Job DescriptionThe OpportunityThe RBC Small Business Marketing team is hiring a Marketing Manager who can understand the aspirations and challenges of small business owners and can turn insights into campaigns that connect and drive results.
This is a unique role that intersects segment and product marketing. You'll develop and execute direct-to-consumer strategies through integrated mass digital campaigns that strengthen our leadership in Canadian small business banking. This is a hands-on role: you'll brief agencies, align stakeholders, navigate reviews and approvals, and keep timelines on track. You're comfortable with the details and confident with the big picture.
If you thrive in a fast-paced environment, and can navigate a complex matrix organization with ease, we want to hear from you.
What You'll DoDrive Integrated Campaigns- Support end-to-end campaign development and execution-from creative and media briefs through to activation. You'll manage timelines, coordinate with agencies, and ensure flawless delivery.
Build Strong Partnerships- Foster collaborative relationships across the organization and with external agencies. Keep everyone aligned, informed, and moving forward together.
Navigate Stakeholder Dynamics- Secure timely approvals from business partners, senior executives and legal teams. Present effectively to diverse audiences-from creative agencies to leadership.
Track Performance & Drive Insights- Monitor campaign metrics, analyze results, and contribute insights that demonstrate impact and inform future strategies.
Manage Budgets- Support end-to-end budget management, including monthly forecasting, tracking, and reconciliation.
Must Have- 3-5 years of marketing experience in integrated campaign management, brand marketing, or segment marketing
- Deep understanding of small business segments and their customer journey
- Proven track record managing integrated campaigns and successful launches
- Experience working collaboratively with creative and media agencies
- Strong project management skills with the ability to juggle multiple priorities
- Outstanding communication skills-written and verbal-with the ability to influence and secure approvals
- Natural collaborator who builds positive relationships across teams
- Comfortable working with data and analytics to measure success
- Ability to lead and adapt in ambiguous situations and drive outcomes
- University or college degree in Marketing, Communications, Business, or related field
Nice to Have- Previous B2B marketing experience
- Track record working effectively in cross-functional teams
- Experience working in a matrix organization
What's in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Leaders who support your development through coaching and managing opportunities
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work and make a difference
- Opportunities to building close relationships
Job SkillsBrand Marketing, Communication, Creativity, Cross-Functional Teamwork, Cross Promotions, Customer Behavior, Industry Knowledge, Integrated Campaigns, Long Term Planning, Marketing, Marketing Activities, Product Services, Segmented Marketing, Small Businesses
Additional Job DetailsAddress:RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:Toronto
Country:Canada
Work hours/week:37.5
Employment Type:Full time
Platform:WEALTH MANAGEMENT
Job Type:Regular
Pay Type:Salaried
Posted Date:2026-09-14
Application Deadline:2026-09-28
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
