Marketing Analytics Developer

$100K — $130K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree preferred
  • 7+ years in analytics development within an enterprise environment
  • Versatile generalist with strong problem-solving skills
  • Self-starter with ability to work autonomously and in teams
  • Strong communication skills with a solution-driven mindset
  • Deep knowledge of Javascript, HTML, CSS
  • Familiarity with web monitoring tools and basic XML, JSON, AJAX, CSV feeds.

Responsibilities

  • Own and optimize the analytics architecture with Tealium and Adobe Target
  • Lead integration support between Adobe Analytics and 3rd party vendors
  • Recommend and manage upgrades for Adobe Extensions
  • Implement and maintain tracking pixels for various platforms
  • Optimize tagging for real-time analytics tool, Quantum Metrics
  • Collaborate with stakeholders to define solutions and implement code
  • Identify and resolve ad hoc analytics issues.

Benefits

  • Merchandise discount at select KnitWell Group brands
  • Opportunities for professional development and career mobility
  • Local volunteer opportunities and philanthropic activities
  • Comprehensive medical, dental, vision insurance & 401(K)
  • Employee Assistance Program (EAP)
  • Paid time off and holidays
  • Flexible hybrid or remote work model.
Full Job Description

About the role

As a Marketing Analytics Developer at Talbots, you’ll have the opportunity to be a key partner cross functionally with several teams, working on a variety of business-critical projects and initiatives.

The impact you can have

  • Own, manage, and optimize the analytics architecture between Tealium tag manager, the data layer, and Adobe target.

  • Lead the end-to-end integration support between Adobe Analytics and 3rd party vendors, including gathering requirements, solutioning, code development, testing, troubleshooting, and ongoing maintenance.

  • Recommend upgrades, test and manage Adobe Extensions.

  • Implement, update, and maintain 3rd party pixels such as Google, Facebook, Meta, etc.

  • Manage and optimize the tagging architecture for real-time analytics tool, Quantum Metrics.

  • Collaborate with cross department stakeholders to gather requirements, define solutions, and implement code to support key business needs.

  • Collaborate with data analysts and other teams to interpret data and identify areas for optimization to capture relevant customer engagements and activities.

  • Provide QA support to IT and Analytics teams to ensure 3rd part tag stability after releases.

  • Lead the communication and solutioning efforts between IT and Analytics/Business teams.

  • Support cross department analytics projects including data feeds, 3rd party analytics integrations, new pixel installs, analytics tags, and ad hoc troubleshooting.

  • Support ad hoc initiatives including DNS and SSL certificates, QR codes, CCPA, etc.

  • Identify, troubleshoot, and resolve ad hoc issues related to tracking and reporting.

You’ll bring to the role

  • Bachelor’s degree preferred

  • 7+ years’ experience working in an enterprise environment on analytics development

  • A versatile generalist who enjoys digging in and solving technical problems

  • A self-starter who is comfortable working with autonomy and collaborating with a team

  • A strong communication and solution-driven mindset

  • Deep knowledge of Javascript, HTML, CSS

  • Knowledge of Browser Dev Tools, Browser Extensions, JAVA, and web best practices

  • Basic Knowledge of XML, JSON, AJAX, CSV feeds, DNS, and SSL Certificates

  • Experience with web monitoring tools

  • Salesforce and Tealium experience is a plus but not required

Benefits

  • You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.

  • Support for your individual development plus opportunities for career mobility within our family of brands.  

  • A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*  

  • Medical, dental, vision insurance & 401(K).* 

  • Employee Assistance Program (EAP).

  • Time off – paid time off & holidays.*

  • The target salary range for this role is: $100,000 - $130,000

*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

  • Hybrid or Remote: Ideally, this position will work in a hybrid model, with required days worked in the Talbots office in Hingham, MA as defined by business needs. We are also open to remote candidates as well. Occasional travel to a company office may be required.

Applicants to this position must be authorized to work for any employer in the US without sponsorship. We are not providing sponsorship for this position.

#LI-AP1

Location:

Corporate Office-Talbots-Hingham, MA 02043Position Type:
Regular/Full time

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