Manager, Field & Channel Marketing - NAMER

Tines

$152K — $175K *
US-AnywhereRemote in United States
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of B2B field or regional marketing experience, preferably in SaaS or enterprise technology
  • 2+ years of people management experience leading high-performing marketing teams
  • Proven track record of driving measurable pipeline and revenue through marketing
  • Deep experience managing channel and partner marketing programs, including MDF strategy
  • Strong background in budget management and reporting metrics
  • Excellent project management and communication skills
  • Results-oriented with a history of executing successful marketing strategies

Responsibilities

  • Lead and develop a team of field marketers across NAMER regions
  • Own and strategize the NAMER field marketing plan focused on pipeline and revenue
  • Plan and execute high-impact field programs, including events and ABM activations
  • Build and scale channel and partner marketing efforts with key regional partners
  • Collaborate with sales leadership to align marketing programs with territory goals
  • Establish scalable processes for planning, execution, and follow-up of marketing activities
  • Define and track success metrics for marketing performance and ROI

Benefits

  • Flexibility of remote work within the Eastern Time Zone
  • Opportunity to lead and innovate within a growing team
  • Access to continuous learning and growth opportunities
  • Potential equity participation in the company
  • Supportive company culture that values diverse perspectives
Full Job Description
*This is a remote position that must be based in the Eastern Time Zone in the United States.
Job Summary

We're looking for a Manager, Field and Channel Marketing -NAMER to lead a team of field marketers driving pipeline and revenue growth across North America. This role owns regional field marketing strategy and execution, with direct accountability for sourced and influenced pipeline across field, event, and partner programs.

You'll partner closely with Sales leadership and cross-functional marketing teams to align field investments to territory plans, account priorities, and revenue goals. The role balances people leadership, strategic planning, and hands-on execution, while building scalable processes and raising the bar on the quality and impact of field marketing.

A core focus of this role is scaling Tines' channel and partner field marketing motion across North America. This includes designing repeatable, high-impact partner programs; activating and optimizing MDF; and building systems that enable partners to generate pipeline consistently and predictably alongside the Tines sales team, executed with Simplicity, Speed, and Soundness.
What you will be doing:
  • Lead, coach, and develop a team of field marketers supporting NAMER regions. Build on an environment where individuals can do their best work.
  • Own the NAMER field marketing strategy with a strong focus on pipeline generation and revenue impact
  • Plan and oversee execution of field programs including tentpole events, regional events, executive engagements, ABM activations, and roadshows
  • Build and scale a channel and partner field marketing motion, including joint events and MDF-driven programs with partners like Guidepoint Security, Optiv, SHI and more
  • Partner closely with Sales Leaders, Regional Managers and AEs to align programs to territory plans, account priorities, and deal progression
  • Collaborate with Demand Generation, Product Marketing, and Brand team to deliver integrated campaigns and consistent messaging
  • Establish scalable processes for intake, prioritization, planning, execution, and post-event follow-up. Design and operationalize scalable field and partner marketing systems, including MDF governance, program templates, performance tracking, and partner enablement, that can grow with the business.
  • Own regional budgets, forecasting, and vendor management
  • Define and track success metrics, including pipeline sourced and influenced, meetings, ROI, and program performance
  • Continuously evaluate and optimize field programs based on data and feedback
What you bring with you:
  • 7+ years of B2B field or regional marketing experience, preferably in SaaS or enterprise technology
  • 2+ years of people management experience leading and developing high-performing marketing teams
  • Proven track record of driving measurable pipeline and revenue through field and event marketing
  • Deep, hands-on experience owning channel and partner marketing programs, including MDF strategy, activation, measurement, and optimization with regional and national partners.
  • Strong experience partnering with Sales leadership and account teams
  • Experience managing budgets and reporting on ROI and performance metrics
  • Excellent project management, communication, and stakeholder management skills
  • Data-driven mindset with the ability to translate performance metrics into action
  • Experience supporting Public Sector or regulated industries is a plus.
  • Results-oriented: Strong track record of building and executing results-oriented marketing strategies that deliver tangible business outcomes
  • Excellent communication and presentation skills, with the ability to influence both internal and external audiences
  • A proactive, solutions-oriented mindset with the ability to thrive in a fast-paced environment
  • Experience in MarTech - especially marketing automation (Asana, Hubspot)
  • Experience working in high-growth or scaling organizations

Target Annual Compensation: $152-175k salary + 10% bonus + equity

Applicants for this opportunity must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

#LI-SW1

At Tines, we're all about trying new things and taking the leap. If you're second-guessing your application, we hope you'll trust your gut and take the leap too! Applying for a new job isn't always easy, especially if you're thinking of a career pivot - but we're big believers in learning and growth here at Tines, so you've nothing to worry about. A variety of experience, perspectives, and voices makes us the company we are. We'd love to hear from you.

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