 10025In-Person
Finance & Insurance
5 - 7 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • 5+ years of experience in digital or web analytics, including product management.
  • Expertise in Google Analytics (GA4) and tag management platforms.
  • Ability to write detailed technical tracking specifications and frameworks.
  • Experience analyzing web performance data and presenting insights to diverse audiences.
  • Proven track record of managing external agencies or vendors effectively.
  • Understanding of data layer architecture and digital measurement techniques.
  • Knowledge of data privacy regulations like GDPR and CCPA.

Responsibilities

  • Define the web analytics product roadmap aligning with business goals.
  • Partner with teams to develop measurement frameworks supporting decision-making.
  • Draft and maintain technical tracking requirements across digital platforms.
  • Conduct QA to ensure data accuracy and tracking integrity.
  • Adapt tracking strategies in response to privacy regulations and cookie changes.
  • Manage relationships with external analytics agencies, ensuring quality and timely delivery.
  • Generate performance reports from analytics platforms, translating insights for stakeholders.
  • Identify opportunities for enhancing digital engagement and user experience.
  • Collaborate with BI and data science teams to design AI-powered web data solutions.

Benefits

  • Collaborative, data-driven team environment.
  • Opportunity to influence web analytics across a significant digital ecosystem.
  • Chance to work with cutting-edge AI and machine learning technologies.
  • Involvement with high-quality analytics solutions in financial services.
  • Potential for continuous learning and professional development.
Full Job Description
Job Description

As a Marketing Delivery Lead, Vice President, Web Analytics & Data in the Digital Performance team, you will own the end-to-end web analytics product strategy across public websites, mobile applications and advisor-facing tools. You will bring together business stakeholders, product managers, engineering teams, Business Intelligence partners and an external analytics agency to ensure that digital data collection is accurate, scalable and actionable. You will combine deep technical knowledge of digital tracking with strategic thinking to translate data into insights and drive continuous improvement in digital performance. You will also help shape and scale AI-powered web data solutions that deliver predictive and intelligent analytics to the business.

You combine strategic thinking with a strong technical foundation in digital measurement. You are comfortable writing detailed tracking and data layer specifications, simplifying complex analytics concepts for senior stakeholders and partnering with BI and AI teams to build new data-driven capabilities. You are organized, collaborative and able to influence across functions, and you set a high bar for yourself and for external partners in delivering high-quality analytics solutions.

Job responsibilities
  • Define and own the web analytics product roadmap, aligning data collection and reporting capabilities with broader business goals and digital KPIs, and acting as the web analytics subject matter expert.
  • Partner with marketing, digital and product teams to establish measurement frameworks and tracking models that support decision making.
  • Author and maintain comprehensive technical tracking requirements for web, mobile app and advisor tool environments, including event taxonomies, data layer specifications and tagging standards.
  • Conduct QA and validation of tracking implementations to ensure data accuracy and integrity across all digital properties.
  • Stay current on browser privacy changes, cookie deprecation and consent management frameworks, and adjust tracking strategies to remain compliant and resilient.
  • Manage the day to day relationship with the external web analytics agency, including briefing on requirements, setting delivery timelines and holding the agency accountable for quality and deadlines.
  • Review and approve agency deliverables to ensure implementations align with J.P. Morgan Asset Management data governance and compliance standards.
  • Pull, interpret and present performance reports for websites and apps using Google Analytics and other analytics platforms, translating data into clear, actionable insights for stakeholders.
  • Proactively identify opportunities to improve digital conversion, engagement and user experience by surfacing trends, anomalies and optimization opportunities from analytics data.
  • Collaborate closely with Business Intelligence and data science teams to design and scale AI powered web data solutions, including predictive analytics, opportunity identification and automated optimization recommendations.

