Ernst & Young

FSO, Business Consulting - Marketing Transformation - Staff

Ernst & Young$83K — $130K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, Data Analytics, Economics, or related field.
  • 0-2 years of relevant experience in marketing, consulting, analytics, or Financial Services; internships accepted.
  • Proficiency in Excel for data analysis to support business decisions.
  • Familiarity with data visualization tools like Power BI, Tableau, or SQL is preferred.
  • Exposure to AI tools, including ChatGPT or similar technologies.
  • Demonstrated interest in marketing, customer experience, and Financial Services.
  • Willingness to travel as required for client needs.

Responsibilities

  • Support client engagements in marketing strategy and operations.
  • Conduct research on Financial Services sectors and marketing trends.
  • Develop client deliverables such as customer journey maps and campaign strategies.
  • Organize and analyze data for various marketing initiatives.
  • Utilize AI-enabled tools for research and insight generation.
  • Assist in creating proposals and internal knowledge materials.
  • Collaborate with teams of strategists, designers, and technologists.

Benefits

  • Comprehensive compensation and benefits package tailored to performance.
  • Flexible work environment with a hybrid model for client engagements.
  • Flexible vacation policy allowing self-determined vacation time.
  • Medical and dental coverage, along with pension and 401(k) plans.
  • Paid time off for designated holidays, breaks, and personal circumstances.
Full Job Description
Location: New York, Boston, Charlotte, Philadelphia, Washington, Atlanta

The opportunity

As a Staff Consultant in our Marketing Transformation practice, you will work as part of a team helping Financial Services clients transform the way they acquire, engage, and retain customers. You will support a variety of marketing transformation initiatives while developing your skills in consulting, analytics, customer strategy, and emerging technologies.

Your key responsibilities
  • Supporting client engagements related to marketing strategy, marketing operating models, marketing operations, performance measurement, and forecasting.
  • Conducting research and analysis on Financial Services sectors, including Wealth & Asset Management, Banking & Capital Markets, and Insurance, as well as emerging trends in marketing and customer experience.
  • Assisting with the development of client deliverables, including customer journey maps, segmentation frameworks, campaign strategies, account-based marketing (ABM) playbooks, onboarding experiences, and performance dashboards.
  • Gathering, organizing, and analyzing data to support B2B, B2C, and B2B2C marketing initiatives.
  • Leveraging AI-enabled tools and platforms to accelerate research, content development, analysis, and insight generation.
  • Supporting the creation of proposals, thought leadership, practice development materials, and internal knowledge assets.
  • Collaborating effectively with multidisciplinary teams of strategists, designers, technologists, and data professionals to deliver client value.


Skills and attributes for success
  • Strong analytical and problem-solving capabilities.
  • Interest in marketing transformation, customer experience, and Financial Services.
  • Curiosity about emerging technologies, including artificial intelligence and its impact on marketing.
  • Effective written and verbal communication skills.
  • Ability to work collaboratively in a team-oriented environment.
  • Strong organizational skills and attention to detail.


To qualify for the role, you must have
  • A bachelor's degree in Marketing, Business, Communications, Data Analytics, Economics, or a related field.
  • 0-2 years of relevant experience in marketing, consulting, analytics, Financial Services, or a related area. Internship experience is acceptable.
  • Experience working with Excel and analyzing data to support business decisions.
  • Exposure to data visualization and analytics tools such as Power BI, Tableau, or SQL is preferred.
  • Familiarity with AI-enabled tools and platforms, including ChatGPT, Microsoft Copilot, Claude, Gemini, Replit, or similar technologies.
  • Demonstrated interest in marketing, customer experience, and Financial Services.
  • Willingness and ability to travel as needed to meet client requirements.


Ideally, you'll also have
  • Coursework, certifications, internships, or project experience related to digital marketing, CRM, analytics, marketing technology, AI, or prompt engineering.
  • Exposure to Wealth & Asset Management, Banking & Capital Markets, or Insurance industries.
  • Understanding of marketing technologies such as customer data platforms (CDPs), marketing automation platforms, and customer engagement solutions.
  • Interest in how AI is transforming marketing operating models, customer engagement, and business growth.


What we offer you
At EY, we'll develop you with future-focused skills and equip you with world-class experiences. We'll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more.
  • We offer a comprehensive compensation and benefits package where you'll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $69,700 to $114,800. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $83,500 to $130,600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
  • Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.
  • Under our flexible vacation policy, you'll decide how much vacation time you need based on your own personal circumstances. You'll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.


Are you ready to shape your future with confidence? Apply today.
EY accepts applications for this position on an on-going basis.

For those living in California, please click here for additional information.

EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.

About Ernst & Young

Ernst & Young (EY) is a multinational professional services firm that provides audit, tax, consulting, and advisory services to clients in a wide range of industries. The firm was founded in 1989 through the merger of Ernst & Whinney and Arthur Young & Co., and has since grown to become one of the largest professional services firms in the world. EY is committed to building a better working world by helping its clients solve their toughest challenges, and by creating a positive impact on the communities it serves.
Learn more about Ernst & Young
Size
300,000 employees
Industry
Founded
1989

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