Bloomberg

Marketing Analytics Manager

Bloomberg$80K — $110K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Economics, Data Analytics, Engineering Management, Mathematics, or Finance
  • 4+ years in an analytics position
  • Ability to build professional relationships that positively affect business growth
  • Strong skills in presenting findings to executive-level stakeholders
  • Intellectually curious with a knack for problem-solving and hypothesis formulation
  • Proficient in Microsoft Excel and Microsoft Suite
  • Experienced in data visualization tools such as Tableau, SQL, or Business Objects.

Responsibilities

  • Drive business intelligence for eyewear brands through dashboard creation and performance analysis
  • Partner with brand managers to prepare monthly business reviews for executives
  • Manage budget planning analytics, forecasting marketing outcomes and ROIs
  • Lead data harmonization initiatives to ensure data integrity across departments
  • Optimize marketing campaigns and product launches, collaborating on customer targeting and effectiveness measurement.

Benefits

  • Onsite/hybrid work arrangement
  • Standard hours of Monday to Friday, 9-6
  • Temp to hire opportunity offers potential for permanent placement.
Full Job Description
GENERAL FUNCTION
This position is responsible for creating Business Intelligence Dashboards, and providing insights that inform marketing strategy, optimize performance, and guide investment decisions across brands, frames, and lenses. This role partners cross functionally with Marketing, Finance, Sales Operations, and IT to ensure data accuracy, enable performance diagnostics, and support ROI focused planning and optimization.

SPECIFIC SKILLS/EXPERIENCE:
Bachelor's degree in Marketing, Economics, Data Analytics, Management Science, Engineering Management, Industrial Engineering, Mathematics, or Finance.
4+ years of experience in an analytics position.
Demonstrated ability to develop and maintain professional relationships with key business partners positively impacting business growth
Highly skilled in communicating and presenting results to executives.
Intellectual curiosity to proactively explore data, solve problems, challenge existing way of doing things, formulate new hypotheses, and to rigorously analyze them.
Proficiency in Microsoft Excel and the full Microsoft Suite
Proficiency in data manipulation and visualization tools, with experience in either Tableau, SQL, Business Objects or similar BI tool

MAJOR DUTIES AND RESPONSIBILITIES
Drives the business intelligence of our eyewear brands, frames and lenses, ideating and maintaining dashboards to support Marketing activities, and to conduct deep-dive diagnoses providing insights behind performance
Acts as a strategic partner to brand managers and directors in building the monthly business reviews for executive management, identifying opportunities for improvement and recommending corrective action plans.
Manages data analytics of the budget planning and optimization, inclusive of forecasting marketing initiatives' outcomes and ROIs.
Leads data harmonization processes as needed, partnering closely with Finance, Sales Operation, Business Planning, Business Analytics and IT, to ensure data accuracy.
Manages the optimization of marketing campaigns and product launches, co-designing customer targeting segmentations with sales and marketing managers, and measuring their effectiveness.

Notes:

Onsite/HYBRID
M-F 9-6p
Temp to Hire

About Bloomberg

Bloomberg L.P. is a privately held financial, software, data, and media company headquartered in Midtown Manhattan, New York City. It was founded by Michael Bloomberg in 1981, with the help of Thomas Secunda, Duncan MacMillan, Charles Zegar, and a 12% ownership investment by Merrill Lynch. Bloomberg L.P. provides financial software tools and enterprise applications such as analytics and equity trading platform, data services, and news to financial companies and organizations through the Bloomberg Terminal (via its Bloomberg Professional Service), its core revenue-generating product. Bloomberg L.P. also includes a wire service (Bloomberg News), a global television network (Bloomberg Television), digital websites, a radio station (WBBR), subscription-only newsletters, and three magazines: Bloomberg Businessweek, Bloomberg Markets, and Bloomberg Pursuits.
Learn more about Bloomberg
Size
20,000 employees
Industry
Founded
1981

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