Qualifications

• Bachelor's degree in Marketing, Business, Engineering, or related field required.
• Experience in demand generation, B2B and B2C marketing, channel marketing, or business development roles.
• Familiarity with electrical distributor and partner-led go-to-market models in emerging markets.
• Advanced proficiency in Microsoft Office tools, especially Excel and Power BI for data analysis.
• Advanced English proficiency required (B2 level or higher).
• Strong analytical skills to derive actionable insights from data.

Responsibilities

• Design and execute regional demand generation campaigns across various marketing initiatives.
• Align campaigns with sales and channel partners to support regional growth priorities.
• Develop customer segmentation and lead nurturing strategies throughout the buying journey.
• Track, analyze, and report on campaign performance and lead quality.
• Support regional go-to-market launches and distributor programs.
• Coordinate with product management to craft clearly articulated messaging for customers.
• Manage Eaton's brand presence at distributor and retail levels according to corporate guidelines.

Benefits

• Opportunity to work across diverse markets in Central America and the Caribbean.
• Collaboration with cross-functional teams, enhancing broader professional skills.
• Chance to engage in high-impact campaigns that shape market performance.
• Access to advanced tools like Power BI for analyzing and reporting campaign data.
• Exposure to cutting-edge marketing strategies in both B2B and B2C environments.