Manager, Social Media

Job Description:

This high-impact role blends exceptional brand vision, on-site field storytelling, and multi-objective campaign execution to support business growth, talent recruitment, and client retention. The Social Media Manager is a confident, highly skilled, and motivated professional who plays a pivotal role in shaping the organization's online presence and digital brand strategy. Their creative mindset, innovative approach, and strategic thinking are instrumental in developing and executing impactful social media campaigns that resonate with target audiences.

Reporting to the Director of Marketing & Communications, this mid-level manager is responsible for developing, managing, and executing integrated external communications strategies, initiatives, and activities that generate positive visibility, strengthen the corporate brand and reputation, and advance a larger story: that HITT is elevating the business of building-for its people, its clients, and the industry it will hand to the next generation. Responsibilities include digital content development, copywriting and editing, campaign management, and advertising initiatives.

This highly visible role works closely with stakeholders across the organization and collaborates with members of the communications, brand, events, and marketing teams to plan, execute, and measure regional and nationwide campaigns. Success in this position requires strong writing skills, sound professional judgment and discretion, outstanding relationship-management abilities, and the capacity to manage multiple projects simultaneously. The ideal candidate is a creative professional with a keen eye for visual branding and a passion for storytelling. They are energized by stories from the field and are willing and able to immerse themselves in active project environments to document the craft of building and the people who make it possible.

RESPONSIBILITIES

• Work collaboratively with HITT's marketing and communications teams to support internal and external communications campaigns; develop copy and graphics, monitor metrics, and implement communications tactics.
• Collaborate and develop relationships with key internal stakeholders across all business units, sectors, leaders, and corporate resources teams to create engaging content and communicate with external clients and partners as needed.
• Develop and implement a comprehensive social media content strategy across all HITT social media channels including but not limited to LinkedIn, Facebook, Threads, Instagram, Reels, X, TikTok, and YouTube as well as assist with the corporate website and blog to support marketing strategy.
• Manage strategy and creative execution on video-forward platforms including TikTok and Instagram Reels, partnering with multimedia and communications teams to script, schedule, and oversee content capture.
• Capture content on site - raw video, behind-the-scenes moments, and real-time narratives from HITT jobsites, facilities, and events - to fuel high-conversion social storytelling.
• Plan and run full-funnel organic and paid social campaigns that drive market visibility, brand awareness, and high-value customer acquisition.
• Support paid advertising execution, budget pacing, and optimization to maximize ROI.
• Design targeted recruitment and retention campaigns that showcase company culture, employee spotlights, and community value - campaigns that make a career in building feel aspirational and inspire top-tier talent to see themselves here, while deepening the pride of the people already with us.
• Protect and elevate the company's elite brand position by enforcing uncompromising visual and tonal standards across all core digital channels, ensuring alignment and relevance with the company's brand identity and messaging - and ensuring every channel reinforces how we are elevating the business of building for our people and for the industry for generations to come.
• Engage with audiences on behalf of the business by responding to tags, comments, messages, and mentions in a timely and professional manner.
• Provide crisis communication support and coordination.
• Manage social employee advocacy program and provide training and resources to help team members become effective brand advocates.
• Stay informed about emerging social media platforms, trends, news, and technologies to identify new opportunities for reaching and engaging with target audiences.
• Experiment with new features and formats on existing platforms to keep content fresh and innovative.
• Conduct regular competitive analysis to benchmark the brand's social media performance against competitors and identify areas for improvement.
• Measure and monitor the quality, effectiveness, and ROI of communications strategies and tactics; provide recommendations for improvement.

QUALIFICATIONS

• Bachelor's degree in marketing, journalism, communications, English, public relations, business, or relevant work experience
• 7+ years of experience in social media in a fast-paced corporate environment; experience in or knowledge of the architecture/engineering / construction (A/E/C) field is desirable, but not required
• Strong creativity, copywriting, and communication skills are required
• Demonstrated visual storytelling and design skills, with the ability to independently create polished social content using AI-enabled tools and integrated platform design features.
• Strong photography and video production capabilities, including capturing, editing, and publishing high-quality content.
• Deep understanding of and direct experience with social media as a corporate communications channel as well as strong proficiency in Microsoft Office Suite, LinkedIn, Instagram, Instagram Reels, Facebook, X, TikTok, and YouTube, is required
• Working knowledge of Adobe Creative Suite, Sprout Social, Google Analytics, LinkedIn Business Manager, Meta Business Suite, or Canva is a plus
• Demonstrated strengths in teamwork, organization, multi-tasking, and project management are a plus
• Strong interpersonal and organizational skills, attention to detail, and the ability to manage complex projects across a variety of functions
• A strong portfolio of social media work is required, demonstrating creative range, visual quality, platform fluency, and measurable audience engagement.

In accordance with Virginia Senate Bill 215 (SB 215), the base salary range for this position is:

$95,000.00 - $140,000.00

Compensation in other cities and states may vary. HITT Contracting offers a competitive total benefits and compensation package including performance-based bonuses, premium health care coverage including vision and dental, employer-matched 401(k), wellness reimbursement program, paid holidays and time-off, and other voluntary benefits and leave types. The determination of salary is based on the candidate's individual professional experience, qualifications, education, skills, and training.