IPG MediaBrands

Manager, Planning

IPG MediaBrands$80K — $90K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in media planning across various channels
  • Strong presentation skills for internal and client meetings
  • Expertise with syndicated research sources and planning tools
  • Excellent written and verbal communication abilities
  • Proven organization skills and timeline management
  • In-depth knowledge of industry trends and measurement models
  • Ability to operate independently and within a team setting

Responsibilities

  • Develop and implement strategic media plans for clients
  • Oversee the creation of innovative media solutions
  • Utilize performance insights to refine media strategies
  • Draft external briefing documents to align with client objectives
  • Conduct research to extract trends and insights for strategic planning
  • Build and maintain relationships with media partners
  • Stay updated on media industry developments to identify opportunities
  • Present strategic recommendations that meet client goals

Benefits

  • Medical and dental coverage
  • 401(k) plans
  • Flexible spending accounts
  • Life and disability insurance
  • Employee discount program
  • Employee stock purchase program
  • Paid family benefits
Full Job Description
Position Summary

As Manager, Planning, you'll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You'll play a key role in planning and executing media strategies integral to their business success and launch industry-leading work that propels the business forward.
Responsibilities
  • Develop and execute strategic cross-channel communications plans for client assignments in conjunction with internal agency specialty teams
  • Supervise development and implementation of targeted, innovative media solutions consistent with media strategies
  • Leverage performance and measurement insights to inform plan recommendations and optimizations
  • Create external briefing documents aligned with plan parameters, objectives and strategies
  • Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform partner consideration set and channel mix
  • Develop relationships and meet with media partners to share client objectives and priorities and stay up to date on latest offerings
  • Keep on top of everchanging media landscape to identify relevant opportunities/solutions and develop POVs
  • Leverage planning best practices, media acumen, and understanding of client business to steward planning recommendations and conversations
  • Prepare and deliver dynamic presentations to showcase how recommendation meets client brief, objectives, and measurement expectations


Required Skills & Experience
  • Confident presentation skills in internal and client meetings
  • Mastery of syndicated research sources, planning tools, and media math
  • Solutions driven with strong trouble shooting skills
  • Excellent written and verbal skills
  • Well organized and manages timelines with others
  • Strong knowledge of industry trends and planning/measurement models
  • Understanding of marketing and communications process
  • Ability to work autonomously and in a group


Desired Skills & Experience
  • 3-5 years of experience in media planning with knowledge of across various channels, national/local scope (to be customized by hiring team)
  • Skilled knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Mastery of campaign management, ad serving technology, third-party market research, and cloud-based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc.
  • Success in managing junior staff and ability to manage up to leadership
Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Salary Range

$80,000-$90,000 USD

About IPG MediaBrands

The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Learn more about IPG MediaBrands
Size
13,000 employees
Industry
Founded
2009

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