Role Summary & ImpactWe are looking for a Data and Audience Strategist - Manager who will work with clients on the creation and implementation of an audience strategy including data acquisition strategy, audience insights creation as well as audience architecture to support strategy, planning and campaign activation.
- Assist and support the creation of data and audience strategy for retention, acquisition, prospecting, and opportunistic white space(s).
- Assist and support the creation of audience insights, market sizing, and audience sizing, leading to audience creation, segmentation.
- Align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams.
- Assist and support the creation of test & learn agenda in partnership with planning, investments, and activation teams.
- Support the creation of hypotheses, use cases, roadmap to implement all changes driven by the Cookieless future.
- Identify and access most relevant data, solution, technology partners (identity, survey-based, behavioral, intent, passion points, triggers, motivation, transactional, psychographic, location ...).
Skills and Experience- Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
- 3 - 5 years' experience in audience and data strategy applicable to marketing and/or media.
- Knowledgeable about digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM ...)
- Strong analytical, critical thinking, and problem-solving skills.
- Strategic Thinker & Doer.
- Strong speaking and written professional communication skills.
- The ability to thrive in a fast-paced and deadline-driven environment.
- Growth mindset, exhibits curiosity and excitement to learn.
- High sense of accountability and ownership.
- Collaborative with a partnership mindset.
Life at WPP Media & BenefitsOur passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$60,000-$140,000 USD
