Global Payments

Marketing Campaign Manager

Global Payments$70K — $95K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-6 years of campaign management or demand generation experience
  • Proficient with marketing automation and CRM tools
  • Strong analytical skills for data-driven decision-making
  • Experience in multi-touch, multi-channel campaign execution
  • Excellent project management and communication abilities
  • Familiarity with regulated markets, preferably in education or B2B SaaS

Responsibilities

  • Plan and execute integrated multi-channel marketing campaigns
  • Translate go-to-market priorities into campaign strategies
  • Manage workflows in marketing automation and CRM systems
  • Ensure messaging aligns with K-12 decision-makers' needs
  • Optimize campaigns based on performance and audience behaviors
  • Conduct campaign reporting and analysis for insights
  • Collaborate with sales for aligned campaign strategies
  • Iterate campaigns through A/B testing for continuous improvement

Benefits

  • Medical, dental, and vision care
  • EAP programs
  • Paid time off
  • Recognition programs
  • Retirement and investment options
  • Charitable gift matching programs
  • Worldwide days of service
Full Job Description
About the Role

We're looking for a Campaign Manager to own the end-to-end planning, execution, optimization, and performance analysis of integrated marketing campaigns for our K-12 foodservice technology and cafeteria payments solutions. This role sits at the intersection of strategy, execution, and analytics, turning insights into campaigns that drive awareness, demand, and revenue across school districts nationwide.

You'll work closely with product marketing, sales, content, events, and operations to ensure the right message reaches the right K-12 audience at the right time

What You'll Do
  • Plan and execute multi-channel campaigns across email, digital, paid media, webinars, events, ABM, and sales-aligned programs
  • Translate go-to-market priorities (new product launches, upsell/cross-sell motions, seasonal buying cycles) into cohesive campaign plans
  • Build and manage campaign workflows in marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
  • Partner with product marketing and content teams to ensure messaging resonates with K-12 decision-makers (nutrition directors, business officials, IT leaders)
  • Optimize campaigns in-flight based on performance data, audience behavior, and funnel conversion trends
  • Own campaign reporting and analysis, including pipeline contribution, lead quality, conversion rates, and ROI
  • Collaborate with sales to align campaigns to selling motions, follow-up workflows, and account priorities
  • Test, learn, and iterate-A/B testing subject lines, offers, channels, and timing to continuously improve results
  • Maintain campaign calendars and documentation to keep teams aligned and execution tight


What Success Looks Like
  • Campaigns launch on time, on message, and with measurable impact
  • Increased engagement and conversion across key K-12 buyer personas
  • Clear visibility into what's working, what's not, and why
  • Strong sales alignment and improved campaign-sourced and influenced pipeline
  • Repeatable, scalable campaign frameworks that support growth


What You Bring
  • 3-6 years of experience in campaign management, demand generation, or revenue marketing
  • Hands-on experience with marketing automation and CRM tools
  • Strong analytical mindset with the ability to turn data into action
  • Experience running multi-touch, multi-channel campaigns
  • Excellent project management and cross-functional communication skills
  • Comfort working in regulated, complex, or multi-stakeholder markets (bonus for education, gov, or B2B SaaS)


Nice to Have
  • Experience marketing to K-12, education, foodservice, or payments/fintech audiences
  • ABM experience or familiarity with intent data platforms
  • Event or webinar campaign experience
  • Understanding of long, relationship-driven sales cycles


Benefits:
Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/

About Global Payments

Global Payments (NYSE: GPN) is a transaction processors and offers worldwide electronic transaction processing services through their high speed, robust electronic information networks. These networks process billions of business and consumer payment card and money transfer transactions annually for customers in the United States, Canada, Europe and Latin America. Global Payments also provides business-to-business payment card and processing services, such as money transfer, cash management, financial electronic data interchange, management information and reporting services.

Global Payments Careers

Join the dynamic team at Global Payments, a leader in payment technology services worldwide. As a pivotal player in the financial technology sector, Global Payments offers unparalleled job opportunities that propel your career forward through innovation and leadership.

Work You’ll Do

At Global Payments, you’ll engage in meaningful work that directly impacts global commerce. Our team is dedicated to redefining how money moves around the world, and by joining us, you’ll contribute to a secure, seamless payment experience for businesses and consumers alike.

Empower Your Professional Growth

Global Payments is not just a company; it's a vibrant community where career growth is fostered through comprehensive leadership and diversity training programs. We believe in nurturing the skills of our employees with advanced training and ample networking opportunities, ensuring every team member can achieve their career aspirations.

Innovate with Us

Innovation is at the heart of Global Payments. Our employees are encouraged to think big and create solutions that influence the industry. With a culture that thrives on new ideas, we provide the tools and freedom necessary for professional breakthroughs.

Join Our Inclusive Team

Diversity and inclusion are the foundations of our corporate culture. At Global Payments, we celebrate diverse perspectives and believe they contribute to our success. We are committed to creating an inclusive environment where all team members, regardless of their background, can thrive.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional looking for your next challenge or a recent graduate eager to start your career, Global Payments has a position for you. From full-time positions to internships, our hiring process is designed to find not just the right skills but also the right fit for our culture.

Benefits That Work For You

Our employees enjoy a range of benefits designed to support their physical, financial, and emotional well-being. From health insurance to retirement plans, and flexible working conditions, we ensure our team is equipped to succeed both at work and in life.

Stay Connected

Stay up-to-date with the latest from Global Payments: - **Explore Careers**: Discover the various career paths available at Global Payments. From technology to customer support, find the role that best suits your skills and passions. - **Prepare for Your Interview**: Gain insights into our interview process and find tips on how to prepare your resume to stand out. - **Learn and Develop**: Find out more about our commitment to employee development and how we support your professional growth through continuous learning and opportunities.

Join Our Team

Search open positions that match your skills and interest. We look for passionate, curious, creative, and solution-driven team players. Ready to start your journey with Global Payments? Explore our job opportunities and find out how your expertise can help shape the future of global payments.

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Learn more about Global Payments
Size
25,000 employees
Market Cap
$25.8 billion
Industry
Net Income
$584.5 million
Founded
1967
5 Year Trend
+31.1%
Revenue
$7.4 billion
NASDAQ

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