Your Job Georgia-Pacific Consumer Business is seeking a Manager, Integrated Media & Digital Innovation to support the Brawny®, Sparkle®, and Vanity Fair® brands based in Atlanta, GA. This role offers the opportunity to shape media strategy for some of Georgia-Pacific's most iconic brands, connecting consumer insights, media investments, and business objectives to drive growth.
The successful candidate will lead media strategy, planning, and activation while partnering across Brand Building, Consumer Knowledge, Analytics, Search, Social, Shopper, and agency teams to unlock new opportunities, strengthen performance, and advance organizational learning. We're looking for a curious, business-minded leader who thrives on experimentation, brings a strong point of view, and can influence decisions that create meaningful business impact.
This is a hybrid role with three days a week in office (Tue/Wed/Thurs).
What You Will Do- L ead development and execution of integrated media strategies and plans aligned to brand and business objectives.
- Serve as the media subject matter expert for the towel & napkins brands, developing strategic recommendations and media marketplace POVs.
- Connect consumer, category, and business insights to media investments that drive growth and improve business outcomes.
- Partner with Brand Building, Consumer Knowledge, Analytics, Search, Social, Shopper, and agency teams to develop integrated strategies, plans, and learning agendas.
- Steward media investments and identify opportunities to improve effectiveness, efficiency, and return on investment.
- Lead a test-and-learn agenda that evaluates new media opportunities, technologies, audiences, and approaches.
- Translate media performance, measurement, and consumer insights into actionable recommendations that inform future investment decisions.
- Manage agency and media partner relationships to drive innovation and executional excellence.
Who You Are - Media & Business Acumen: You understand the evolving media landscape and can connect consumer insights, media investments, and business objectives into sound recommendations.
- Curious & Innovative: You are energized by learning, experimentation, and identifying new opportunities to drive growth and improve performance.
- Collaborative Connector: You build strong partnerships across teams and bring together diverse perspectives to solve problems and unlock opportunities.
- Confident Influencer: You have a point of view, communicate it effectively, and can influence decisions and drive alignment without direct authority.
Basic Qualifications - Bachelor's Degree or higher
- 3+ years of marketing, media, or brand management experience
What Will Put You Ahead - Prior media strategy and/or planning experience
- Strong digital media experience
- Experience working across multiple marketing disciplines, including analytics, search, social, shopper, or consumer experience
At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.
Hiring Philosophy All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .
Our Benefits Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.
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