Working within the Americas Marketing Development team, the Marketing Manager plays a crucial role in the development and execution of go-to-market plans for selected titles at an Americas level.
This is a generalist marketing position working within a small tight-knit team. The ideal candidate will be an all-rounder with a clear understanding of the building blocks of a great marketing campaign; creative, paid media, social, influencer, loc/versioning, partnerships and retail, taking strategic plans from our Global Marketing team and turning them into successful go-to-market executions..
They will thrive in a busy and collaborative work environment and have strong communication skills across functional and geographical boundaries. They will work closely with a variety of internal teams and external partners and be a project management rockstar capable of balancing multiple tasks.
ROLES, RESPONSIBILITIES, AND KPIs- Lead a team of managers and user researchers in delivering end-to-end execution of research projects across publishing activities, industry and player understanding, and game development, and oversee the internal research lab.
- Partner and build relationships with key stakeholders, gain a deep understanding of business needs and consumer questions, and translate stakeholder briefs and goals into actionable research project plans, defining the best research methodologies to meet objectives.
- Build and manage relationships with multiple internal and external vendors across North America and Europe (coordinating project bids, discovering new vendors for nontraditional methodologies, and recommending a matrix of partners), and partner with Forecasting and other internal Data functions to embed consumer and player perspectives into forecasting and planning processes.
- Lead the planning and execution of all phases of consumer research and user testing, including project scoping and design, method selection, questionnaire/discussion guide development, target sample definition, programming and testing surveys, field and quota management, and quantitative/qualitative analysis.
- Drive the creation of insightful takeaways, analysis, and reports by leveraging expertise in the gaming market/industry, synthesizing information from a variety of sources and methods, and doing deep data mining where required.
- Ensure the delivery of best gaming experiences by championing player-centric decisions through systemic player and user-testing along the game publishing and development cycle. While deeply understanding player experiences and friction points to guide the development of benchmarks, standards, and norms.
- Conduct research that evaluates the effectiveness of strategies and tactics, including launch performance and post-launch assessments, to build durable company-wide knowledge and contribute to the identification of new business opportunities.
- Develop a vision for how to continuously improve how we connect with and understand our audiences around the world, advancing collaboration with Japan Office at a global level to improve efficiency and productivity of research operations, establishing and embedding a globally consistent player segmentation framework, championing quick and iterative research methodologies, and exerting influence over publishing activities through research-driven insights.
- Consistently innovate and implement best-in-class research methodologies, analysis, and tools to efficiently scale quality research across the organization.
- Be the key advocate for gamers around the world. Champion the consumer's voice internally across key game development milestones and campaign beats, and instill a data-driven, consumer-focused culture.
- Performance measures: Stakeholder satisfaction, ad hoc feedback, insight adoption rate, research operations (% of projects meeting deadline), revenue and profit.
RequirementsEssential- 3-5 years of experience in a generalist videogame marketing role, with a focus on integrated multi-market campaign management across Americas.
- Experience working with major gaming platform holders (PlayStation, Xbox, Nintendo, Steam, Epic Games Store).
- Experience managing external creative, media, influencer, or localization agencies.
- Experience briefing and reviewing creative marketing assets, including trailers, social content, and digital advertising materials.
- Great project management skills with the ability to prioritize and manage multiple tasks simultaneously.
- Proficiency in marketing analytics tools and platforms.
- Strong budget management skills, including budget phasing, agency scoping, purchase orders and invoice tracking.
- Excellent communication, intercultural and interpersonal skills. Demonstrable creative thinking and problem-solving abilities.
- Strong understanding of social media platforms, trends, and best practices.
- Experience with Influencer relations and managing Influencer programs.
- Passion for Square Enix IP and video games with a strong understanding of the current gaming and entertainment landscape. Bonus if your dream is to ride a Chocobo.
Desirable- Experience using JIRA
- Japanese language proficiency
- Marketing Degree
Benefits- 100% Medical, Dental, Vision coverage- with the option to add a spouse/domestic partner and children at 2% of the premium.
- Medical FSA (Flexible Spending Account) and Dependent Care FSA (Flexible Spending Account) to help pay for medical expenses, childcare or adult care expenses with pre-tax dollars.
- Wellness programs- mental health resources, counseling, financial wellbeing, support for future moms, a 24/7 Employee Assistance Program hotline, and much more.
- Generous leave- from the start you can earn up to 25 days of PTO, we observe 13 major holiday and provide job protected leave for life's unexpected moments.
- 401K auto enrollment and employer-match contribution.
- Be among the first to get copies of every game title, plus receive generous discounts on thousands of games in our library.
- Refer our next new team member and receive a $1000 bonus.
Annual Salary Range: $80,000 - $125,000
