AppFolio

Manager, Growth Sales - Mid-Market

AppFolio$164K — $205K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Proven ability to lead, develop, and inspire high-performing sales teams in a high-growth environment.
  • Deep understanding of B2B SaaS revenue models, account expansion strategies, and sales enablement methodologies.
  • Demonstrated experience managing sellers focused on upsell, cross-sell, and recurring revenue growth.
  • Exceptional communication, interpersonal, and presentation skills with a strong executive presence.
  • Expertise in data-driven sales management using tools like Salesforce, Gong, and MindTickle.
  • Strong strategic thinking and problem-solving skills with a track record of consistently meeting commitments.

Responsibilities

  • Lead, mentor, and coach a team of Growth Account Executives to exceed revenue targets.
  • Develop and execute targeted sales strategies for market penetration and product adoption.
  • Drive performance coaching through 1:1s, deal reviews, and live call coaching.
  • Partner with Sales Operations to optimize selling processes and improve efficiency.
  • Collaborate with Account Management, Customer Success, and Product teams on growth strategies.
  • Leverage Salesforce, Gong, and MindTickle to analyze sales performance metrics and maintain forecasts.
  • Foster an inclusive, high-energy environment to elevate departmental output.

Benefits

  • Comprehensive Total Rewards package including health and wellness benefits.
  • Ongoing professional development opportunities.
  • Collaborative and inclusive work culture.
  • Access to advanced sales enablement tools and analytics.
Full Job Description
Description

The Manager, Growth Sales - Mid-Market will lead and empower a high-performing team of Account Executives dedicated to driving revenue expansion and renewals across our existing customer base. In this role, you will drive strategic cross-sell and upsell initiatives, foster seller development, and optimize pipeline execution to help our customers unlock maximum value from our platform.

Your Impact
  • Lead, mentor, and coach a team of Growth Account Executives to exceed monthly, quarterly, and annual revenue expansion targets.
  • Develop and execute targeted sales strategies to maximize market penetration and product adoption across our Install Book of Business.
  • Drive performance coaching through 1:1s, deal reviews, and live call coaching to enhance seller competency, pipeline health, and forecasting accuracy.
  • Partner with Sales Operations to optimize selling processes, refine enablement tools, and improve operational efficiency across the full sales cycle.
  • Thrive in a highly collaborative, cross-functional environment with Account Management, Customer Success, and Product teams to align on customer growth strategies.
  • Leverage Salesforce, Gong, and MindTickle to analyze sales performance metrics, report on key performance indicators, and maintain accurate revenue forecasts.
  • Foster an inclusive, high-energy environment dedicated to elevating the collective output of the department.

Qualifications
  • Proven ability to lead, develop, and inspire high-performing sales teams in a high-growth environment.
  • Deep understanding of B2B SaaS revenue models, account expansion strategies, and sales enablement methodologies.
  • Demonstrated experience managing sellers focused on upsell, cross-sell, and recurring revenue growth.
  • Exceptional communication, interpersonal, and presentation skills with a strong executive presence.
  • Expertise in data-driven sales management using tools like Salesforce, Gong, and MindTickle.
  • Strong strategic thinking and problem-solving skills with a track record of consistently meeting commitments.

Must Have
  • 5+ years of overall sales experience, with at least 2+ years in direct sales management within B2B SaaS.
  • Demonstrated track record of consistently meeting or exceeding team sales quotas.
  • Proven experience leading teams through complex full sales cycle execution and mid-market account growth.
  • Bachelor's degree or equivalent professional experience.

Compensation & Benefits The compensation that we reasonably expect to pay for this role is: $164,000.00 - 205,000.00 OTE. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate's skills, education, experience, and internal equity. Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here.

We accept applications on an ongoing basis.

About AppFolio

AppFolio provides cloud-based property management software that allows property managers and owners to market, automate, and manage tasks related to their properties. The company's software is used in a variety of industries, including real estate, legal, and accounting. AppFolio was founded in 2006 and is headquartered in Goleta, California.
Learn more about AppFolio
Size
1,600 employees
Market Cap
$3.6 billion
Industry
Net Income
$158.4 million
Founded
2006
5 Year Trend
+27.8%
Revenue
$310 million
NASDAQ

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