Required qualifications, capabilities and skills
  • 5+ years of experience in digital analytics, web analytics or analytics product management.
  • Deep hands-on expertise with Google Analytics (GA4) and tag management platforms.
  • Strong experience writing technical tracking specifications for websites, mobile applications and complex digital tools.
  • Demonstrated ability to analyze and interpret web performance data and present findings to both technical and non-technical audiences.
  • Experience managing external vendors or agencies, including scoping work, managing timelines and ensuring quality delivery.
  • Solid understanding of data layer architecture, event tracking and digital measurement frameworks.
  • Familiarity with AI/ML concepts and experience partnering with data science or BI teams on analytics solutions.
  • Excellent communication, collaboration and stakeholder management skills, with the ability to operate in a fast-paced, matrixed environment.
  • Experience in financial services or another highly regulated industry.
  • Hands-on experience with AI or machine learning tools applied to web data.
  • Knowledge of data privacy regulations (such as GDPR and CCPA) and their implications for digital tracking.
  • Familiarity with BI and data visualization tools.
  • Experience with Adobe Analytics in addition to Google Analytics.

Preferred qualifications, capabilities and skills
  • Experience in financial services or another highly regulated industry.
  • Hands-on experience with AI or machine learning tools applied to web data.
  • Knowledge of data privacy regulations (such as GDPR and CCPA) and their implications for digital tracking.
  • Familiarity with BI and data visualization tools.
  • Experience with Adobe Analytics in addition to Google Analytics.


About the Team

J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.

About JP Morgan Chase & Co.

JP Morgan Chase & Co. stands at the forefront of the global financial services industry. They offer an expansive array of products and services to a diverse clientele, including individuals, corporations, governments, and institutions. Ever since the merger of J.P. Morgan & Co. and Chase Manhattan Corporation in 2000, this industry-leading entity has become renowned for its comprehensive portfolio encompassing consumer and community banking, corporate and investment banking, commercial banking, as well as asset and wealth management. Headquartered in the vibrant city of New York, JP Morgan Chase & Co. boasts a formidable presence across over 100 countries worldwide.

Unveiling Employment Opportunities at JP Morgan Chase & Co.

Vacancies and Hiring Initiatives

JP Morgan Chase & Co. is continuously on the lookout for talented individuals eager to contribute to its legacy of excellence. The company's recruitment efforts are geared towards identifying candidates with the right blend of skills and qualifications to drive forward its various business segments. Whether you are a seasoned professional or a recent graduate, JP Morgan Chase offers a plethora of job openings across multiple disciplines.

High-Demand Positions

Among the myriad of roles, certain positions stand out for their attractive compensation packages and career advancement prospects. Notably, high-paying jobs at JP Morgan Chase & Co. include Relationship Manager, Branch Manager, and Software Engineer. These roles are critical to the firm's operations and offer lucrative opportunities for those with the requisite expertise.

Navigating the Job Market at JP Morgan Chase & Co.

Leveraging Job Portals and Job Alerts

For job seekers aiming to tap into the opportunities at JP Morgan Chase, staying updated through job portals and subscribing to job alerts is crucial. These tools can provide timely information about job openings, job fairs, and recruitment events, enabling candidates to apply promptly and prepare adequately for interviews.

Preparing Your Job Application

Your job application, comprising your resume and cover letter, is your ticket to securing an interview at JP Morgan Chase. Highlight your qualifications, skills, and experiences that align with the job listing, ensuring you stand out in the competitive job market.

Acing the Interview

Preparation is key to succeeding in your interview with JP Morgan Chase. Familiarize yourself with the company's business segments, values, and recent achievements. Demonstrating how your background and aspirations match the company's goals can significantly increase your chances of employment. A World of Job Opportunites in the Financial Services Industry JP Morgan Chase & Co. offers a world of job opportunities for those seeking to make their mark in the financial services industry. With competitive salaries, comprehensive benefits, and endless possibilities for growth, positions at JP Morgan Chase are highly coveted. By staying informed through job sites, tailoring your applications, and preparing thoroughly for interviews, you can enhance your prospects of joining the esteemed ranks of JP Morgan Chase employees. Explore the job board, seize the job opportunities, and embark on a rewarding career journey with one of the world's leading financial institutions.
Learn more about JP Morgan Chase & Co.
Size
661 employees
Market Cap
$384.5 billion
Industry
Finance & Insurance
Net Income
$29.1 billion
Founded
1823
5 Year Trend
+0.7%
Revenue
$261.5 million
NASDAQ
CCF
* Ladders Estimates

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