What you’ll be doing

The Marketing Data and Advanced Analytics (MDAA) team supports direct marketing by fostering a culture of data-driven decision making. As the hub of marketing strategy and innovation at CIBC, the team drives growth, engagement, and retention across our client base through advanced analytics.

Reporting to the Director, Marketing Analytics & Strategy Activation within MDAA, the Manager, Analytics will be an individual contributor on the team, You bring end-to-end experience in data analytics and are accountable for leveraging diverse data sources to deliver timely, accurate, and insightful analyses and reports that drive actionable strategies and optimization in collaboration with Marketing stakeholders, Lines of Business, and Channel partners.

You will be detailed oriented, highly analytical, diligent and passionate about using data and insights to tell a powerful story.

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

• Analytical Expertise 6 3+ years99 experience building meaningful analyses and reports around clients, segments, products, channels and marketing strategy, tracking & analyzing the performance of marketing campaigns. Skilled at end-to-end analytics, including data sourcing and preparation, independently structuring analyses, extracting actionable insights.
• Strong Communication and Storytelling Skills -- You excel at storyboarding and visualizing analyses to effectively convey insights and opportunities. Confident in your ability to communicate complex information in a clear and impactful manner, you transform data into compelling narratives that drive understanding and action.
• Analytical Thinking, and Problem Solving -- You apply critical thinking to ask the right and insightful questions and identify root causes. With strong analytical skills, you engage the right stakeholders to resolve issues efficiently and develop effective solutions. Your approach combines attention to detail and collaboration to navigate complex problems and drive results.
• Relationship Building 6 You proactively take ownership of your work, managing and nurturing relationships with business partners as a trusted advisor. By understanding their priorities and supporting them in achieving their objectives, you foster strong, collaborative partnerships.

Who you are

• You are Data-Driven and Technically Proficient: Strong analytical skills and ability to work with large tables/datasets to uncover key trends, patterns, and actionable insights. Expert-level proficiency in SQL and/or Python, with experience using Databricks. A quantitative background (B.Sc. or higher, or equivalent) is considered an asset.
• You understand that success is in the details. You notice things that others don't. You ask the right questions. Your critical thinking skills help to inform your decision making.
• You're digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
• You act like an owner. You thrive when you’re empowered to take the lead, go above and beyond, and deliver results.
• You’re passionate about people. You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
• You have a strong business acumen - You understand business objectives and desired outcomes, connecting the dots across multiple programs and dependencies to inform your decisions. You simplify complex problems and translate them into clear, easily understood solutions for others.
• Values matter to you. You bring your real self to work and you live our values 6 trust, teamwork and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

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