Description

Job Overview and Responsibilities

Leads the strategy, development, and execution of Worldwide Sales digital capabilities, with full accountability for core sales platforms, digital transformation initiatives, and technology driven sales effectiveness.

Owns and optimizes United's digital sales ecosystem-including CRM, CPQ, Portal, SPM, and related platforms-to maximize revenue, improve customer and partner engagement, and drive operational efficiency.

Acts as the enterprise leader for Sales digital transformation, overseeing all project management for Sales-related technology initiatives and ensuring alignment with business priorities. This includes ensuring the MD Sales Effectiveness and MDs of Field, Agency, Global & International Sales are part of the development and consultative process. To include, competitive insight, potential training needs and any business operational processes.

Serves as the expert voice on technology within Worldwide Sales, driving adoption of modern tools (AI, agents, CPQ, data fabrics and the like) to enhance sales productivity, decision-making, and customer experience, while representing United's digital capabilities to external customers and partners. Also acts as expert in industry forums and or assigns team member to support Sales technical conversations with corporations, travel agencies and leisure agencies.

External & Internal AI and Travel Technology Thought Leadership:

• Serve as the expert voice within Worldwide Sales and externally
• Advise senior leadership, customers, and partners on technology capabilities and opportunities
• Represent United's B2B digital strategy in customer engagements and industry forums
• Translate emerging technologies into practical commercial applications

Sales Effectiveness & Innovation:

• Lead the development and deployment of technology enabled capabilities across Worldwide Sales
• Identify and scale use cases leveraging technology including LLMs and autonomous agents
• Improve seller productivity, pipeline generation, pricing optimization, and customer engagement
• Identify and advocate for resigning processes using modern technology
• Track and deliver measurable efficiency and effectiveness gains

Digital Platform Ownership & Strategy:

• Own, manage, and evolve the end-to-end Sales digital platform ecosystem, including CRM, CPQ, Sales Portal, and SPM platforms; as well as supporting and adjacent capabilities (e.g., UATP, SME marketing, and other sales-enabling tools)
• Platform roadmap, prioritization, and performance outcomes
• Ensure platforms deliver differentiated commercial capability, enable scalability across regions, and align with enterprise technology strategy
• Ensure cross functional division input is obtained prior to prioritizing between projects

Sales Digital Transformation & Program Leadership:

• Lead all program and project management for Digital Technology (DT) initiatives supporting Sales
• Own intake, prioritization, and execution governance for Sales DT work
• Ensure delivery against timeline, budget, and business outcomes
• Partner closely with Technology, Commercial, Front-Line Sales and Finance stakeholders

Worldwide Sales Technology Financing:

• Responsible for creating the business cases & securing the funding for Digital Technology initiatives
• Responsible for tracking and reporting on KPIs used to measure the ROI of those initiatives

Qualifications

What's needed to succeed (Minimum Qualifications):

• Bachelor's degree
• 10+ years of relevant work experience with increasing levels of responsibility
• 8+ years of managerial experience
• 5+ years of experience, leading multi-location, remote work teams
• 3+ years of digital experience in airline industry as airline employee, supplier, consultant, or similar role
• Significant expertise in sales solutions
• Significant expertise in travel industry
• Strong understanding of digital sales ecosystems and data-driven selling
• Proven leadership in large-scale program and portfolio management
• Strong communication and interpersonal collaboration skills
• Must be legally authorized to work in the United States for any employer without sponsorship
• Successful completion of interview required to meet job qualification
• Reliable, punctual attendance is an essential function of the position
• This role is based in Chicago and follows a hybrid work schedule
• Requires up to 50% travel

What will help you propel from the pack (Preferred Qualifications):

• Experience leading digital transformation at scale
• Experience implementing enterprise sales solutions
• Experience applying AI/ML solutions in commercial environments
• Knowledge of airline/travel distribution (GDS, NDC, direct channels)
• Experience with AI technologies (LLMs, SLMs, automation agents)
• Strong external-facing communication and thought leadership capability
• Demonstrates an understanding of the capabilities and limitations of generative AI tools and effectively leverages them to support research, analysis, content creation, and problem-solving.
• Applies critical thinking to validate AI-generated outputs while adhering to organizational policies for responsible AI use, data privacy, and security