Position SummaryRole and ResponsibilitiesThis role is not eligible for immigration sponsorship
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Role & Responsibilities- Build and implement go-to-market social media strategies for the Samsung Display Division channels across all platforms with an end of goal of growing audiences and promoting our technology and solutions to partners and customers.
- Leads B2B organic social and influencer strategy for the Display Division
- Responsible for the B2B content production for blogs, case studies, and video assets.
- Partner closely with the integrated marketing, PR, CRM, Events, Sales, Channel and S.com teams to understand key strategies and execute social plans accordingly (e.g. Free of Charge Approvals, Content Review, etc.)
- Measure and report on performance monthly and quarterly.
- Lead social content production, review and execution of posting across multiple channels (LinkedIn, X, Facebook, Instagram,). Write or produce content with in-house creative resources when needed.
- Partner with social leads across other product teams to build and maintain a 'One Samsung' voice across shared channels, but not at expense of Display goals
- Continue and build upon employee social selling/sales enablement social platform and encourage sales teams to post approved copy onto their own channels. Manage social tool to help broadcast content to sales' profiles.
- Continue and build upon executive social content project to build our leaderships social presence on all channels.
- Manage our social agency partnership, briefing on key business needs and goals, and shepherd planning and execution for results
- Review or proofread other marketing materials as needed (pitch decks, CRM, etc)
- Integrate into marketing strategies and plan where needed.
- Build upon current end user webinar program to drive MQLs for the business.
- Other duties as assigned.
Skills and Qualifications- A minimum of 7 years of experience in the implementation and execution of social media strategy.
- Strong planning, project execution, and analytical competencies
- Knowledge of audience analytics, audience development, and the ability to understand and learn from data.
- Strong communication and organizational skills, excellent written skills required (shortform social and longform blog/case study format).
- Strong collaborator who thrives in a fast-paced, entrepreneurial environment.
- Strategic thinker, imagination, creativity and foresight to conceptualize innovative approaches to exiting products, new products, and new marketing opportunities as well as the implementation skills to bring them to fruition.
- Creatively fluent in social formats, sizes and content types that resonate per platform
- Results-oriented; capable of increasing business unit performance, as well as formulating and implementing strategic business decisions.
- The ability to listen to the customer and articulate the customer's needs internally.
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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
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