GoFundMe

Manager, Customer Care Technology & Automation

GoFundMe$128K — $192K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years managing Customer Care technology or Customer Experience platforms
  • Deep expertise administering Zendesk in a large-scale environment
  • Experience optimizing AI-powered customer platforms like Ada or Sierra
  • Strong understanding of LLMs and conversational AI
  • Experience integrating support platforms using APIs
  • Strong analytical skills with SQL and dashboard development
  • Excellent communication skills for technical presentations

Responsibilities

  • Own the technology ecosystem supporting Customer Care operations
  • Define and execute the technology roadmap aligned with company objectives
  • Implement AI strategies to enhance customer experience
  • Optimize Zendesk workflows and automations for productivity
  • Identify and build business cases for automation opportunities
  • Define performance metrics for technology effectiveness
  • Manage vendor relationships and coordinate cross-functional initiatives

Benefits

  • Opportunity to work on innovative AI-enabled platforms
  • Collaboration with cross-functional teams including engineering and product
  • Dynamic work environment in a leading tech organization
  • Engagement with industry-leading technology providers
  • Potential for professional growth in a rapidly evolving field
Full Job Description

Join us! The GoFundMe Team is searching for a strategic, systems-oriented leader to own the technology ecosystem that powers our Customer Care organization.

Reporting to Senior Director, Global Customer Care, this role is responsible for the strategy, administration, optimization, and evolution of our support technology stack-including Zendesk, Ada, Sierra, and future AI-enabled customer experience platforms. This role combines systems ownership, AI strategy, operational excellence, and cross-functional partnership to ensure our technology enables world-class customer experiences while improving team efficiency, scalability, and quality.

You'll work closely with Customer Care, Product, Engineering, Data, Security, and vendors to deliver automation, optimize workflows, introduce AI capabilities, and build the future of customer support.

Candidates considered for this role will be located in San Diego, CA.
The Job
Own the Customer Care Technology Ecosystem
  • Serve as the primary owner for Zendesk, Ada, Sierra, and supporting Customer Care technologies.
  • Define and execute the technology roadmap aligned to Customer Care strategy and company objectives.
  • Evaluate emerging AI technologies and recommend opportunities to improve customer experience and operational efficiency.
  • Partner with Engineering and Product on integrations, APIs, and platform enhancements.
Lead AI Strategy for Customer Care
  • Own AI deployment across customer support channels.
  • Optimize chatbot performance, AI containment, routing, and escalation experiences.
  • Continuously evaluate LLM capabilities and identify opportunities for responsible adoption.
  • Partner with vendors to influence product roadmaps and maximize platform capabilities.
  • Establish governance around AI quality, accuracy, compliance, and customer experience.
Optimize Zendesk & Support Operations
  • Own Zendesk administration including workflows, automations, triggers, macros, views, forms, routing, SLAs, and permissions.
  • Improve agent workflows to reduce friction and increase productivity.
  • Design scalable support processes that improve consistency and reduce manual effort.
  • Ensure technology supports evolving operational needs across global support teams.
Drive Automation & Efficiency
  • Identify repetitive workflows suitable for automation.
  • Build business cases for automation investments.
  • Measure and improve automation adoption across customer journeys.
  • Lead continuous improvement initiatives focused on reducing operational effort while maintaining high-quality customer experiences.
Analytics & Performance
  • Define technology performance metrics including:
    • AI containment
    • Deflection rate
    • Time to resolution
    • Cost per contact
    • Agent productivity
    • Automation utilization
    • CSAT
    • SLA adherence
  • Build executive dashboards that provide visibility into technology effectiveness and operational health.
  • Use data to identify opportunities for optimization and investment.
Vendor & Stakeholder Management
  • Own relationships with Zendesk, Ada, Sierra, and other technology vendors.
  • Lead vendor reviews, roadmap discussions, and contract optimization in partnership with Procurement.
  • Coordinate cross-functional initiatives involving Customer Care, Product, Engineering, Security, Data, and Legal.
Technology Governance
  • Establish best practices for support technology configuration and change management.
  • Maintain documentation, release processes, testing standards, and system governance.
  • Ensure platform reliability, security, and compliance with company standards.
You
  • 5+ years managing Customer Care technology, Customer Experience platforms, Support Operations, or Business Systems, ideally with time leading a front line Care team yourself
  • Deep expertise administering Zendesk in a large-scale customer support environment.
  • Experience implementing and optimizing AI-powered customer support platforms such as Ada, Sierra, Intercom Fin, Salesforce Agentforce, or similar technologies.
  • Experience designing support workflows, automation, routing logic, and self-service experiences.
  • Strong understanding of LLMs, conversational AI, prompt design, and AI operations.
  • Experience integrating support platforms using APIs and automation tools.
  • Strong analytical skills with SQL, BI tools, and dashboard development.
  • Demonstrated success leading technology implementations and organizational change.
  • Ability to translate business challenges into scalable technology solutions.
  • Strong vendor management and stakeholder influence skills.
  • Excellent communication skills with the ability to present technical concepts to business leaders.
  • Comfortable operating in a fast-moving, ambiguous environment.
  • Passion for leveraging AI to transform customer experiences.
Preferred
  • Experience with Ada, Sierra, Zendesk AI, or comparable conversational AI platforms.
  • Experience with Salesforce, Segment, Snowflake, Looker, or similar analytics ecosystems.
  • Familiarity with support quality programs and workforce management.
  • Experience leading enterprise technology rollouts.
  • Experience managing support technology in high-growth SaaS, marketplace, fintech, or ecommerce organizations.
  • Understanding of Responsible AI principles and governance.
Success Measures

Within your first year, you will:
  • Increase AI containment while maintaining or improving CSAT.
  • Improve Customer Care productivity through workflow automation and process optimization.
  • Deliver a clear multi-year roadmap for Customer Care technology.
  • Reduce manual effort through intelligent automation and system improvements.
  • Establish governance and best practices across Customer Care technology platforms.
  • Build trusted partnerships across Customer Care, Product, Engineering, and vendors.
  • Position GoFundMe as a leader in AI-enabled customer support.

About GoFundMe

GoFundMe is a crowdfunding platform that allows people to raise money for various causes and projects. The company was founded in 2010 and is headquartered in Redwood City, California. GoFundMe has helped people raise over $9 billion for various causes, including medical expenses, education, and disaster relief. The platform is easy to use and allows users to create and share their campaigns on social media. GoFundMe charges a 2.9% processing fee for each donation, plus a $0.30 transaction fee. The company has been recognized for its impact on charitable giving and has won numerous awards for its platform and services.
Learn more about GoFundMe
Size
200 employees
Industry
Founded
2008

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