Additional Locations:Requisition ID: 27588
Position SummaryThe Marketing Manager is responsible for the strategy, development, and ongoing management of the company's digital marketing ecosystem, ensuring a seamless and engaging online experience for customers and dealer partners. This role oversees dealer portal development, brand websites, mobile applications, digital lead-generation assets, and agency partnerships to support marketing campaigns, events, and business objectives.
The ideal candidate is a cross-functional project leader with experience managing digital products, collaborating with creative and development agencies, and driving continuous improvements across web and mobile platforms.
Key ResponsibilitiesDigital Platform Strategy & Management- Lead the development, enhancement, and long-term roadmap for the company's dealer portal to improve dealer engagement, communication, training, and access to marketing resources.
- Manage the day-to-day performance, functionality, and user experience of multiple brand websites.
- Oversee mobile app development, enhancements, updates, and maintenance across multiple brands.
- Identify opportunities to improve digital customer and dealer experiences through new functionality, technology, and UX best practices.
- Maintain platform governance, ensuring digital assets remain current, secure, and aligned with brand standards.
Website & Digital Experience- Implement website content updates, landing pages, navigation improvements, and feature enhancements.
- Partner with internal stakeholders to prioritize website enhancements based on business needs and customer insights.
- Manage website performance, SEO health, analytics, accessibility, and user experience.
- Ensure all websites are optimized for mobile responsiveness, speed, and lead generation.
Campaign Support & Lead Generation- Partner with marketing leads and agency to develop landing pages, lead capture forms, microsites, and digital assets supporting advertising campaigns, promotions, and events.
- Coordinate implementation of tracking pixels, conversion events, UTM parameters, and analytics requirements.
- Ensure digital assets integrate seamlessly with CRM and marketing automation platforms.
- Optimize digital conversion paths to improve lead quality and campaign performance.
Project Management- Manage multiple concurrent digital initiatives from concept through launch.
- Develop project timelines, prioritize work, communicate status updates, and mitigate risks.
- Coordinate cross-functional teams including marketing, IT, sales, creative, and external partners.
- Maintain project documentation and ensure stakeholder alignment throughout project lifecycles.
Qualifications- Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field.
- 5+ years of experience managing digital marketing platforms, websites, or digital products.
- Experience overseeing website CMS platforms (WordPress, HubSpot, Adobe Experience Manager, or similar).
- Experience managing mobile application development and ongoing maintenance.
- Proven experience working with external digital agencies and development partners.
- Strong understanding of UX/UI principles, website optimization, SEO, and digital analytics.
- Experience with Google Analytics, Google Tag Manager, CRM integrations, and marketing automation platforms.
- Excellent project management and organizational skills.
- Strong communication and stakeholder management abilities.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Preferred Qualifications- Experience supporting dealer networks, franchise organizations, or channel marketing programs.
- Experience with Agile or Scrum project management methodologies.
- Knowledge of HTML/CSS and web technologies sufficient to communicate effectively with developers.
- Experience with app store management and mobile release processes.
