McDonalds

Supervisor, Brand Marketing

McDonalds$93K — $116K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • 3+ years of experience in marketing or related discipline.
  • Experience managing projects with cross-functional teams.
  • Strong analytical skills for data translation into business insights.
  • Excellent communication and presentation skills.
  • Ability to manage competing priorities in a fast-paced environment.
  • Demonstrated curiosity and growth mindset.

Responsibilities

  • Lead and manage lower-complexity menu initiatives from concept to commercialization.
  • Develop understanding of customer behavior and category dynamics.
  • Monitor category performance against KPIs and identify growth opportunities.
  • Analyze consumer, competitor, and business performance data for insights.
  • Support development and alignment of menu strategies and business cases.
  • Collaborate cross-functionally for successful execution of initiatives.
  • Aid in team operations including budget coordination and meeting management.

Benefits

  • Comprehensive health insurance including medical, dental, and vision coverage.
  • Life insurance coverage.
  • Bonus eligibility and long-term incentive opportunities.
Full Job Description
Department Overview

As part of the U.S. Marketing & Menu Strategy team, you will help shape the future of the McDonald's menu. This role plays a key part in driving business growth by balancing the day-to-day needs of the business with the development of both short and long-term menu strategies.

Leveraging consumer insights, competitive intelligence, marketplace trends, and performance data, you will help identify opportunities that drive category growth, improve the customer experience, and support annual business objectives. You will translate complex data into clear business implications and collaborate across functions to bring menu strategies to life.

The Supervisor, Menu is responsible for identifying and championing category growth opportunities that leverage McDonald's unique competitive advantages. In this role, you will support the development and execution of menu strategies, monitor business performance, and help bring initiatives from strategy through commercialization.

You will work closely with cross-functional partners across Marketing, Consumer Insights, Operations, Culinary, Finance, Supply Chain, and restaurant leadership teams to develop recommendations, execute initiatives, and drive business results.

This is an excellent opportunity for a highly curious, analytical, and collaborative marketer who enjoys connecting consumer insights, business performance, and strategic thinking to influence menu decisions at one of the world's most iconic brands.

Duties

  • Lead and manage lower-complexity menu initiatives from concept through commercialization while ensuring alignment with broader business objectives.
  • Develop a strong understanding of customer behavior, category dynamics, competitive activity, and marketplace trends.
  • Partner with the Strategy, Insights & Prioritization team to monitor category performance against annual KPIs, identify drivers of results, and uncover opportunities for growth.
  • Analyze consumer, competitor, and business performance data to generate actionable insights and recommendations.
  • Support the development, storytelling, and alignment of menu strategies, business cases, and tactical plans to leadership, Owner/Operator partners, and Field Marketing teams.
  • Collaborate cross-functionally to ensure successful execution of menu initiatives and go-to-market plans.
  • Support team operations, including budget coordination, meeting management, food events, governance event and processes.


Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in marketing, category management, brand management, strategy, or a related business discipline.
  • Experience managing projects and working effectively across multiple cross-functional teams.
  • Strong analytical skills with the ability to translate data into business insights and recommendations.
  • Excellent communication, presentation, and organizational skills.
  • Demonstrated ability to manage competing priorities in a fast-paced environment.
  • Curiosity, learning agility, and a growth mindset.

Preferred Qualifications
  • Experience in foodservice, restaurant, CPG, retail, or consumer-facing industries.
  • Experience supporting menu strategy, product innovation, new product development, or commercialization initiatives.
  • Familiarity with consumer insights, market research, and performance analytics.
  • Experience developing presentations and business cases for leadership audiences.

Why This Role

This role offers a unique opportunity to influence the menu strategy of one of the world's most recognized brands. You'll gain exposure to enterprise-wide initiatives, collaborate with diverse teams, and help shape experiences enjoyed by millions of customers every day while building foundational skills in strategy, innovation, and business leadership.

Compensation

Bonus Eligible: Yes

Long - Term Incentive: Yes

Benefits Eligible: Yes

Salary Range

Minimum Base Pay$93,208.00Mid Base Pay$116,510.00
Additional Information:

Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.

About McDonalds

McDonald's Careers

Join the vibrant team at McDonald's, a global leader in the fast-food industry, and be part of a company known for its exceptional culture and commitment to innovation and leadership. At McDonald's, we offer a range of job opportunities that cater to a variety of skills and professional aspirations, making it an ideal place to jumpstart or advance your career. Work You'll Do At McDonald's, every position is an opportunity to grow. Whether you're looking for an entry-level role or a managerial position, you'll find that McDonald's supports your career ambitions with robust training programs and growth opportunities. Our team is dedicated to helping you develop the leadership and professional skills necessary for success in any endeavor. Join our diverse team and contribute to a culture that values innovation, leadership, and diversity. McDonald's is not just a workplace but a community where you can thrive professionally and personally. McDonald's Employment Benefits Choose a career at McDonald's and enjoy a comprehensive benefits package that supports both your professional and personal life. From competitive salaries and health benefits to employee discounts and flexible schedules, McDonald's is committed to the well-being of our team members. We also offer exclusive leadership and diversity training programs that empower our employees to take on new challenges and lead with confidence. Internship Opportunities Kickstart your career with a McDonald's internship. Our internships provide invaluable workplace experience and a chance to develop essential skills in a supportive environment. Interns at McDonald's work on real projects, learn from industry leaders, and gain exposure to the operational excellence that drives our global success. Innovation at McDonald's At the heart of McDonald's culture is a drive for innovation. We continuously seek innovative solutions to enhance the dining experience of our customers and improve our operational efficiencies. By joining our team, you'll collaborate on exciting projects that push the boundaries of what's possible in the fast-food industry. Networking and Professional Development McDonald's encourages professional development and networking through various initiatives and platforms. Connect with colleagues, mentors, and industry leaders who can help you navigate your career path and achieve your professional goals. Our commitment to career development is reflected in our ongoing training programs and our proactive approach to internal promotions and hiring. Join Our Team Explore the job opportunities at McDonald's and find the position that matches your skills and interests. We are hiring creative, curious, and motivated individuals who are ready to contribute to our dynamic team. Check out our open positions and apply today to take the first step towards a rewarding career at McDonald's. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work here at McDonald's. Subscribe to our careers blog and personalize your experience to receive updates that align with your career interests. McDonald's is more than just a company—it's a place where you can make a difference. Join us and help shape the future of the fast-food industry while building a career that you can be proud of.
Learn more about McDonalds
Size
200,000 employees
Market Cap
$194.1 billion
Industry
Net Income
$4.7 billion
Founded
1955
5 Year Trend
-1.2%
Revenue
$19.2 billion
NASDAQ

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