Position SummaryThe DTC (S.com & SES) Category Manager, reporting to the Sr. Manager Category Management MX DtC, is responsible for assisting in regard to the inter-business communications, product strategy, structure, pricing, launch plan, promotion planning, execution and postmortem and ROI analysis on non-HHP categories. The incumbent is to share and align DTC's (S.com and SES) directions, strategies, goals, and objectives to online product manager in MC divisions. The incumbent is responsible for overseeing MX non-HHP categories of DTC business and closely working with online product managers on developing and executing sales & marketing strategies such as product launch, product portfolio, promotions and digital marketing. The incumbent is responsible for marketplace expansion and management such as eBay, Shopify, Amazon (or equivalent), Direct business (Dropship) for assigned product categories. In addition, the incumbent is responsible for managing day-to-day product launch and the promotions calendar, Digital Marketing calendar, legal T & C for all divisions working with the rest of the DTC team and sales divisions to ensure flawless execution.
Role and ResponsibilitiesEssential Duties and Responsibilities:Sales Strategy & Planning- Accountable for the KPIs, forecasting, management planning & P & L of assigned categories for DtC/Marketplace
- Develop & support short-team and long-term strategies of ecosystem and promotion plans to maximize DtC and Marketplace
- Responsible for managing marketplace product portfolio and merchandising- Create, manage, and optimize listings
- Coordinate marketing for all online marketplaces, including promotional opportunities, pricing optimization and content creation
- Manage all content publishing to ensure quality and accuracy
- Ensure all communications are compliant from an IP, legal & product perspective
- Perform QA on all online product and offer launches
- SECA Product lifecycle management in DTC: Manage 300+ current product sales, 100+ new product launches from all divisions every year (tablet, wearables, PC, APS, etc), EOL plan, and pricing on B2C and Direct customer(Dropship) and Marketplace
- Collaborate with performance marketing, strategy & planning, operations, customer experience, finance, legal and division sales teams to build tactical product and promotion plans
- Liaise with division PMs to determine competitive pricing and promotional activities of a product category
- Analyze and manage P&L impact of promotions and apply to future planning for a profitable long-term growth
- Understand sales and product marketing strategies of each product group and develop unique ecosystem and relevant DTC sales strategies for different group of products considering their different nature of business and industry
- Work with each division's PM team and leaders to have overall strategy and objective aligned
- Data management and reporting on daily, weekly and monthly sales insights
- Develop weekly sales forecast by working with different account managers and SCMs
- Create Ad-hoc and regular reports to senior leadership on key plans and results (Product launch, key promotions, major holidays, Promotion ROI, etc.)
- Monitor and analyze sales trend, traffic, conversion, SWOT, ROI, areas of improvement, etc. and report on a regular basis
- Market Research- Total Addressable Market, Market Share, Trends, Competitors Analysis, and more
Sales initiatives- Generate creative and unique promotion & offers tactics for B2C and Marketplace DTC business based on market research and competitive analytics
- Working with SECA's direct account managers to generate dropship opportunities and conversion
- Gather all information and requirements regarding all sales initiatives (ie. Product launch, promotion, key sell-out platforms, etc.) then provide timely communications to the operations & SCM teams
- Constantly assess current system and operation limitations and look for areas of sales growth in those areas
- Constantly monitor site readiness and promotion executions to minimize potential customer escalations and negative sales impact
- Define DTC sales target for each division in Marketplace and Direct customer(Dropship) and share with sales division's PM team and leaders to look for additional opportunities
- Obtain alignments & internal approvals on key activities & processes with all related divisions (sales divisions, finance, service, etc.)
- Lead internal projects (and activities) tracking, reporting and weekly meetings
- Manage sales program activities across the eCom Content team, Marcom, Sales, PM
- Expand Dropship business to IM/CE opportunities
- Manage and work with leadership for eStore sell-out forecast, SCM, CPFR, and CMF process for CE/Marketplace/Dropship
- Work with the marketing and legal team to develop creatives and legal terms & conditions for online offers and promotions of sales divisions
Partner Management- Manage business relationships with external partners (eCommerce Reseller, Distributor, Payment provider and various Service providers, Marketplace and direct customers)
- Work with external partners to develop sales strategy and promotion plans (i.e. Financing, Trade-in, CPO, etc.) to meet various consumer needs and provide relevant benefits
- Work with partners to develop account specific sales and marketing plans to drive Marketplace and Dropship business
- Conduct regular business reviews with the partners to improve visibility to critical KPIs, co-develop solutions to drive operational success
- Work with various internal teams such as legal, Marcom and finance to develop contracts, communication materials, and reconciliation of Marketplace sales/returns
- Lead and support new Marketplace/ Dropship accounts development
- Lead all communications to external partners in developing sales promotions (i.e. external gift card offering, 3rd party company product offering with purchase of Samsung products) involving both parties
Skills and QualificationsRequirements:Education:- An Associate's degree in Marketing or Business or related field from an accredited college or university or equivalent experience in consumer electronics industry
Knowledge:- Demonstrated people management skills
- Expert in Excel, Word, PowerPoint and proficiency with Online Analytical Processing (ie. Omniture & Google analytics)
- Strong analytical & persuasion skills
- Possess exceptional organizational & planning skills and attention to detail while having Sense of curiosity & urgency
- Highly developed communication & interpersonal skills, able to build relationships and interact comfortably with a wide range of levels in the organization: from senior executives to support staff within and outside of the company
- Self-motivated and able to work with limited supervision
- Strong organizational and planning skills
- Proven ability to function effectively in a team environment.
- Ability to travel overseas
- SEO/SEM
Experience:- 5-7 years' experience in eCommerce & Marketplace, strategy & planning, product management
- Thorough understanding of product and promotion cycles
- Experience working with eCommerce & Marketplace CMS
- CommerceHub platform and marketplace platform such as eBay, Amazon or Shopify experience would be an asset
- Experience with digital performance marketing would be an asset.
The salary range for this role is expected to be between $93,000 to $128,000 and reflects base salary only. Actual pay will be determined based on a number of factors and may vary depending on job-related knowledge, competencies, qualifications, relevant skills and experience. This posting is for a current job vacancy.
The total rewards package for a Regular Full-Time employee may include a variable incentive, savings matching (RRSP/TFSA/NRSP), extended health and dental benefits with spending accounts, wellness and well-being benefits, development opportunities, and other employee perks.
