Altria Group, Inc

Manager, Social & New Media

Altria Group, Inc$119K — $173K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Communications, Marketing, Journalism, Public Relations, Digital Media, Business, or a related field.
  • 7+ years of experience in social media, digital communications, digital marketing, public relations, or corporate communications.
  • Skilled in developing and managing social media strategies across multiple platforms.
  • Experience with executive social media and paid social initiatives.
  • Proficient in partnering with content creators and digital media partners.
  • Familiar with the implementation of emerging communications channels and engagement approaches.
  • Strong analytical skills for evaluating channel performance and audience behavior.

Responsibilities

  • Coordinate and manage the enterprise communications calendar for optimal channel utilization.
  • Facilitate collaboration among communications teams to enhance efficiency and coordination.
  • Oversee communications brief-in, triage, and routing, ensuring clarity and priority alignment.
  • Develop and enhance measurement systems and dashboards to assess communication success.
  • Support technology for media monitoring and reporting systems within corporate communications.
  • Manage the Corporate Communications budget and liaise effectively with vendors and stakeholders.

Benefits

  • Flexible remote work options.
  • Opportunities for professional development and growth.
  • Access to advanced communications tools and technologies.
  • Supportive team environment for cross-functional collaboration.
Full Job Description
Job Title: Manager, Social & New Media

Req Id: 3320

Work Model: Remote

Company: Altria Client Services

State/Province: Virginia

Job Description:

We are currently seeking a Manager, Social & New Media to join our Corporate Communications team in Richmond, VA or we are open to remote work arrangements.

You will lead channel strategy, governance, and performance across Altria's corporate social media and emerging communications ecosystem. You will help social and new media channels support enterprise communications strategies, strengthen stakeholder engagement, and advance corporate reputation priorities.

What you will be doing:

  • Coordinate the enterprise communications calendar, providing visibility into audience impacts, channel utilization, timing, and cross-functional dependencies.
  • Facilitate sequencing across communications teams to avoid conflicts, improve coordination, and optimize the timing of enterprise communications.
  • Coordinate communications brief-in, triage, and routing, engaging partners to clarify requests and elevate prioritization or resource needs.
  • Execute and improve measurement systems, dashboards, reporting, and analytics that assess communications effectiveness and progress against enterprise goals.
  • Support communications technology, including media monitoring, Adobe communications tools, reporting systems, and related operational infrastructure.
  • Maintain the Corporate Communications budget and support effective coordination with vendors, technology partners, and business stakeholders.


We want you to have:

  • Bachelor's degree in Communications, Marketing, Journalism, Public Relations, Digital Media, Business, or a related field.
  • 7+ years of experience in social media, digital communications, digital marketing, public relations, corporate communications or related field.
  • Experience developing and managing social media strategies across LinkedIn, X, Facebook, and other social media and emerging channels.
  • Experience with executive social media, paid social, employee social media activation, audience engagement, and/or community management.
  • Experience partnering with content creators, agencies, digital media partners, or platform providers.
  • Experience evaluating or implementing emerging communications channels, technologies, and engagement approaches.
  • Experience analyzing channel performance and audience behavior, then translating insights into actionable recommendations.


The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $119,600.00 - $173,450.00.

This position is not eligible for sponsorship.

About Altria Group, Inc

Altria’s companies have built some of the brands in the world – Marlboro, Copenhagen, Skoal, and Black &? Mild – that today are their respective categories.??? Altria Group owns three premier tobacco companies in the United States.? Philip Morris USA, U.S. Smokeless Tobacco Company, and John Middleton have positions in the cigarette, smokeless tobacco, and large machine-made cigar categories. Altria also has a substantial position in the alcohol business with Ste. Michelle Wine Estates and economic interest in SABMiller plc?.

Altria Group, Inc Careers

Join the dynamic team at Altria Group, Inc, a leader in the global tobacco industry, where innovation, leadership, and an inclusive culture fuel our mission to own the future of adult tobacco and related products. At Altria, we offer more than job opportunities; we provide a platform for professional growth and a chance to be part of a company that values diversity and forward-thinking.

Work You’ll Do

Embark on a career with Altria Group, Inc, and contribute to transforming the industry through strategic innovation and leadership. Our team at Altria is committed to providing a workplace where every employee can thrive. From research and development to marketing and finance, your work will have a lasting impact.

Explore Our Job Opportunities

Whether you're a seasoned professional or a recent graduate, Altria offers a range of career paths. Explore positions that match your skills and interests in our dynamic team environment. We are hiring individuals who are passionate, curious, and eager to drive change in a leading company known for its influential brands.

Internship Programs

Kickstart your career with an Altria internship. Gain invaluable industry experience, develop professional skills, and build a network of contacts. Our internships provide a robust foundation in corporate operations, preparing you for a successful career in various professional tracks.

Professional Growth and Benefits

At Altria Group, Inc, we believe in nurturing talent and fostering professional growth. Our employees enjoy comprehensive benefits, including health, dental, and vision insurance, retirement plans, and generous paid time off. We also offer diversity training and leadership development programs to help you reach your potential.

Inclusive Culture and Diversity

Diversity is at the core of our values. Altria is dedicated to creating an inclusive environment where all employees can flourish. We celebrate diverse perspectives and believe they lead to more innovative solutions. Our commitment to diversity and inclusion is woven into all aspects of our business, from hiring practices to team collaboration.

Networking and Career Advancement

Advance your career at Altria Group, Inc through our multiple networking opportunities. Connect with leaders and peers at company-sponsored events, professional workshops, and community activities. We support your career journey with mentorship, continuous learning, and leadership opportunities.

Join Our Team

Ready to make a significant impact? Search open positions at Altria Group, Inc that align with your career aspirations. We look for driven, creative, and collaborative team players. Submit your resume, prepare for your interview, and take the next step in your professional journey.

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Learn more about Altria Group, Inc
Size
6,000 employees
Market Cap
$82.4 billion
Industry
Net Income
$4.4 billion
Founded
1985
5 Year Trend
+0.2%
Revenue
$26.1 billion
NASDAQ

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