Job Overview:We are hiring a
Manager, Marketing Planning and Analytics (Performance and Growth Team) to support performance-driven growth across our markets. This role sits within TAG's Growth organization and is
fully dedicated to Lovet, acting as a key analytical partner to the Lovet Marketing team. Lovet has strong execution and integration today across
paid media, CRM, site experience, product, and broader demand-driving efforts. The opportunity is to add a dedicated analytics layer that helps us better understand:
- What is truly driving demand
- How marketing and operational inputs work together
- How much we should invest and where to maximize growth and efficiency
This role will help evolve our marketing from
channel-level optimization to system-level decision-making.
What You'll Do:Marketing Performance & Analytics- Analyze performance across paid media, CRM/lifecycle, site merchandising (CRO), organic/SEO, and other demand-driving efforts
- Identify drivers of traffic, leads, appointments, conversion, and revenue across markets and other dimensions including hospitals and pet type.
- Evaluate incrementality, distinguishing baseline demand from marketing-driven impact
- Develop insights on channel interaction and media mix, including how paid and non-paid efforts work together
- Synthesize multiple data sources (e.g., GA, CRM/PIMS, call data, paid platforms) into a cohesive performance view
Investment & Market Strategy Support- Partner with channel owners to assess new opportunities, analyze results from prior efforts and experiments, and recommend whether to scale, optimize, or discontinue specific tactics.
- Partner with Marketing to evaluate how much to spend by market, location tier, and channel
- Build frameworks to understand:
- Minimum effective spend
- Diminishing returns
- Optimal allocation across channels and tactics
- Support forecasting across traffic, leads, appointments, visits, revenue, and both new client (NC) and existing client (EC) dynamics
- Incorporate operational context (e.g., capacity, days open, DVM availability, scheduling) into performance analysis
Reporting & Insights- Lead development of integrated performance reporting for weekly, monthly, and leadership forums, connecting paid and organic performance to operational factors such as capacity, scheduling, days open, and DVM availability.
- Build clear performance narratives by synthesizing inputs from channel, site, CRM, and business owners
- Translate data into actionable recommendations that inform marketing, product, and operational decisions
Cross-Functional Partnership- Work closely with:
- Paid Media (strategy and execution)
- CRM / Lifecycle Marketing
- Site Merchandising (CRO, test & learn)
- Organic / SEO / AI SEO
- Brand, Social, and PR (as inputs to demand and visibility)
- Product (booking experience, funnel performance)
- Finance & Operations (capacity and demand alignment)
- Ensure analytics are embedded in day-to-day decision-making, not operating in isolation
What Success Looks LikeWithin 6-12 months, you will help Lovet:
- Understand the true incremental impact of marketing
- Define optimal spend levels by market and tier
- Improve confidence in marketing investment decisions
- Reduce ambiguity in performance discussions
- Enable more efficient scaling across markets
What We're Looking For:Experience- 5-8+ years in marketing analytics, growth analytics, or business analytics
- Experience owning or contributing to recurring performance reporting (e.g., weekly or monthly), with the ability to analyze multi-channel marketing performance, identify trends, diagnose drivers, connect results to business outcomes, and recommend actions.
- Strong paid media fluency required; experience beyond paid strongly preferred
- Experience in multi-location, service-based, or healthcare-adjacent businesses is a plus
- Agency experienced preferred
Core Skills- Strong ability to move from data 12 insight 12 recommendation
- Experience with marketing performance metrics (cost per appointment, conversion rates, funnel metrics)
- Familiarity with incrementality, attribution, regression analysis, and media mix concepts
- Must have the ability to independently structure/resolve problems by incorporating/balancing relevant factors and grasping mathematical concepts related to budgeting and forecasting
- Experience with Excel, SQL (Big Query preferred), Tableau required; experience with analytics tools such as Python and R a plus
- Hands-on experience extracting, integrating, and analyzing data across multiple sources (e.g., Google Analytics, paid media platforms, CRM/PIMS systems), including combining disparate datasets and building scalable dashboards
Key Characteristics- Highly collaborative - thrives in cross-functional environments
- Excellent communicator - simplifies complex ideas clearly
- Analytical and curious - asks the right questions, not just reports data
- Action-oriented - focused on driving decisions
- Comfortable with ambiguity - able to synthesize inputs from multiple sources with varying levels of completeness and precision
Mindset & Culture Fit- Excited to join a close, high-performing, and enthusiastic team
- Motivated by building and scaling a brand nationally
- Passionate about improving access to care-especially in pet health
- Energized by the opportunity to help Lovet grow and reach more pets
Why Join Lovet- Help scale a brand focused on better care to more pets
- Work on meaningful problems tied directly to growth and access to care
- Join a team that values ownership, curiosity, and impact
- Be part of a modern marketing organization focused on performance and outcomes
Annual Salary Range: $125,000-145,000/year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.
