Description:
Overview: The Advertising Operations Specialistserves as an operational partner within the enterprise brand advertising team, advancing efficiency, strengthening cross-functional alignment, and supporting seamless execution of creative and advertising initiatives. This position directly supports the Brand Advertising Operations Lead. The work will include translating complex inputs into clear action plans, creative and production logistics, final asset archiving, coordinating agency onboardings and on-going trainings, and enabling cross-agency collaboration across a fast-moving portfolio and other special assignments. Core responsibilitiesspan operational coordination, fielding ad hoc requests, creative production logistics, collaboration across internal teams and external agency partners, and the development of leadership-ready materials that support informed decision-making and effective execution. Effective communication skills and project management expertise will be instrumental for the Advertising Operations Specialist.

Job Summary:
In addition to the responsibilities listed below, this position is responsible for providing the organization with tools, assets, insights and guidance to deploy consistent, effective and differentiated brand messaging across all communication touch points and experiences, aimed at increasing brand equity, awareness and preference.

Essential Responsibilities:

• Pursues self-development and effective relationships with others by proactively providing resources, information, advice, and expertise with coworkers and customers; influencing others through technical explanations and examples; providing occasional mentoring to team members; listening and responding to, seeking, and addressing performance feedback; creating plans to capitalize on strengths and develop weaknesses; anticipating and responding to the needs of others; and adapting to and learning from change, difficulties, and feedback.
• Completes work assignments by applying up-to-date expertise in subject area to generate creative solutions; ensuring all procedures and policies are followed; leveraging an understanding of data, and resources to support projects or initiatives; collaborating cross-functionally to solve business problems; identifying and monitoring priorities, deadlines, and expectations; communicating progress and information; identifying, recommending, and implementing ways to address improvement opportunities; and escalating issues or risks as appropriate.
• Conducts market data collection and synthesis under guidance from more senior colleagues by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; providing input into market research; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.
• Implements marketing strategies aligned with business objectives by developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research and analysis to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.
• Implements strategic go-to-market plans by assessing and validating channel partner needs and performance on an ongoing basis; and investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities.
• Assists with the development and execution of integrated marketing communications strategies and programs by integrating business-to-business, business-to-consumer, and line of business; working with market research and data analytics teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.
• Assists the creative team by gathering data, research, stakeholder input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with more senior colleagues; and presenting the brief.
• Assists in marketing project management by developing and updating project plans; coordinating cross-functional stakeholder contacts; recommending teams based on project needs and team member strengths; adhering to project budget; participating in vendor selection; managing vendor relationships; and presenting project updates.

Knowledge, Skills and Abilities: (Core)

• Ambiguity/Uncertainty Management
• Attention to Detail
• Business Knowledge
• Communication
• Critical Thinking
• Cross-Group Collaboration
• Decision Making
• Dependability
• Diversity, Equity, and Inclusion Support
• Drives Results
• Facilitation Skills
• Health Care Industry
• Influencing Others
• Integrity
• Learning Agility
• Organizational Savvy
• Problem Solving
• Short- and Long-term Learning & Recall
• Teamwork
• Topic-Specific Communication

Knowledge, Skills and Abilities: (Functional)

• Brand Identity/Creative Design
• Brand Strategy
• Analytical Skills
• Business Planning
• Digital Marketing
• Emotional Intelligence
• Financial Acumen
• Marketing
• Negotiation
• Project Management
• Social Media
• Strategic Alignment
• Strategic Program Management
• Vendor Management
• Written Communication

Minimum Qualifications:

• Minimum two (2) years corporate, product, or agency brand marketing experience.
• Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum three (3) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.

Preferred Qualifications:

• One (1) year experience in marketing analysis.
• One (1) year experience in a leadership role with or without direct reports.

Primary Location: Illinois,Chicago,Wacker MSSA
Scheduled Weekly Hours: 40
Shift: Day
Workdays: Mon, Tue, Wed, Thu, Fri
Working Hours Start: 08:00 AM
Working Hours End: 05:00 PM
Job Schedule: Full-time
Job Type: Standard
Worker Location: Flexible
Employee Status: Regular
Employee Group/Union Affiliation: NUE-PO-01|NUE|Non Union Employee
Job Level: Individual Contributor
Department: Po/Ho Corp - HP PROD MGMT-NATL Advertising - 7016
Pay Range: $91200 - $117920 / year Kaiser Permanente strives to offer a market competitive total rewards package and is committed to pay equity and transparency. The posted pay range is based on possible base salaries for the role and does not reflect the full value of our total rewards package. Actual base pay determined at offer will be based on labor market data, internal alignment, and a candidate's years of relevant work experience, education, certifications, skills, and geographic location.
Travel: Yes, 10 % of the Time
Flexible: Work location is on-site at a KP location, with the flexibility to work from home. Worker location must align with Kaiser Permanente's Authorized States policy.