IPG MediaBrands

Manager, Paid Social

IPG MediaBrands$90K — $100K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of account management or performance media experience.
  • Strong proficiency with Paid Social platforms and tools, especially Facebook Ad Manager.
  • Experience managing enterprise-level paid social media accounts with diverse objectives.
  • Ability to translate client goals into actionable paid media strategies.
  • Excellent communication skills for explaining complex processes to varied audiences.
  • Familiarity with social media measurement tools and analytics.

Responsibilities

  • Oversee daily operations of paid social campaigns across various platforms.
  • Mentor and develop Paid Social Associates and Sr. Associates.
  • Create, optimize, and maintain client-specific paid social media campaigns.
  • Collaborate with cross-functional teams to develop holistic marketing strategies.
  • Analyze campaign data to provide insights and drive performance enhancements.
  • Assist creative teams in aligning their ideas with client objectives.
  • Research new marketing opportunities and innovative tactics to enhance campaign results.

Benefits

  • Medical and dental coverage
  • 401(k) plans
  • Flexible spending accounts
  • Life and disability insurance
  • Employee discount programs
  • Employee stock purchase options
  • Paid family benefits
Full Job Description
Position Overview

As a passionate and driven paid social expert, you thrive in collaborating with an integrated marketing team, transforming senior-level digital strategies into effective daily tactics. In this role, you'll lead Paid Social Associates and Sr. Associates, offering mentorship, training, and ensuring all work meets quality standards. Your responsibilities include managing day-to-day operations, guiding your team to achieve client goals and KPIs, and fostering strong client relationships. You're eager to deliver top tier paid social campaigns for high-profile brands, confidently communicating the impact of tactics and strategies as the primary client contact. You excel in a dynamic environment, where training and coaching team members is key to ensuring flawless execution.

Responsibilities
  • Responsibilities will be across social media platforms such as Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit
  • Responsible for overseeing Paid Social Associates and Sr. Associates on the team and owning their career development
  • Developing and overseeing optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative agencies and budget management
  • Works with a cross-discipline team to integrate paid social media strategy into a multi-channel, holistic recommendation.
  • Uses strong quantitative skills, including analytical and story-telling ability, to analyze data and provide insights and optimization recommendations. Familiarity with third-party data and measurement solutions. Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing.
  • Helps creatives express their ideas with feasible recommendations to tie it closer to the brief. Passionate about innovation and the creative process, desires to find creative ways to say "yes" to ideas and to contribute your own.
  • Understanding client goals and how to maximize those measures of success through tactical strategies and technologies; Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
  • Brainstorming and researching new first to market ideas including new betas and opportunities with our partners.
  • Strong familiarity with 3rd-party tracking vendors and integrating with social platforms


Required Skills and Experience
  • Substantial experience in account management, planning, and/or performance media experience
  • Strong working understanding of the Paid Social platforms, including major players and supporting technology Facebook Ad Manager, X (formerly Twitter) Ads, etc.
  • Demonstrable experience working with multiple partners, on enterprise level paid social media accounts with diverse budget levels and objectives
  • Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
  • Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
  • Understanding of paid social measurement and experience utilizing multiple native measurement tools
  • Excellent written and verbal communication skills


Desired Skills and Experience
  • 3+ years of experience
  • Agency experience strongly preferred
  • Detail and process oriented, with the ability to multitask and prioritize tasks based on client objectives
  • Time management skills


Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Salary Range

$90,000-$100,000 USD

About IPG MediaBrands

The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Learn more about IPG MediaBrands
Size
13,000 employees
Industry
Founded
2009

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