Job Description

Job Title: Manager, Social & Creator Marketing

Location: Vernon Hills, IL

Department: Marketing, Star Brands Group

Reports To: Head of Brand Marketing, Star Brands Group

We are seeking a Manager, Social & Creator Marketing to lead the execution and scaling of brand-owned social channels in the US, creator partnerships, and affiliate marketing programs. This role is critical to driving growth through culturally relevant storytelling, performance-driven social commerce, and a disciplined, data-led creator ecosystem. The position reports to the Global Head of The Pink Stuff Brand.

This role owns the end-to-end development of creator-led brand storytelling and affiliate programs, building a scalable and repeatable engine that drives brand relevance, trial, and conversion. A strong passion for social media, creator culture, and emerging digital trends is essential. The ideal candidate is highly active on social platforms and brings a deep understanding of what drives consumer engagement, cultural relevance, and measurable commercial impact.

Key Responsibilities

Social & Content Strategy

- Manage and scale brand-owned social channels, with a focus on TikTok and Meta

- Own and execute the content calendar across trend-based, product, and conversion-driven content

- Identify and act on emerging trends, viral moments, and cultural opportunities in real time

- Create and publish content aligned with platform best practices and audience behaviors

- Partner with Brand and Creative teams to ensure consistency in voice, tone, and visual identity

Creator & Influencer Partnerships

- Build and manage a tiered creator ecosystem (UGC, mid-tier, top-tier partnerships)

- Lead outreach, negotiation, contracting, and ongoing relationship management

- Establish a structured, tiered approach to the creator network, aligning roles, KPIs, and expectations across partners

- Develop long-term partnerships with high-value creators and brand ambassadors

- Oversee product seeding, campaign activation, and ongoing content output

Affiliate Marketing & Social Commerce

- Own the affiliate program end-to-end-strategy, structure, execution, and optimization

- Define partner segmentation, commission structures, and incentive models

- Manage affiliate platforms (e.g., TikTok Shop, Impact, AWIN, PartnerStack)

- Drive onboarding, activation, and ongoing engagement of affiliates and creators

- Optimize program performance to maximize revenue, conversion, and ROI

Performance Management & Optimization

- Track and analyze key metrics: engagement, reach, CTR, conversion, ROI, and creator-level performance

- Continuously test content formats, messaging, deal structures, and amplification strategies

- Translate insights into clear actions to scale high-performing content and partnerships

- Support paid amplification strategies in partnership with demand generation teams

Cross-Functional Leadership

- Partner with Brand, eCommerce, Sales, and Demand Generation teams

- Align programs with launches, promotions, and retail priorities

- Support integrated go-to-market plans

Program & Process Development

- Build scalable systems for creator sourcing, onboarding, briefing, and tracking

- Establish best practices for content and affiliate program execution

- Identify and implement tools and AI solutions to streamline workflows

Qualifications

- Bachelor's degree in Marketing, Business, or related field

- 5-8+ years experience in digital marketing, social, influencer, or affiliate marketing

- Proven success building brands on TikTok and Meta

- Strong understanding of social commerce and affiliate models

- Strong analytical and data-driven decision-making capabilities

- Experience managing creator partnerships end-to-end

- Highly organized with strong communication skills

- Entrepreneurial mindset and ability to move quickly

Success Metrics

- Growth in followers, engagement, and reach

- Creator campaign performance and content output

- Affiliate-driven revenue and ROI

- Conversion and sales from social commerce initiatives

Why This Role Matters

This role supports Star Brands' ambition to build a digital-first growth engine, leveraging creator partnerships and social commerce to drive brand growth at scale.

Salary Target Range: $95,000 - $120,000, bonus eligible

From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.