Marketing Coordinator

Holly

$80K — $100K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-3 years of marketing, event coordination, or demand generation experience.
  • Highly organized and detail-oriented, ensuring no tasks are overlooked.
  • Proficient in leveraging AI for efficiency while maintaining high-quality outputs.
  • Able to manage multiple projects and deadlines simultaneously.
  • Strong written communication skills for creating polished LinkedIn posts and professional emails.
  • Familiar with tools such as HubSpot, Canva, LinkedIn, Google Workspace, and Zoom.
  • Willingness to travel for several conferences each year.

Responsibilities

  • Coordinate logistics for industry conferences including setup, travel, and vendor management.
  • Manage event inventory, including signage and printed materials.
  • Assist with pre-event planning and post-event follow-up, including lead capture and attendee tracking.
  • Draft and schedule engaging LinkedIn posts, and assist teammates with content.
  • Maintain a content calendar linked to key corporate events and milestones.
  • Organize end-to-end webinar production, from scheduling to follow-up.
  • Support the creation of newsletters, case studies, and other marketing materials.

Benefits

  • Opportunity to work closely with executives and cofounders.
  • A chance to shape and communicate meaningful content for government audiences.
  • Hands-on experience with various marketing tools and processes.
  • Work in a company that values authenticity in communication.
  • Flexible environment conducive to personal growth.
Full Job Description
About the role

  • Holly is hiring a Marketing Coordinator to support our growing go-to-market presence across conferences, LinkedIn, and webinars/owned content. This is a junior, hands-on role focused on logistics execution, content coordination, and keeping our marketing engine organized and running smoothly.
  • You'll work closely with the Head of Go-to-Market, cofounders, and cross-functional teammates to ensure Holly shows up sharp at industry events, maintains a consistent LinkedIn presence, and produces webinars and content that engage our government audience.
  • This is an opportunity to define the language and organizational posture that Holly uses to connect with public servants across the country. We are an AI-native company that is committed to communicating openly with our customers with authenticity. Help us do that better!

What you'll do

  • Conference & Event Logistics
    • Coordinate logistics for industry conferences (CALPELRA, IPMA-HR, League of California Cities, etc.) - booth setup, shipping, travel, hotel blocks, staffing schedules, and vendor management.
    • Manage event inventory: signage, merchandise, printed materials, and booth assets.
    • Support pre-event planning and post-event follow-up, including lead capture in HubSpot, attendee tracking, and sales handoff.
    • Help evaluate new conference opportunities and track ROI across events.
  • LinkedIn & Social Content
    • Draft and schedule LinkedIn posts for Holly's company page and support team members with post ideas, copy, and formatting.
    • Maintain a content calendar tied to product launches, conference appearances, client wins, and industry moments.
    • Track engagement metrics and identify what's working.
  • Webinars & Owned Marketing
    • Coordinate end-to-end webinar production: scheduling, speaker prep, registration pages, promotion, day-of logistics, and post-event follow-up.
    • Help develop other owned content moments - newsletters, case study distribution, thought leadership placement.
    • Keep marketing assets organized and up to date (one-pagers, slide decks, demo videos).

Qualifications

  • 1-3 years of experience in marketing, event coordination, or demand generation (B2B or public sector experience is a plus, not a requirement).
  • Highly organized and detail-oriented - you don't let things slip through the cracks.
  • You use AI to move faster but never to write slop.
  • Comfortable managing multiple workstreams and deadlines at once.
  • Strong written communicator who can draft clean LinkedIn copy and professional emails.
  • Familiar with tools like HubSpot, Canva, LinkedIn, Google Workspace, and Zoom (or similar webinar platforms).
  • Willing to travel to conferences several times per year.
  • Curious about government, public policy, or GovTech - bonus if you've worked in or around the public sector.
  • No task is too small. You take pride in making things run well.


The pay range for this role is:

80,000 - 100,000 USD per year (New York City or California)

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