Now Brewing - manager, digital product management, Starbucks Shop! #tobeapartnerThe manager of Starbucks Shop is responsible for the vision, strategy, growth, and performance of Starbucks's direct-to-consumer digital commerce business. This leader owns the evolution of Starbucks Shop as a strategic growth engine, delivering meaningful revenue, deepening customer relationships, and creating differentiated brand experiences that extend beyond retail stores.
This role serves a rapidly growing digital business, bringing together product management, digital merchandising, marketing, customer experience, operations, analytics, and technology to create a best-in-class commerce experience. Specifically, the manager of Starbucks Shop is accountable for defining long-term strategy, driving commercial performance, prioritizing investments, and leading a cross-functional ecosystem that advances both customer and business outcomes.
As a senior leader within Global Digital Commerce, this individual will influence enterprise priorities, champion customer-led innovation, and identify new opportunities to unlock growth through personalization, experimentation, partnerships, and emerging technologies. The role requires a high degree of strategic thinking, operational excellence, and leadership in a complex, matrixed environment.
The successful candidate combines strong commercial acumen with deep digital commerce expertise and an ability to inspire teams around a compelling vision for the future of Starbucks Shop.
As a manager, digital product management - Starbucks Shop, you will...
- Own the vision, strategy, operating plan, investment priorities, and commercial performance of Starbucks Shop.
- Lead the growth and evolution of Starbucks Shop as an integrated direct-to-consumer business and customer experience.
- Act as a senior steward of the Starbucks brand, ensuring every digital interaction reflects our standards of quality, craft, and human connection.
- Maintain a balance between commercial objectives and long-term brand equity.
- Be accountable for the commercial performance and growth of Starbucks Shop.
- Initial scope focused on U.S. operations, with responsibility to inform and enable future international expansion.
- Lead a team of direct and indirect reports across product, commerce, and customer experience disciplines.
- Influence decisions across multiple executive stakeholder groups.
- Operate with significant autonomy and decision-making authority.
- Manage strategic external vendor and platform relationships.
We'd love to hear from people with:
- Minimum of 8+ years of experience in digital commerce, product management, digital business leadership, or related disciplines
- Experience owning business performance metrics, including revenue, conversion, customer acquisition, retention, and customer satisfaction
- Strong strategic thinking and commercial acumen, with the ability to connect customer experience decisions to financial outcomes
- Proficient with the application of quantitative and qualitative data analysis
- Curious, highly motivated self starter with proven experience leading large cross-functional teams and navigating conversations with senior leaders
- Experience with customer research design and experiment design and A/B testing
- Exceptional stakeholder management and executive influence skills
- Prefer Bachelors degree in business, marketing, computer science, or engineering; MBA preferred
- Demonstrated success building and leading high-performing teams in complex, matrixed organizations
- Prior people management experience preferred
- Deep understanding of digital commerce ecosystems, including merchandising, personalization, customer journeys, payments, fulfillment, and digital marketing
- Expert at working in the agile environment (e.g., user stories, iterative development, scrum teams, sprints, personas)
- Experience leveraging data and experimentation to drive customer and business value
- Outstanding communication, storytelling, and presentation abilities
- Ability to navigate ambiguity, drive alignment, and execute effectively in a fast-paced environment
- Willingness to travel
As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com .
*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
We believe we do our best work when we're together, which is why we're onsite four days a week.
Join us and inspire with every cup. Apply today! 
