AppFolio

Manager, Growth Sales - SMB

AppFolio$170K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of direct B2B SaaS sales experience, including 2+ years in a management role.
  • Proven track record of consistently achieving 100% budget and quota attainment.
  • Experience in managing full sales cycles and forecasting expansion pipelines.
  • Hands-on proficiency with Salesforce CRM and sales enablement tools like GONG and MindTickle.
  • Exceptional leadership style focused on growth, accountability, and team development.

Responsibilities

  • Lead and mentor a team of Growth Account Executives to meet or exceed sales targets.
  • Develop data-driven sales strategies for revenue expansion in the SMB segment.
  • Conduct regular performance reviews and coaching sessions to improve skills and outcomes.
  • Manage pipeline health, ensuring robust generation plans and accurate forecasts.
  • Collaborate with Customer Success, Product, Marketing, and Account Management teams to align growth strategies.
  • Offer proactive solutions to enhance pipeline performance and team morale.
  • Oversee administrative tasks and compliance requests to streamline team operations.

Benefits

  • Comprehensive health coverage including medical, dental, and vision.
  • Retirement savings plans with company matching.
  • Generous paid time off policy and paid holidays.
  • Professional development opportunities to enhance career growth.
  • Flexible working arrangements to support work-life balance.
Full Job Description
Description

As the Manager, Growth Sales - SMB, you will inspire, coach, and lead a high-performing team of account executives focused on expanding revenue within our existing customer base. You will drive sales strategy, pipeline generation, and team development to maximize cross-sell and upsell adoption across our value-added product suite. In this role, you will play a pivotal part in powering customer growth and shaping the future of AppFolio's SMB sales motion.

Your Impact
  • Lead, mentor, and coach a team of Growth Account Executives to deliver at or above budgeted company goals on a monthly, quarterly, and annual basis.
  • Develop and execute data-driven sales strategies to maximize revenue and market penetration within our SMB Install Book of Business.
  • Conduct regular 1:1s, performance reviews, and call/deal coaching using GONG and MindTickle to sharpen seller skills, pipeline management, and deal closing.
  • Own overall team pipeline health, establishing robust pipeline generation plans and providing sales leadership with highly accurate forecasts.
  • Partner cross-functionally with Customer Success, Product, Marketing, and Account Management to align on customer growth strategies and lead generation.
  • Prescribe proactive solutions to business challenges, maintaining predictable pipeline performance and upholding high team e-NPS.
  • Streamline team operations, managing SFDC approvals, administrative duties, and compliance requests in a timely manner.

Qualifications
  • Proven capability in driving team outcomes through accountability, proactive planning, and a selfless, growth-oriented leadership style.
  • Demonstrated success in building and scaling upsell, cross-sell, or expansion sales motions within a B2B SaaS environment.
  • Exceptional ability to educate, mentor, and establish professional development plans that accelerate direct reports' career trajectory and retention.
  • Strong analytical and diagnostic acumen to evaluate sales metrics, pipeline health, and seller performance.
  • Thriving in a highly collaborative, cross-functional environment to align cross-departmental stakeholders on team needs.
  • Articulate communicator capable of presenting data-backed business impacts and enablement needs to executive leadership.

Must Have
  • 3+ years of direct B2B SaaS sales experience, with 2+ years managing a sales team.
  • Proven track record of achieving 100% budget and quota attainment consistently on a monthly, quarterly, and annual basis.
  • Deep experience in managing full sales cycles, expansion pipeline forecasting, and sales methodology implementation.
  • Hands-on proficiency with Salesforce CRM, GONG, MindTickle, or similar sales enablement and intelligence tools.
  • Bachelor's degree or equivalent professional experience.

Compensation & Benefits The compensation that we reasonably expect to pay for this role is: $170,000.00 OTE. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate's skills, education, experience, and internal equity. Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here.

We accept applications on an ongoing basis.

About AppFolio

AppFolio provides cloud-based property management software that allows property managers and owners to market, automate, and manage tasks related to their properties. The company's software is used in a variety of industries, including real estate, legal, and accounting. AppFolio was founded in 2006 and is headquartered in Goleta, California.
Learn more about AppFolio
Size
1,600 employees
Market Cap
$3.6 billion
Industry
Net Income
$158.4 million
Founded
2006
5 Year Trend
+27.8%
Revenue
$310 million
NASDAQ

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