American Airlines

Manager, Editorial and Content Strategy

American Airlines • $70K — $100K *
Dallas, TX 75217In-Person
Media
5 - 7 years of experience
More than 3 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Journalism, Communications, or a related field
  • 5 years of experience in communications, corporate or agency setting, or as a digital content strategist
  • Proven experience in leading teams for effective communication strategy
  • Strong understanding of AP style and an eye for detail
  • Proficiency in digital communications, SEO, and social media management

Responsibilities

  • Own and evolve the editorial and content strategy in collaboration with cross-functional teams
  • Lead a team of content strategists to identify and create engaging storytelling opportunities
  • Support communication planning from inception to delivery, ensuring brand alignment
  • Organize comprehensive content calendars for timely delivery across various channels
  • Maintain consistent brand voice and enforce content governance standards
  • Track content performance metrics to optimize strategy and demonstrate ROI
  • Stay current with content marketing trends to innovate the content strategy

Benefits

  • Travel perks for you and your family with access to 365 destinations
  • Immediate access to health, dental, vision, and prescription benefits
  • Wellness programs designed to support personal health and well-being
  • 401(k) program eligibility with potential employer contributions after one year
  • Additional benefits including employee assistance, pet insurance, and discounts on travel services
Full Job Description
Location: DFW Headquarters Building 8 (DFW-SV08)
Cities: Dallas - TX
Requisition ID: 79669

Job Description

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

The Manager of Editorial and Content Strategy will oversee a comprehensive communications approach ensuring consistency in tone, voice and style. In this role you will drive editorial and content strategy to align with business goals and customer needs.. The role is designed to provide governance, training and resources that enable content creators to scale their efforts while maintaining quality and ensuring alignment with American's strategic goals and brand narrative.

What you'll do

  • Own and evolve editorial and content strategy and collaborate with cross-functional teams to ensure content aligns with broader business initiatives and the company's communication and narrative goals.
  • Lead a team of content strategists who work with subject matter experts to identify storytelling opportunities from around the airline and bring them to life in creative and engaging ways that resonate with internal and external audiences.
  • Support the communications and marketing planning functions by taking communication ideas from inception to final delivery, ensuring alignment with overall brand strategy.
  • Organize and maintain comprehensive content calendars to ensure timely and strategic delivery and amplification of content across traditional communications channels (Newsroom, intranet, social media, email, etc.) as well as traditional marketing-owned channels.
  • Shape and maintain a consistent brand voice, identity and style for copy across all content formats and channels while keeping the American Airlines Style Guide current. Establish and enforce content governance standards to ensure quality, accuracy and compliance.
  • Track and analyze content performance metrics to optimize strategy and demonstrate ROI.
  • Ensure all content is optimized for search engines and discoverability.
  • Stay up to date with content marketing trends, tools and technologies to continuously innovate content strategy.
  • Identify, develop and maintain new avenues for content.
  • Aggressively help tell the story of American's efforts to execute on the company's strategic objectives, including all branding and associated communications, to internal and external audiences.
  • Write and edit copy with a keen eye for detail and alignment of messaging, often on tight deadlines.


All you'll need for success

Minimum Qualifications- Education & Prior Job Experience
  • Bachelor's degree in Journalism, Communications or relevant field
  • 5 years relevant work experience in communications in a corporate or agency setting or as a reporter, writer, digital content strategist or related experience

Preferred Qualifications- Education & Prior Job Experience
  • Previous experience with positively and effectively leading teams, internal and external partners, connecting workgroups and teams to ensure strategies and impacts are clearly understood
  • Creative and innovative storyteller with a track record of implementing fresh content ideas and solutions
  • Mastery of AP style writing and an eye for detail
  • Self-starter who can work independently and thrive in a collaborative environment
  • Strong written and verbal communication skills
  • Knowledge of digital communications, story trends, SEO, social media management and content distribution

Skills, Licenses & Certifications
  • Relentlessly hardworking, with a passion for thriving in a 24/7 environment, and excels at juggling multiple projects at one time
  • Ability to create and guide peers on various types of copy from sharp headlines, short form briefs and social copy as well as delving into complex business topics and explaining them in an understandable and engaging way
  • Ability to review copy for details and accuracy while adhering to deadlines
  • Highly organized with the ability to manage multiple projects simultaneously in a fast-paced, constantly changing, multi-faceted environment
  • Ability to exercise sound business judgment and handle confidential information with sensitivity
  • Thinks critically and exhibits a "no surprises" and "no stone left unturned" mentality
  • Collaborates effectively with other managers and department leadership


What you'll get

Feel free to take advantage of all that American Airlines has to offer:
  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
  • Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more


Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.

Cities: Dallas - TX
Requisition ID: 79669

About American Airlines

US Airways provides international and domestic air transport in the United States. It is owned by the American Airlines Group. US Airways utilizes a fleet of 343 mainline jet aircrafts, along with 278 regional jet and turbo-prop aircrafts operated by contract and subsidiary airlines under the name US Airways Express. It was originally established as All American Aviation.It operates an airline network with 193 destinations in 24 countries in North America, South America, Europe, and the Middle East. It also operates the US Airways Shuttle, a US Airways brand which provides hourly service between Boston, New York City, and Washington, D.C.As of October 2013, US Airways employed 32,312 people worldwide and operated 3,028 daily flights.US Airways is a member of Oneworld, and it currently operates along with American Airlines as a result of a merge between the two holding companies of these airliners.US Airways was established in 1973. It operates hubs at Charlotte/Douglas International Airport, Philadelphia Inte...

American Airlines Careers

Join the dynamic team at American Airlines, a leader in global aviation and an innovator in the airline industry. With a wide range of job opportunities, American Airlines is the perfect place to advance your career, offering roles that cater to a variety of skills and professional interests. Work You’ll Do At American Airlines, you will be part of a team that is dedicated to providing world-class service and shaping the future of travel. Our employees enjoy a culture of collaboration and respect, where diversity and inclusion are celebrated. With American Airlines, you can contribute to a legacy of innovation and leadership in the skies. Transform Your Career American Airlines is not just a company; it's a community where you can grow your career through a robust suite of professional development and diversity training programs. Our leadership is committed to nurturing talent and recognizes the value of each individual’s growth. Join a team that leads with integrity and a passion for progress. At American Airlines, your career trajectory is bolstered by our commitment to innovation and excellence in the aviation industry. Internship Opportunities Kickstart your career with an internship at American Airlines. Gain invaluable industry experience, build your resume, and make connections that will propel your professional life. Our internships offer hands-on experience in a variety of departments, helping you discover your path in the aviation industry. Benefits of Working With Us American Airlines places immense value on the well-being of its team members. Employees enjoy competitive benefits including health, dental, and vision insurance, employee discounts, and flexible spending accounts. More than just perks, our benefits are designed to support your life, both at work and at home. Explore Job Opportunities Whether you’re looking to enhance your career in engineering, customer service, or leadership, American Airlines has a position that will match your skills and passions. We are continuously hiring and looking for motivated individuals who are ready to take their careers to new heights. Stay Connected Join Our Team Search open positions that align with your skills and interests. We are looking for passionate, curious, and solution-driven team players. SEARCH AMERICAN AIRLINES JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at American Airlines.
Learn more about American Airlines
Size
123,400 employees
Market Cap
$8 billion
Industry
Aerospace & Defense
Net Income
-$8.8 billion
Founded
1930
5 Year Trend
-5.7%
Revenue
$17.3 billion
NASDAQ
AAL
* Ladders Estimates

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