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We are seeking an experienced and visionary Manager, Digital Marketing Automation to lead a high-performing digital marketing technology team within a premier global enterprise financial institution. In this high-impact leadership role, you will oversee end-to-end automated campaign operations, lead capture initiatives, and marketing technology integration to drive customer engagement, promote brand awareness, and increase conversion efficiency. Managing a dedicated team of 9-10 specialists, you will modernize marketing operations by leveraging enterprise tools, marketing AI, and advanced analytics in a compliance-driven enterprise setting. ...
Responsibilities Key Responsibilities Team Leadership & Mentorship: Directly manage, guide, and inspire a team of 9-10 digital marketing specialists responsible for email execution, lead capture, and landing page deployment. Campaign Planning & Execution: Oversee the strategy, continuous optimization, and execution of automated omni-channel campaigns (email, lead generation, web, and webinars) that align with overarching business growth and retention goals. MarTech & AI Modernization: Champion the transition from legacy workflows to modern enterprise platforms (Marketo, Adobe Stack, Salesforce CRM) while integrating AI tools (e.g., Copilot) within established governance parameters. Risk Management & Compliance: Ensure all marketing communications strictly comply with financial industry regulations, legal frameworks, and corporate privacy standards. Analytics & Performance Tracking: Utilize digital analytics tools (Adobe Analytics, Google Analytics, Tableau) to measure campaign ROI, track conversion metrics, and deliver data-backed insights to executive leadership. Qualifications Qualifications & Requirements People Leadership: Minimum 3+ years of direct people management experience leading and developing a high-volume marketing or technical team (non-negotiable). Marketing Automation Expertise: 5+ years of hands-on expertise with Marketo (Marketo Certified Expert preferred). Enterprise Experience: Proven experience operating within a large, highly regulated enterprise environment (Financial Services or FinTech background preferred). Technical Stack Proficiency: Experience with Adobe Marketing Stack/CDP, Salesforce CRM, Seismic, and digital analytics platforms (Adobe Analytics preferred). Education: Bachelor's degree in Marketing, Business, Computer Science, Engineering, Mathematics, or equivalent practical experience. Summary If you are an accomplished digital marketing leader looking to manage a dedicated team, champion cutting-edge technology, and build a rewarding career within an award-winning workplace culture, this opportunity offers an exceptional balance of career progression, competitive compensation, and industry influence. Apply today to lead the future of enterprise digital marketing automation!
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