The Opportunity The Manager, Marketing and Promotion leads the marketing and promotion strategy for TMU Athletics and Recreation, building awareness, engagement, and participation across varsity sport and recreation programs.
This role develops and delivers innovative, results-driven marketing initiatives, oversees campaigns, social media, sponsorships, events, communications, and community outreach. The Manager leads the stewardship of the department's brand across digital and traditional channels for both TMU Bold and recreational programs. As a key marketing partner to internal stakeholders, the Manager drives impactful initiatives that strengthen the department's profile and increase attendance and participation.
Key responsibilities:
- Leads marketing strategy and planning for Athletics and Recreation, developing and executing annual marketing and promotional plans that drive brand engagement, fan attendance, and participation in recreation programs.
- Leads marketing campaigns and creative projects, overseeing the development of promotional materials and collaborating with internal teams, Marketing and Creative Services, and external vendors to deliver high-quality work on time and within budget.
- Drives audience and market engagement by day-of support and leadership, conducting research, analyzing trends and user needs, and translating insights into strategic positioning, storytelling, marketing opportunities, and game-day activations.
- Leads and develops the marketing and communications team, providing direction, in-event leadership, coaching, performance management, and professional development while fostering a creative, collaborative, and inclusive team environment.
- Manages the Athletics & Recreation brand across digital, print, social media, events, and other channels, ensuring consistent brand standards, messaging, and audience engagement as well as enhanced recognition within the university sport and recreation landscape.
QualificationsTo help us learn more about you, please provide a cover letter and resume describing how you meet the following required qualifications:
- Post-secondary degree or comparable education in Business, Marketing, Communications, Public Relations, or a related field.
Five (5) years of progressive experience in marketing, communications, public relations, advertising, brand management, sponsorship, or a related field, preferably within a complex or matrixed organization, with a focus on sport and recreation. - Demonstrated experience developing and executing integrated marketing and promotional strategies and campaigns, including brand management, digital and social media, creative content, events, and audience engagement, with a focus on sport and recreation.
- Demonstrated leadership experience, including both project and professional staff management across multiple areas of expertise supervising, developing, and providing direction to staff, managing multiple projects, and balancing competing priorities and deadlines.
- Excellent written and verbal communication, interpersonal, project management, and stakeholder engagement skills, with the ability to influence, negotiate, synthesize complex information, and build effective relationships with diverse internal and external stakeholders.
- Knowledge of design and print processes, techniques, and limitations, with the ability to collaborate effectively with creative teams and external vendors.
- Experience in sports, recreation, higher education, or a similarly public-facing environment, including knowledge of audience engagement, sponsorships, brand activations, and event marketing, is considered an asset.
- Equivalent experience or a combination of equivalent experience and education may be accepted in place of education.
Leadership Competencies Leaders at TMU are required to demonstrate the following Leadership Competencies:
- Acts with Integrity: Demonstrates behaviors aligned with high ethical standards and personal integrity and acts in accordance with TMU values.
- Builds Relationships of Trust & Collaboration: Actively builds a culture of trust and fosters meaningful relationships.
- Leads Inclusively: Creates an inclusive environment where everyone is respected, recognized, empowered to achieve their potential, and valued for their differences.
- Demonstrates Organizational Acumen: Understands and respectfully navigates complex internal and external environments using sound judgment, diplomacy, and tact.
- Drives Vision & Results: Creates and implements a vision grounded in sound decision-making to achieve desired outcomes.
Additional Information (MAC) Position Number(s) 20003350
Reports To Director, Athletics
Department Athletics & Recreation
Employee Group MAC
Vacancy Type Term
This is a current vacancy.
Work Location On-campus
Start Date ASAP
End Date April 30, 2028
Hours of Work 36.25
Grade C51
Salary Scale $78,550 to $125,475
Hiring Salary Range $78,550 to $102,012
TA Specialist -
Posting Date September 14,2026
Application Close Date September 25,2026
- Equivalent experience or a combination of equivalent experience and education may be accepted in place of education.
- As part of the selection process, candidates may be required to complete an occupational assessment.
- Applications will only be accepted online through Toronto Metropolitan University's career site.
- We will provide an accessible experience for applicants, students, employees, and members of the Toronto Metropolitan University community. We are committed to providing an inclusive and barrier-free work environment, starting with the recruitment process. If you have restrictions that need to be accommodated to fully participate in any phase of the recruitment process, please submit your request through the AskHR webform . All information received in relation to accommodation will be kept confidential.
