Sherwin-Williams

Manager - Marketing Communications

Sherwin-Williams • $80K — $110K *
Cleveland, OH 44130In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree or higher required; Master's preferred.
  • Minimum of 5 years in marketing communications; 8 years preferred.
  • Strong experience in demand generation and digital marketing strategies.
  • Proficient in project management and communications across multiple teams.
  • Familiarity with asset protection and coatings industry is advantageous.

Responsibilities

  • Lead strategic marketing communications initiatives aligned with business objectives.
  • Develop actionable marketing strategies targeting key audiences for brand growth.
  • Manage campaigns, product launches, and promotional activities with minimal oversight.
  • Serve as a marketing thought leader, collaborating closely with internal stakeholders.
  • Create and coordinate content across digital platforms and social media channels.
  • Oversee trade show strategy and execution, promoting brand thought leadership.
  • Facilitate internal communications and support sales enablement efforts.

Benefits

  • Comprehensive health benefits package.
  • Opportunities for professional development and training.
  • Supportive work environment with a focus on teamwork.
  • Access to cutting-edge marketing tools and resources.
Full Job Description
Job Description

The Marketing Communications Manager for the Protective & Marine Coatings Division (P&M) of Sherwin-Williams' Performance Coatings Group will be the central point of segment marketing communications strategy, program development, execution of demand generation and sales enablement initiatives related to the High Performance Flooring and Intumescent Fire Protection portfolios for the Sherwin-Williams brand.

Working from the established focus market segment and brand strategy, this position manages the segment planning and execution of marketing communications tactics in support of division sales and share growth goals with a strong focus on architect, specifier, and contractor personas. All aspects of marketing communications, including demand gen campaign/program design and execution, thought leadership content development and curation, print and digital media advertising, public relations, social media, direct marketing, events/trade shows, product launches, sales collateral and internal communications, are managed by this position.

The manager will prioritize initiatives and tactics and execute campaigns to drive measurable business results for the P&M Division with the support of internal shared services resources and external agencies. As part of the responsibilities, the role will also support North America marketing communications activities and collaboration with regional teams in alignment with current business strategies and segment needs.

The success of the role will be measured by brand awareness lift and sales-accepted leads that directly and indirectly generate segment/regional revenue and margin growth.

Additional Information:

This role is not remote/hybrid. This role will report to Sherwin-Williams Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44113 and will have at least 30% of travel.

Responsibilities

  • Strategic Marketing Communications
    • Lead the communication of key initiatives from the Protective & Marine and High-Performance Flooring segment marketing organization to ensure alignment with business goals and segment objectives.
    • Translate business growth requirements into actionable marketing communications strategies and programs with defined target audience, meaningful differentiation, and appropriate tactics to execute.
    • Work with market segment leaders to create annual marketing communications strategy, plans and tactics that achieve segment growth and increase brand awareness.
  • Marketing Communications Program Management
    • Design and manage segment content initiatives, product launches, demand gen campaigns, sales promotions, trade shows, media and PR programs, etc. with minimal supervision/direction from global marketing communications director.
    • Serve as a marketing communications thought leader within the divisional marketing team, interfacing daily with market segment leadership, product management, strategic accounts and sales.
    • Coordinate and prioritize projects and requests and clearly communicate strategy, timeline and budgets for those projects to creative services and digital marketing teams.
    • Deliver innovation and leverage resources across teams and campaigns wherever possible to drive efficiencies and share best practices.
    • Manage localization and customization of campaigns to optimize impact.
    • Measure campaign effectiveness and report both to divisional and group leadership and to peers in formal debrief sessions to drive continuous improvement.
  • Digital
    • Create content for social media accounts, coordinating with Inbound Marketing Manager on scheduling and best practices for growth.
    • Own and publish content for designated segment pages on websites.
    • Collaborate with digital agencies to follow best practices and drive innovation to support optimization, demand gen strategies and tactics.
  • Content Development and Paid Media Management
    • Owner of engagement strategy for earned and paid trade media.
    • Leverage creative services team and external agencies to generate industry trend articles, white paper, case studies, and press releases and partner with external agencies for publication and distribution.
    • Collaborate with digital marketing team to ensure coordination of website content with external announcements.
    • Own editorial calendar for the designated segments and manage syndication of content across owned, earned and paid media venues.
    • Work closely with the sales organization to drive awareness and utilization of content, as well as ideation for new content.
  • Events
    • Contribute to the development of content and programming for internal meetings and events.
    • Design strategy and execution plans for key industry, customer and trade show events in support of the division's thought leadership strategy.
    • Programming support for customer interactions, including training events, group meetings, and product demonstrations.
  • Internal Communications
    • Coordinate ongoing communications to internal teams, including webinars and intranet updates.
    • Maintain divisional sales enablement platform and SharePoint content as needed.
    • Utilize CRM platform to execute demand gen campaigns. Work closely with the salesforce effectiveness team on marketing/sales alignment and optimization both for the lead qualification, follow-up and reporting.
  • Additional Skills & Experience
    • Demand generation, content creation and digital experience
    • Thought leadership content development and curation
    • Trade show management experience
    • Excellent oral and written communications skills
    • Thriving in highly matrixed environment, including experience with global stakeholder collaboration.
    • Experience in and familiarity with asset protection, coatings, and/or any of the customer segments served by the Division.


