Electro Rent

Digital Demand Generation Specialist

Electro Rent • $80K — $100K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of B2B demand generation experience
  • Strong expertise in Pardot and Salesforce
  • Experience in building and optimizing multi-channel campaigns
  • Knowledge of lead nurturing, segmentation, A/B testing, and campaign analytics
  • Strong project management and cross-functional collaboration skills

Responsibilities

  • Own multi-channel demand generation campaigns from strategy through results
  • Build campaigns across email, paid media, social, webinars, events, and landing pages
  • Work hands-on with Pardot and Salesforce
  • Partner directly with Sales, Product Management, Content, and OEM partners
  • Use data, segmentation, testing, and analytics to continuously improve performance
  • Help turn marketing engagement into qualified opportunities and measurable pipeline
  • Bring forward new ideas and have meaningful ownership of your programs

Benefits

  • Remote work opportunity
  • Medical, dental & vision coverage
  • 401(k) with company match
  • Paid Time Off
  • 13 paid holidays, including observed and floating holidays
  • Generous tuition reimbursement for continued education
  • Wellness benefits and resources
  • Opportunities to learn, grow, and build your career
Full Job Description
Overview

As ourDigital Demand Generation Specialist, you'll create integrated campaigns that generate qualified leads, accelerate pipeline, and connect customers with solutions across High-Speed Digital & Semiconductor, Telecom, Data Center, and other strategic growth markets.

And the best part? This is a remote opportunity, giving you the flexibility to do your best work while making an impact across the organization.

Responsibilities

Make an Impact

You'll have the opportunity to:
  • Own multi-channel demand generation campaigns from strategy through results
  • Build campaigns across email, paid media, social, webinars, events, landing pages, and lead nurture
  • Work hands-on with Pardot and Salesforce
  • Partner directly with Sales, Product Management, Content, and OEM partners
  • Use data, segmentation, testing, and analytics to continuously improve performance
  • Help turn marketing engagement into qualified opportunities and measurable pipeline
  • Bring forward new ideas and have meaningful ownership of your programs
Is This You?

We're looking for an experienced B2B marketer who combines creativity, curiosity, technical know-how, and a passion for results.

You'll stand out if you bring:
  • 5+ years of B2B demand generation experience
  • Strong hands-on Pardot and Salesforce expertise
  • Experience building and optimizing multi-channel campaigns
  • Knowledge of lead nurturing, segmentation, A/B testing, and campaign analytics
  • Strong project management and cross-functional collaboration skills

Experience with technology marketing, OEM/channel partnerships, MDF-funded programs, or technical markets is an added plus.

Qualifications

Why Electro Rent?

Because your career should come with more than a paycheck.

At Electro Rent, we want our employees to have the resources, flexibility, and opportunities they need to succeed - professionally and personally.

Our comprehensive rewards and benefits include:
  • Salary Range: $80,000-$100,000 per year
  • Remote work opportunity
  • Medical, dental & vision coverage
  • 401(k) with company match
  • Paid Time Off
  • 13 paid holidays, including observed and floating holidays
  • Generous tuition reimbursement to support your continued education and development
  • Wellness benefits and resources
  • Opportunities to learn, grow, and build your career
    And more!
Ready to Make Your Mark?

If you're energized by the intersection of marketing + technology + data + growth, we'd love to hear what you can bring to Electro Rent.

Bring your ideas. Build meaningful campaigns. Create measurable impact. Grow with us.

👉 Apply today and discover what's next at Electro Rent.

About Electro Rent

Electro Rent Corporation is a United States-based company, which provides rental, leasing, and sales of general-purpose electronic test and measurement equipment, personal computers (PCs), and servers. The Company operates through three segments: Rental and Lease, Sales, and Other. The Rental and Lease segment provides products under rental and lease agreements. The Sales segment includes products sold to customers. The Other segment includes repair and calibration services, asset management and disposition services, and other miscellaneous income and expenses. The Company's customers include aerospace and defense contractors, electronics and communication equipment manufacturers, semiconductor manufacturers, and service providers, among others.
Learn more about Electro Rent
Size
1,000 employees
Industry
Founded
1965

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