Manager, Customer Engagement & DecisioningAre you looking for a place
where you can bring your experience owning end-to-end customer journey strategy and marketing automation ecosystems, while leading the vision and execution for AI-driven decisioning, CRM personalization, and cross-channel engagement?
Bring your experience and be empowered to innovate.As a
Manager, Customer Engagement & Decisioning on the
Digital Marketing team, a typical day for you will include:
Customer Journey Strategy & Lifecycle Ownership:- Support the development and execution of customer lifecycle strategies from lead intake through service, repeat purchase, and retention.
- Help identify key customer "moments that matter" and translate them into effective, actionable journey touchpoints.
Journey Orchestration & Marketing Automation:- Build, launch, and optimize automated lifecycle campaigns across email, SMS, and other channels.
- Translate business requirements into campaign logic, segmentation, and automation workflows.
- Maintain and enhance existing journeys, ensuring they are functioning as intended and continuously improving performance.
Personalization & Campaign Execution:- Leverage platforms such as Braze and Broadly to deliver personalized messaging and dynamic content.
- Execute segmentation and targeting strategies to improve engagement, conversion, and customer experience.
- Assist in implementing predictive and rules-based decisioning within campaigns.
Cross-Functional Collaboration:- Partner with Brand, Analytics, Legal, and Technology teams to ensure campaigns are aligned, compliant, and data-driven.
- Work closely with internal stakeholders to gather requirements, provide updates, and ensure timely execution.
- Coordinate with vendors or agencies supporting campaign production and deployment.
Performance Measurement & Optimization- Monitor and report on campaign performance across key KPIs such as delivery, engagement, conversion, and revenue.
- Support A/B testing and experimentation efforts to improve campaign effectiveness.
- Identify optimization opportunities and implement improvements based on data insights.
Data & Martech Operations:- Ensure audience segmentation, data quality, and campaign inputs are accurate and properly configured.
- Partner with CRM and data teams to validate data flows and troubleshoot issues.
- Maintain documentation for campaigns, journeys, and operational processes.
Operational Execution & QA:- Execute campaign QA processes to ensure accuracy, compliance, and brand alignment prior to launch.
- Manage campaign timelines, approvals, and deployment schedules.
- Support operational best practices across marketing automation workflows.
Bring your skills and be inspired to achieve success.(Required qualifications)
- Experience:
- 5+ years in CRM, lifecycle, or marketing automation
- Hands-on experience with enterprise automation platforms
- Strong analytical and performance mindset
- Comfort operating in ambiguity and scaling programs
- Experience with AI-driven personalization preferred
- Education:
- Bachelors degree in Marketing, or a related field
- Schedule / in-office requirements:
- Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
- Our office locations are:
- 500 E John Carpenter Fwy, Irving, TX
- 1010 N University Parks Drive, Waco, TX
Bring your goals and be enabled to reach them. - Competitive Pay: Commensurate with experience
- Schedule: Full-time, Monday - Friday, 8 AM - 5 PM local time zone
- Benefits: Check out our benefits offerings here: Neighborly | Benefits Guide
- Financial Benefits: Equity and bonus opportunities
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Brand:
Neighborly - USA Shared Services