Qualifications

Minimum Requirements:
  • Must be at least eighteen (18) years of age
  • Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future (e.g., OPT, CPT, H1B, EB-1,etc.)
  • Must have a valid, unrestricted drivers license.
  • Must have a bachelor's degree or higher.
  • Must have five (5) years of experience in marketing communications.
  • Must be willing to travel as required for this position.


Preferred Qualifications:
  • Have a master's degree or higher.
  • Have eight (8) years of experience in marketing communications.
  • Have one (1) year of experience using Microsoft Office products (e.g Word, Excel, PowerPoint, Teams and/or Outlook).
  • Have experience with Content Management Systems, such as Adobe Experience Manager.
  • Have experience with Customer Relationship Management, such as Salesforce or Microsoft Dynamics.
  • Have experience with marketing automation, such as Marketo or Hubspot.


Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

About Sherwin-Williams

The Sherwin-Williams Company engages in the development, manufacture, distribution, and sale of paints, coatings, and related products to professional, industrial, commercial, and retail customers in North and South America, Europe, and Asia. It operates in three segments: Paint Stores, Consumer, and Global. The Paint Stores segment sells paint, coatings, and related products to end-use customers. This segment markets and sells Sherwin-Williams branded architectural paints and coatings, industrial and marine products, and original equipment manufacturer product finishes and related items.

Sherwin-Williams Careers

Join the vibrant team at Sherwin-Williams, a leader in the paint and coatings industry, and contribute to a legacy of innovation and leadership. As a company committed to growth and excellence, Sherwin-Williams offers unparalleled job opportunities for professionals eager to advance their careers in a dynamic and supportive environment. Work You’ll Do At Sherwin-Williams, we empower our team to bring their creativity and expertise to various roles, driving transformative results across the business landscape. Our commitment to professional growth and diversity training ensures that every team member can thrive. Lead in a Culture of Innovation Sherwin-Williams stands at the forefront of the coatings industry, blending tradition with advanced technology. Our culture is built on a foundation of innovation, leadership, and a relentless pursuit of excellence. Join us and lead the way in developing new solutions that impact markets globally. Engage with a Global Team Collaborate with over 60,000 dedicated professionals worldwide who are as passionate about materials science as they are about creating beautiful and durable finishes. At Sherwin-Williams, you’ll work alongside industry experts and leaders who are pioneering new paths in the coatings sector. Sherwin-Williams Careers and Employment Opportunities We are continuously expanding our team and looking for talented individuals who are ready to paint the world with us. From research and development to marketing and sales, the career paths at Sherwin-Williams are as diverse as our product lines. Do Innovative Work Engage in projects that challenge the status quo and contribute to sustainability and efficiency in the industry. Our team at Sherwin-Williams harnesses the power of cutting-edge technology and collective expertise to lead the market in innovation and quality. Be Part of a Great Team Sherwin-Williams is not just a workplace. It is a community where you can build lasting relationships through professional networking and collaborative team efforts. Our inclusive environment supports diversity and is designed to help you reach your full potential. Future-Proof Your Career With a wide array of benefits, continuous training programs, and a focus on internal growth and promotions, Sherwin-Williams is committed to helping you shape a long and successful career. Whether you are looking for a full-time position, an internship, or leadership roles, the opportunities are vast. Explore Job Opportunities and Internships Start your professional journey with Sherwin-Williams by exploring various employment and internship opportunities that match your skills and interests. We are hiring creative, curious, and motivated individuals ready to make a significant impact. Stay Connected Join Our Team Search open positions, submit your resume, and prepare for your interview with us. At Sherwin-Williams, we look for individuals who are solution-driven and ready to contribute to our culture of innovation and excellence. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Sherwin-Williams. Join Sherwin-Williams today and be part of a company that values innovation, leadership, and a diverse and inclusive workplace. Your future starts here!
Learn more about Sherwin-Williams
Size
61,626 employees
Market Cap
$61.6 billion
Industry
Food & Beverages
Net Income
$2 billion
Founded
1866
5 Year Trend
+11%
Revenue
$18.3 billion
NASDAQ
SHW
* Ladders Estimates

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