Location:- Hybrid 3 days onsite, 2 days remote
Summary:The
Manager, Media Strategy & Planning plays a critical role in translating business briefs into a holistic media and channel plan, serving as the primary media lead and conduit through media agency partners and in-house teams. This person will lead the media planning process end-to-end and is ultimately accountable for bringing the plan to life through strategic storytelling, audience strategy, channel allocations, and tactical/partner allocations. This position needs to remain on the cutting edge of understanding and implementing emerging media channels. This role will report into the Director, Media Strategy & Planning.
Responsibilities:- Strategic Business Partner: Build and maintain trust with the line of business Go To Market teams through partnership and collaboration. Eager to work in a non-traditional marketing organization, using paid media to drive short term business results and long-term sentiment metrics, in close partnership with owned, organic, creative, and analytics teams. Prioritize being plugged into sports & culture and tying the brand to timely cultural conversations. Able to work in a fast-paced and creative environment with occasionally vague processes and reactive timelines.
- Media Strategy & Execution: Drive communications planning and media buying strategy across all paid channels including television, radio, out-of-home, digital, social, and search. Ensure all media executions are aligned with the strategy and campaign objectives. Partner with external agency, in-house creative, SEM, and Audience Planning teams to ensure cohesion between role of channels, partner selection, and audience targets. Lead the team in strategic pivots based on business performance and custom media plans based on message. Help develop the next level of integrated media and marketing strategies and create a plan and vision that can lead to significant impact, innovation and industry acclaim for the brand and business. Coordinate/partner with internal and external stakeholders to author and present best practices, POVs, and strategic planning guidelines.
- Proactive Brand Advocacy + Thought Leadership: Provide thought leadership on marketplace trends and recommend investment opportunities to innovate and experiment - tied both to brand cultural relevance objectives and portfolio investment unlocks. Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, most competitive rates, and development of innovative programs that drive our brand and business forward.
- Measurement + Optimization: Partner with internal and external media analytics teams to measure impact of ongoing campaigns and continuously optimize; lead MMM reporting and optimizations; share ongoing media performance with brand; manage cross-functional test and learn agenda and readouts.
- Agency Management: Lead the paid media planning process, directing the media AOR to develop and execute national and local media buys; manage key timelines, deliverables and output.
- Budget Management: Manage national and local media budgets with key marketing operations and finance stakeholders.
Requirements:- 8 years of media experience. Media agency experience is a must, and client experience is a plus. Exposure and direct, hands-on experience managing large brands with sports media experience highly preferred
- Ability to lead cross-functional teams and deliver results
- Ability to balance multiple priorities and meet project deadlines
- Excellent oral and written communication skills; ability to lead presentations with executives
- Ability to solve problems both independently and as part of a team through a structured approach
- Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
- Self-starter personality who can operate with minimal supervision
- Availability to travel up to 25%
Location:- Hybrid 3 days onsite, 2 days remote
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Annual Salary$109,675.00 - $172,200.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
