About the Role:A field-based key member of the Medical Marketing team who is aligned to a specific specialty or function within the broader Marketing team. Acts as the primary Marketing point of contact for field intelligence through gathering valuable insights from Key Opinion Leaders (KOLs) and customers to help shape and inform marketing strategies.
Your Contributions (include, but are not limited to):- Brand Strategy
- Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives as applicable
- Partners with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact
- Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights
- Ensures that peer-to-peer programs meet the identified educational need within the assigned audience, specialty, and sales regions, by identifying and selecting and/or approving appropriate speakers, ensuring speaker readiness and providing coaching, coordinating events with agency partners, tracking and reporting program insights, and implementing feedback-based improvements
- Marketing Initiatives, Campaigns, and Investments
- Manages assigned marketing campaigns and programs, functioning as a core member of the internal Marketing team to oversee projects from concept to execution, including agency partner relationships and deliverables, as well as guiding materials through the promotional review process
- Acts as Marketing liaison to aligned sales teams, providing education on new and existing brand programs
- KOL Engagement
- Responsible for an assigned list of healthcare professionals (HCPs), including coordinating ongoing professional engagements, gathering and documenting insights, and eliciting and reporting feedback
- Identifies and engages with emerging KOLs by utilizing available data sources such as QPharma, congress registration lists, and field insights
- Provides detailed reports on KOL engagements to leadership through established reporting methods, synthesizes insights into recommendations, conducts and/or participates in trend and sentiment analysis, and shares insights with the Commercial Analytics team for incorporation into other insight-generation activities
- Develops and executes regional insight gathering
- Medical Marketing
- Manages strategic Medical Marketing initiatives through all project phases, including ideation, development, approval, execution, optimization, and evolution
- Provides overall support for the Speaker Bureau, including speaker nomination, evaluation, speaker training, speaker utilization, and ongoing speaker coaching
- Owns and leads development of all content for peer-to-peer programs, product theaters, patient/caregiver programs, speaker and field training, and program promotional materials such as flyers, rep-triggered emails (RTEs), and invitations
- Identifies and facilitates the selection of KOLs to speak at product theaters and for other engagements
- Field Alignment
- Partners with regional field teams (Sales, Medical, and Market Access) to ensure consistent implementation of brand strategy
- Follows and helps to evolve playbooks/guidelines based on real-world experience and best practices, working closely with the Director to optimize processes and procedures
- Compliance
- Works collaboratively with Legal and Compliance to model Neurocrine values and ensure adherence to all applicable policies, guidelines, and requirements
Requirements:- BS/BA degree in marketing, business, health policy, scientific or related field AND 10+ years of relevant experience in pharmaceutical/biotech marketing and sales strongly preferred OR
- Master's degree AND 8+ years of similar experience preferred as noted above
- Therapeutic area experience preferred but not required
- Strong communicator and skilled diplomat in all venues, including the ability to effectively combine scientific knowledge and communication skills (strong clinical acumen)
- Strong understanding of legal, compliance, and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and related issues
- Track record of building strong cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications colleagues
- Demonstrated capabilities in the areas of strategic thinking, initiative, problem solving, and creativity, with experience effectively applying those skills to product positioning and messaging
- Able to maintain a consistent focus in an ever-changing environment, ensuring strategic alignment for commercial success
- Consistently demonstrates enthusiasm, confidence, and the ability to work on multiple tasks simultaneously, as well as prioritizes effectively to meet individual, team, and company goals
- Demonstrates thought leadership through technical/business expertise, effectively solving complex problems and executing cross-functional initiatives
- Applies in-depth knowledge of relevant areas of expertise to solve problems
- Leverages an understanding of departmental inter-connections to support business objectives and mentor colleagues on organizational impact
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The annual base salary we reasonably expect to pay is $173,900.00-$238,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
